Andy Murphy Podcast

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Training digital entrepreneurs to perform like pro athletes

22/09/2026

As Shorty gets ready for his next fight, it made me think…There are so many similarities between a professional MMA fighter and a sales person, trader, fund manager, founder, and other athletes

One thing I’ve discovered over 24 years, and thousands of clients is that no matter what your skill set, simply step is you have to take that to a high level.

With AI these days if you’ve got Will power, anybody can learn that skill set, faster than ever.

WHAT SEPERATES GOOD FROM GREAT,
Is not being able to do that skill set for short bursts, it’s the ability to do it at that high-level again, and again and again, on demand

We have all been there,
one sale, one trade, one event, one negotiation you feel on top of the world.

Everything seems possible, your belief, your confidence, your motivation is at the next level.

BUT
we all know the experience of what it’s like to dip, doubt, ourselves, get lost, and not know how to switch that switch back on.

From a Neuro performance aspect.
It’s near impossible to consciously switch on the fire again

There are specific techniques, protocols that allow you to recognize this self sabotage is coming, interrupt it, and shift the identity again into fall force

If you are feeling that right now, or you are pushing into a new blue ocean and want to make sure that that fire keeps burning.

I want to share one Neuro tool that could change your life, this is something that I want you to test drive and I will pay for it

DM me

20/09/2026

GUYS…Would you bring your girlfriend/wife/female friend to a bare knuckle boxing fight?

Curious and genuine question.
What if she asked? 👀

And yes, this could be female taking a male, I understand that 😊)

More on this journey later!

16/09/2026

Who you are at the beginning of your business or career is not who you are at the end…

The level of wisdom, problem solving ability, instinct, and wisdom to handle the weight without it crushing you or letting your peers and loved ones know what is happening underneath is few can maintain

Its also something that very few people truly experience, which means you never get to see what you’re actually fully capable of…

I want to show you this.
I’ve spent 24 years training, people like you to unlock blue oceans of capability.

Who you were before you read this, is not who you are now

There is a strength inside of you, a power, but there is also an inner side that feels the weight and responsibility that you won’t show the World.

To be at your best, you need to be able to have the skills to recognize there’s three different versions of you.

Only one of them is going to get the results you want

The other two you need to understand deeper than you ever thought was possible.

The world and economy is shifting fast.
To stay ahead of your competition and be in the game you must do something different.

The weight that you have been carrying, is like the economy it will go pop.

Get yourself into position, get yourself battle already because the battle is coming whether you like it or not

I AM OFFERING FIVE PEOPLE THE OPPORTUNITY TO TEST THEMSELVES WITH MY PROTOCOL

IN A BETA TEST
THAT’S BEEN DEVELOPED OVER 24 YEARS AND THOUSANDS OF BATTLES

TYPE
SNIPER OR DM ME AND LET ME EXPLAIN WHAT THIS LOOKS LIKE

27/08/2026

TEASER… the sniper protocol, getting elite performers battle ready for 24 years.

Listen. Integrate. And message me if you’re ready.
Most people are not. This is not for them
Only the Top 1%



#

24/08/2026

Day one: Tired and Rusty.
I want to document my journey again to get fit and be able to train at a high-level again.

15 years ago I had my leg snapped in half in UFC fight his gym LA

I have had two knee reconstructions, have not been able to train like I want to since, and probably never will be able to again especially grappling which I love and miss.

What I want to document is that an artist should always paint, even if you can’t paint as well. It’s not about what people see on the outside. It’s about how it feels on the inside.

I want to see how good I can paint again.
I want to see how happy and fulfilling I can feel again.

I’m in my late 40s.
I don’t have the same aggression or purpose for external validation anymore.

I was on the England team growing up in karate, I’ve had over 100+ fight in that art I’ve trained in kickboxing since I was young, I competed in Brazilian jiu-jitsu, Mma, and spared hundreds of hours in rings and on mats and in cages.

It seems silly, as I have a lot of friends who are professional fighters or at such high levels because they’ve dedicated the whole life to that art.
But to me

This is a personal journey, but I want to share it with you as if there’s something that you want to create in your life, even though you might not be as young as you used to be.

You have to dip it into the well and find the fuel, the reason, the emotional Driver that’s going to pull you forward.

As I launch the sniper protocol to the world, the system that I’ve taught to thousands of people and helped incredible people do incredible things.

I want to share it with you as I use it on myself in business, and martial arts.

Enjoy this journey over the next few years and let’s see my improvement and what’s possible

I have trained since I was nine years old, this is fun to me.

I hope you can do something that your heart is pulling you towards even if other people don’t think you are as good as what you feel inside.

06/08/2026

60 seconds. Imagine it.
There you are, the younger version of you standing there in all of their insecurities, in all their fears, and all their worries, and you have a chance to change all that.

What would you say?
What would you want to show them?
How would you want them to feel?
How would you want them to act?

All of your highs in life, all of your lows.
There’s a moment that you can change everything once and for all.

Never have to go through the pain that you did, because pain teaches you lessons, but what would happen if you could gain the lessons without the pain?

So in the comments, what is that sentence? What is that statement, what is the thing that can be distilled into 60 seconds that would change your life forever.

This seems such a stupid question.
But that younger version of you is still living inside of you, inside of your unconscious mind every day.

Part of rebooting a high performer inside the sniper protocols you realize how much of a weight that version of you can still be weighing down on your explosive results.

It’s not a case of just forgiving that old part like psychology, normal coaches, therapy tries to teach you yet you keep finding yourself in the same Blocks.

There are things that have to be done first with your nervous system, brain, identity before you can ever go back and delete a old pattern, or a trauma most people don’t even begin to understand what this means, yet after 23 years and thousands of people I know the answer.

