20/08/2026
Fifteen years ago, I became a Personal Trainer. Today, is the third movement studio I’ve built—but this time, I’m building it together with my husband, Viktor. 💛
We’ve never had investors behind us, and I’ve certainly never become rich from this job - mostly because every euro I earned somehow found its way back into another course, qualification or the studio itself. 😅
But while we’ve never had unlimited funds, we’ve always had a very clear vision.
We never wanted to create an exclusive boutique studio. We wanted an inclusive space where women of all ages, abilities and life stages feel comfortable walking through the door. A safe space where nobody worries about keeping up, and movement is adapted to the person - not the other way around.
Before our summer break, I told our members we were going to renovate. Most looked around and said:
“But Gina…it’s already beautiful.”
And they were right.
We didn’t renovate because we no longer loved the studio, but because we could imagine it feeling even warmer and more welcoming.
That’s why our new waiting area looks more like a living room than a reception. We want people to arrive, sit down with a cuppa, take a breath and begin to feel at home before class even starts.
There was no interior designer or unlimited budget. Just Viktor and me, browsing Marketplace and summer sales, debating benches and lamps, drawing sketches - and then working flat out for six days to make it happen.
Every wall, shelf and piece of furniture was painted, built or assembled by the two of us.
Now IRIE is beginning a new chapter: a refreshed studio, new timetable, new booking and membership system, Saturday classes and a new website coming soon.
If you’ve been thinking about trying IRIE, our new member offer lets you experience three different classes for just €19 before deciding whether we’re the right fit for you.
Because the waiting room isn’t really the point. The point is that, from the moment you walk through our door, we hope you’ll feel what we’ve worked so hard to create:
A place where you belong. 💛
DM me the word TRIAL to get started.
