Digital Marketing Institute

Digital Marketing Institute Digital marketing courses, certifications, and resources by the industry for the industry. Digital changes everything. Commerce. Culture. Community.

Then digital goes and change itself. Staying relevant may be the biggest professional challenge of the 21 st Century. The Digital Marketing Institute helps marketing professionals, entrepreneurs, career
changers, graduates and upskillers to get in the digital game - and stay in it. We work right at the meeting point of new tech and new ideas. Our online digital marketing and digital selling course

s teach new best practice. They are informed by industry leaders and aligned with industry needs. We bring you the best digital smarts from this exciting edge of change – in fact, we are the change. Our courses are defining new global standards. They are globally recognized by blue-chip employers, leading digital brands and agencies,
tech’s biggest players, universities and more. We give you a full set of digital superpowers to create strategic and powerful business channels and campaigns that take you to the right audience, growing your brand and
bringing revenue home. But what we offer is also more than courses and skills. When you sign up for a course, you also become a Member of the DMI which means you can access the digital savvy of 150k + alumni, white-hot insight from the digital zeitgeist, and more ways to stay connected, stay relevant, and stay in the game.

🤖 AI skills are quickly becoming marketing skills, and marketers know they need to adapt.DMI’s recent member survey foun...
26/08/2026

🤖 AI skills are quickly becoming marketing skills, and marketers know they need to adapt.

DMI’s recent member survey found that developing AI and digital capabilities is a clear priority for marketers looking to stay effective as technology continues to change how we work.

But getting real value from AI takes more than technical know-how. Marketers need the right mix of digital and human skills, from content creation and data analysis to decision-making and strategy.

So, which skills should you be building now?

👉 Read more: https://digitalmarketinginstitute.com/blog/8-digital-skills-you-need-to-survive-the-rise-of-ai?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-26

🔍 Search is changing. Your content strategy needs to change with it.People are increasingly turning to AI tools for answ...
21/08/2026

🔍 Search is changing. Your content strategy needs to change with it.

People are increasingly turning to AI tools for answers, which means getting found is no longer only about ranking in traditional search.

Your content also needs to be easy for AI platforms to understand, cite, and trust.

So, what does that mean for your content strategy?

Learn how to create content that performs across traditional search and AI-powered platforms.

🔗 Read more: https://digitalmarketinginstitute.com/blog/how-to-create-content-thats-found-in-the-age-of-ai?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-21

Want to create content that Google trusts? 🔍It starts with E-E-A-T.Experience. Expertise. Authoritativeness. Trustworthi...
17/08/2026

Want to create content that Google trusts? 🔍

It starts with E-E-A-T.

Experience. Expertise. Authoritativeness. Trustworthiness.

These four principles help Google assess content quality and credibility, while helping brands build trust, strengthen authority and improve visibility in an increasingly AI-driven search landscape.

The best content doesn't just rank. It builds trust.

👉 Swipe through for a quick breakdown.

Read the full blog here: https://digitalmarketinginstitute.com/blog/a-guide-to-google-e-e-a-t?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-17

13/08/2026

Is traditional SEO enough in the age of AI search? 🤖

We asked Aimee Jurenka, founder of SEO Sustainable and AI visibility strategist, how marketers can stay visible as search continues to evolve.

In this clip, Aimee discusses why AI-powered search is shifting the focus beyond backlinks and towards brand mentions, community engagement and authority.

🎧 Listen to the full episode: https://digitalmarketinginstitute.com/resources/podcasts/podcast-139-understanding-ai-search-visibility?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-13

🤖 Think Claude is just another AI chatbot? Think again. Join social media expert Alison Battisby to discover how Claude ...
06/08/2026

🤖 Think Claude is just another AI chatbot? Think again.

Join social media expert Alison Battisby to discover how Claude can help you create better content, plan campaigns faster, and maintain a consistent brand voice across your channels.

You'll learn how to:

✨ Write prompts that generate stronger social media content
📅 Build and manage content calendars more efficiently
🎯 Create branded AI Projects that stay on-message
🎨 Connect Claude with Canva to create social graphics
✅ Avoid generic AI content and use AI responsibly

📅 August 26, 2026
🕒 3:00 PM BST
📍 Online

Register here: https://digitalmarketinginstitute.com/resources/webinars/event/mastering-claude-for-social-media-managers?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-6

We're excited to welcome AmCham Egypt – Career Development Center to the DMI partner network. 🎉Through this partnership,...
05/08/2026

We're excited to welcome AmCham Egypt – Career Development Center to the DMI partner network. 🎉

Through this partnership, we're supporting digital marketing education and professional development across Egypt, helping professionals and organisations build the skills needed to succeed in today's digital landscape.

Learners will gain access to globally recognised DMI certifications and industry-leading digital skills training, empowering them to develop in-demand digital marketing capabilities that drive career and business growth.

We look forward to supporting the next generation of digital marketing talent and helping organisations strengthen their digital capabilities across the region.

🤖 AI Search is moving fast. The best way to keep up? Follow the people shaping it.From SEO pioneers and AI strategists t...
03/08/2026

🤖 AI Search is moving fast. The best way to keep up? Follow the people shaping it.

From SEO pioneers and AI strategists to trusted resources breaking down the latest developments, we've rounded up the experts every marketer should have on their radar.

Whether you're trying to understand AI Overviews, search visibility, or what's next for SEO, this list is a great place to start.

Read more: https://digitalmarketinginstitute.com/blog/who-to-follow-in-ai-search?utm_source=facebook&utm_medium=organic-social&utm_campaign=august-3

Worried your writing sounds too much like AI? You might be focusing on the wrong thing.It's not certain words or punctua...
28/07/2026

Worried your writing sounds too much like AI? You might be focusing on the wrong thing.

It's not certain words or punctuation that make content feel AI-generated. Rather, it's a mix of predictable patterns and a lack of real insight.

Human writing is defined by originality, unique perspective, expertise, and real experience. So, stop worrying that you sound like AI and focus on adding more of you to your content.

Read more: https://digitalmarketinginstitute.com/blog/how-to-avoid-using-ai-words-in-your-writing?utm_source=facebook&utm_medium=organic-social&utm_campaign=july-28

24/07/2026

Failure is part of success, not the opposite of it.

In this clip from the DMI podcast, Ernest Cantillon, co-founder of Black Emerald Irish Whiskey and COO at LYQD, opens up about a business venture that didn't work out, and why he'd still do it again.

Listen to the full episode: https://digitalmarketinginstitute.com/resources/podcasts/podcast-138-stories-from-an-entrepreneur?utm_source=facebook&utm_medium=organic-social&utm_campaign=july-24

Spotify: https://open.spotify.com/episode/2ttwp22kknAbYR7M29CJDs?utm_source=facebook&utm_medium=organic-social&utm_campaign=july-24

Looking to enhance your content strategy?To truly stand out on social media, it's about posting with purpose, not just a...
20/07/2026

Looking to enhance your content strategy?

To truly stand out on social media, it's about posting with purpose, not just an uptick in quantity.

Content pillars help you stay consistent and create content your audience actually cares about.

If your content feels scattered, this might be the missing piece.

Read the full blog here: https://digitalmarketinginstitute.com/blog/what-are-content-pillars-and-why-are-they-important?utm_source=facebook&utm_medium=organic-social&utm_campaign=july-20

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Friday 9am - 5pm

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