Comment SNIPER and I will share with you a protocol that I’ve trained hedge fund managers, IPO, founders, Mma, champions, Hollywood directors, elite traders, Saudi royalty In when it’s time to perform under pressure

31/07/2026

The older I get the more I understand life is about experiences, adventure & Potential.

I’ve lived in many different countries over the past 23 years, learned so much from all of them, I’ve looked into the minds and helped thousands of people, & learn from all of them.

We are all in our own internal battle.
The truth is we can’t judge someone who is in a chapter of their life, with who they really are in their wholeness

The way I see life & business is that we must get CLEAR on the mission

To win that mission there are many battles.

Each battle leads us closer to winning the war.

To me, this isn’t ego, to me this is simply a reframe of how intense life can be.

Whether I’ve assisted someone starting a business, closing the biggest deal of their life, rebooting themselves after losing trades, or giving a high-performing clarity again to step into a new blue ocean with power,

It’s is all the same thing to me.

We are all unique at our core

We all have our own instincts that pulls and guides us through life.

Each day we must train for the next mission.
Each day we must train to be at our best.

Like a fighter moving from training camp to the day of the championship match, we must be ready.

If we are not someone else will take our place and we won’t achieve the mission that we set out to do.

This is a waste.

We must train or neurology.
We must train our nervous system.
We must train our brain.

This is the only way to see and unlock what your true potential could really truly be.

You already have the skill to win. You just don't have it on demand, yet...The DiagnosisIf you are reading this, you alr...
29/07/2026

You already have the skill to win. You just don't have it on demand, yet...

The Diagnosis

If you are reading this, you already have proven you can perform at the highest level. That was never in question — you have closed the deals, made the calls, got the money & won the business battles before. So, what separates the days where you win consistently from the days you don't; because it isn't your talent is it?

Question 1 of my diagnosis: Decision Making Under Pressure

When a trade, a teammate, or a competitor moves against you — capital or commission is at risk, one shot to get it right — what happens in your head on those off days?

A I stay clear. I make the decision from what I see, not from fear.

B Something shifts. I feel the weight immediately. My decision making changes

C Freeze. The knowledge is there but I can't access it in that moment.

If you answered (honestly) B or C. Which identity is in control when it counts?

Every high performer splits into two identities under real pressure — the Sniper who shows up on their best day, and the Old You who shows up when it's real. The Sniper Protocol installs the Sniper as the default. Permanently.

The Sniper Protocol
Look at it this way...

Two equally skilled fighters can step into the same fight. One has been through training camp. One hasn't. Same skill set. Different winner.

The one who conditioned themselves for battle is the one who wins. The Sniper Protocol doesn't teach a new skill. It installs the Sniper identity as the default, and conditions it to answer the call every single time — not just on the days pressure happens to be light.

The challenge is when you become aware that your brain, habits, behavioiurs and how you see the world, does not happen by accident. It takes a lifetime to see the perspective you do right now. Good or Bad. Destructive or Productive.

Quadrant One — The Mechanism

The install that runs inside every single session.
This is the engine. Four moves, run in order, every time the Sniper Protocol is delivered — whether that's a single three-hour session or a twelve-month partnership. It's what installs the Sniper as the default identity instead of an identity they can only access on their best days. It's stamped directly into the scope of the mark itself, one step per quadrant.

I will go into detail how this is applicable in real world missions in another article. Lets stay focused on building you into the Sniper first.

Built From The Field

Twenty-plus years, tested with people who cannot afford to fold.
The Sniper Protocol was not built in a classroom. It was built and refined inside rooms where the cost of the old pattern winning was real money, a real title, or a real outcome — and it has been carried by every kind of high performer since.

*Hedge Fund Managers & Prop Traders

*MMA Champions

*Founders & Executives

*Sales Professionals

*Special Forces

*High-Profile Clients

SOUND FAMILIAR?

If any of this hits, you're in the right room.
You perform great in practice, then tighten up the second it's real.

1. You've hit the number once. You can't seem to hit it on demand.

2. One bad trade, fight, meeting, or quarter and the doubt runs for days.

3. From the outside you look completely in control. Inside is a different story

4. You've read the books, done the courses — the same pattern still shows up under pressure.

5. You're one setback from a spiral you can't explain to anyone around you.

None of this is a discipline problem or a mindset problem. It's a nervous system that hasn't been conditioned to hold under fire — and that's exactly what gets rebuilt in this room.

Stay connected for the latest updates as I share what I have been doing behind closed doors for 23 years: https://andymurphy.online

Agree? There’s too many people in the world that love to show who they are 10 years in the future now, even though they ...
28/07/2026

Agree? There’s too many people in the world that love to show who they are 10 years in the future now, even though they don’t have the money, the experience, the wisdom, the network, or the results.

Don’t tell everyone what you’re doing, show everyone when it’s done.

Over the past 23 years I built identities of who you are in the future, that version of you, maybe from the past, that was so bulletproof that they could walk into a room and know the deal was already closed, or the raise was already got, or the trade was already executed and won

But there’s a big difference, to faking it until you make it.
And
Being that version of you now in every essence in every decision, in every moment.

This is part of my systems called Neuro conditioning and the sniper protocol.

We are conditioning your brain, your nervous system, your brain waves, your images, your behaviors to respond exactly how we want them to, when we need them to.

Think of it like, when I’ve taken a World champion, MMA fighter, from training camp, to the day of the championship match

They know they can perform their best in their own gym, but what makes a world champion is to perform like that in the actual battle.

This is the same in business, except for the battle is every day.

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