DMCIT

DMCIT page for the Certificate in Digital Marketing part-time programme in Cork Institute of Technology. Posts are from students and lecturers.

This short programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment. The programme is structured to ensure that participant’s time is used wisely and entails a wide variety of speakers drawn from the business world. An innovative blend of lectures, seminars, workshops and labs is used to ensure that th

e programme is relevant, engaging and enjoyable. CERTIFICATE IN DIGITAL MARKETING (LEVEL 8)

The Certificate in Digital Marketing is a 15 week part-time programme entailing lab work, seminars and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The industry focus of the programme coupled with the applied nature of teaching provides practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment. COURSE PROGRAMME

The programme involves 4 modules (5 credits each)

Digital Marketing Environment – This module explores the current marketing landscape with emphasis on the challenges posed by the digital context in which many businesses are now operating. This module is delivered using workshops and seminars. Digital Advertising and Social Media – This practical lab based module will enable students to formulate an integrated digital marketing communications campaign. Students will also learn how to leverage a company's presence on social media platforms to generate more connections and build relationships with customers. Website Optimisation and Analytics – Many businesses are using inefficient and outdated websites that perform poorly in terms of search engine optimisation. This module will focus on the development of websites using existing technologies such as Wordpress and similar content management systems. Participants will explore how to integrate add-ons such as PayPal and social media content with a view to optimising the website from a usability search engine optimisation perspective. Applied Digital Marketing Strategy – This module acts as a capstone on the certificate and draws together learning from the above areas with a particular focus on developing a strategic context for content, technology and alternative platforms.

Join us on Monday night for a special digital marketing event online with guest lectures from Eleanor Barlow of HSBC and...
09/12/2020

Join us on Monday night for a special digital marketing event online with guest lectures from Eleanor Barlow of HSBC and Sabrina Dent of the National Space Centre

20/12/2019

For all the answers to these questions and more...the Masters in Digital Marketing Strategy is now enrolling at CIT.
Full time, part time, online and on campus options available.
See https://www.cit.ie/mscdigmarketing for all details

SEO now so !
13/09/2019

SEO now so !

Great Conference today
13/09/2019

Great Conference today

Genesis of a T-shirt Revolution.Wear Something that says Something !
11/05/2019

Genesis of a T-shirt Revolution.
Wear Something that says Something !

“Wear Something that Says Something ! Genesis of a T-shirt Revolution.”

Easter is coming....
13/04/2019

Easter is coming....

Clever work Burgerking.
01/02/2019

Clever work Burgerking.

Burger King’s Swedish operation revamped its menus to feature sandwiches, categorized as ‘Not Big Mac’s’, with such names as ‘Anything but a Big Mac’ and ‘Burger Big Mac Wished It Was’

DMCIT Certificate final presentations.
08/01/2019

DMCIT Certificate final presentations.

Essential Reading for Marketers in 2019!
07/01/2019

Essential Reading for Marketers in 2019!

A look into the topics and trends that will help shape the media landscape in 2018

"Instagram profile was a way to be honest with people, but also a way to keep herself accountable and make her stick to ...
07/01/2019

"Instagram profile was a way to be honest with people, but also a way to keep herself accountable and make her stick to her goal."
Interesting way of using social media to help your own goal setting through a tribal following that wants you to succeed.

A Cork city-based chef whose weight had crept up to 26 stone tells SANDRA QUINN how she has lost more than six stone and gained 13,500 followers on Instagram

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Bishopstown
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T12P928

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