The mission statement of Agri Aware is to create a national awareness of the value of modern agriculture and farming, the stewardship of the rural environment, animal welfare and the benefits of nutritious Irish food. The objectives of Agri Aware are:
• To improve the image of the agriculture, farming and food industries.
• To promote greater awareness among the non-farming community of modern agriculture, the rural environment, animal welfare, food quality and safety.
• To heighten farmer awareness of the importance of best farming practices in the protection of the environment, animal welfare and food safety.
• To provide information about agriculture and food in schools nationwide.
• To inform the non-farming community about the crucial role that the farming and agri-food industry play in the Irish economy. Agri Aware targets projects and initiatives towards:
• The general public, through initiatives designed to enhance their understanding of the vital economic, environmental and cultural importance of the Irish farming and food industries.
• School children, to increase their understanding of agriculture and food origin.
• The agri-business and farming sectors, by informing them about the important role that they play in maintaining the positive image and understanding of the agri-food industry.
