Marketing Institute Ireland

What a morning it has been! Thank you to our amazing panel of speakers, attendees, sponsors and team who helped us make today happen.

We gained insights and knowledge into the world of AI from Karen Stolberg, Google. We were delighted to announce our newly elected Chair of the Jury, Aedamar Howlett for our 2026 Awards.

On that note, mark your calendars for November 21st as entries to our awards are open then! 🗓️

It has been a fantastic morning across the board. Thank you to for hosting us in their stunning offices.

hashtag Shane McGonigle MMII

We are delighted to announce our new Chair of the Jury for the MII AIM Awards 2026, Aedamar Howlett and to have her here with us this morning.

Don’t forget entries open on November, 21st

Great to hear from our panel of expert speakers at today’s MII Awards 2026 Pre-Launch Event, who shared valuable insights and key takeaways with our attendees.

A huge thank you to our chair, Shane McGonigle, and to our panellists:
David Cullen, Rory McDonnell, Aedamar Howlett, Mark Brennan.

A fantastic start as we look ahead to the 2026 Awards!

Our session on Insights & Market Research Award and Grand Prix Winner Presentation, featured an outstanding session with Rory McDonnell, Glanbia Performance Nutrition and David Cullen, Opinions Research.

Rory and David unpacked the research behind the winning project—showcasing not just the data, but the real-world impact that comes from truly understanding consumer behaviour.

It’s a full circle moment for Mark Brennan who took us through a presentation on the Marketing Team of the Year Award. Mark and his team were recipients of this award last year. During this session, Mark shared his success story and tips for crafting an award-winning entry

We are off to a flying start with opening remarks by our CEO Shane McGonigle who kicked off this morning’s event and we were delighted to welcome Karen Stolberg from who shared her insights & expertise into the world of AI.

Welcome to the MII Awards 2026 Pre-launch Event 📍

We are delighted to be here at the Google offices this morning for an exclusive pre-launch breakfast which sets the stage for the prestigious MII AIM Awards which will take place in 2026.

Really looking forward to diving into the heart of marketing excellence and the opportunity to network and connect with the marketing community.

Thank you to all our members, speakers and sponsors who attended our annual Who Won Sponsorship Series 2025 🏆

This year’s theme, The Classics vs New Hits, explored the balance between enduring sponsorships and emerging trends shaping the future of sport in Ireland.

Kindly supported by our media partner RTE, AV partner Creative Technology and media partner Wilson Hartnell we were able to host a very insightful and successful morning in the Aviva Stadium alongside ONSIDE.

To stay up to date with future events don’t forget to visit mii.ie.

Ryder Cup 2027: The Ultimate Golf Classic on Irish Soil ⛳

We heard from Max Hamilton from the European Tour Group about The Ryder Cup - looking ahead to one of the most anticipated sporting events on Irish soil.

From global visibility to economic impact, the discussion spotlighted the immense opportunities the Ryder Cup 2027 will bring to brands and the wider Irish sporting landscape.

Where National Games Meet National Brands 🤝

Hosted by presenter Jacqui Hurley, this panel explored the deep connection between Ireland’s beloved national games and the powerhouse brands that support them.

With:

Sarah Gelletlie, Electric Ireland
Maighread Cremin, Musgraves
Órlaith Fortune MSc, AIB

An insightful discussion on authenticity, community, and the shared passion that drives successful partnerships.

A true highlight from our Who Won Sponsorship Award Series 2025 🏇

A captivating fireside chat with the phenomenal Irish former National Hunt jockey Rachael Blackmore with Darragh Maloney.

From her trailblazing career to her role as a brand ambassador, Rachael shared inspiring insights into leadership, resilience, and what it takes to stay at the top.

Our next panel focused on the New Frontiers in Sponsorship. From bold ideas to boundary-pushing activations, this session, moderated by Ciara O’Grady, delved into how brands are redefining the sponsorship game.

With insights from:

Ina Singeorzan, Red Bull
Jonny Boyle, FUEL
Jane Hector-Jones, Factory International & Aviva Studios

A fascinating look at creativity, innovation, and cultural relevance in modern partnerships.