14/09/2023
As society evolves, design adapts to meet and anticipate transformations. With a pioneering approach, Accor works with renowned designers to create new spaces, usages and experiences. Discover 5 of our design partners, their vision of society and how this is reflected in their work.
In recent years, guest needs and expectations have shifted, creating new trends and pushing the hospitality industry to reinvent itself. Increasingly flexible conditions for digital workers mean there is an ever-greater need for hybrid spaces that combine work and travel, from both global travelers and locals.
Workcations and bleisure (part business travel, part leisure travel) trips are on the rise, further driving demand for new spaces and creating new usages for existing ones.
Innovating to anticipate and embrace these shifts, Growth hospitality seizes opportunities to reinvent its hotels, spaces, services and concepts. Each hotel is a living space anchored in its local community, welcoming travelers and locals to sleep, eat, work, socialize, meet and work out. In line with the Growth hospitality spirit, this innovation is ongoing as the world around us continues to evolve and cutting-edge design plays a key role in bringing tomorrow’s hospitality to life. To make this a reality on the ground, our Design & Technical Services teams and hotel owners work with award-winning designers from around the globe to enhance guest experience and create new horizons.
