DMCIT

e programme is relevant, engaging and enjoyable. CERTIFICATE IN DIGITAL MARKETING (LEVEL 8)

The Certificate in Digital Marketing is a 15 week part-time programme entailing lab work, seminars and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The industry focus of the programme coupled with the applied nature of teaching provides practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment. COURSE PROGRAMME

The programme involves 4 modules (5 credits each)

Digital Marketing Environment – This module explores the current marketing landscape with emphasis on the challenges posed by the digital context in which many businesses are now operating. This module is delivered using workshops and seminars. Digital Advertising and Social Media – This practical lab based module will enable students to formulate an integrated digital marketing communications campaign. Students will also learn how to leverage a company's presence on social media platforms to generate more connections and build relationships with customers. Website Optimisation and Analytics – Many businesses are using inefficient and outdated websites that perform poorly in terms of search engine optimisation. This module will focus on the development of websites using existing technologies such as Wordpress and similar content management systems. Participants will explore how to integrate add-ons such as PayPal and social media content with a view to optimising the website from a usability search engine optimisation perspective. Applied Digital Marketing Strategy – This module acts as a capstone on the certificate and draws together learning from the above areas with a particular focus on developing a strategic context for content, technology and alternative platforms.