17/06/2026
China email marketing is one of the most effective ways to reach target audience but implications of not complying with Chinese anti-spam law can be severe
China Email Marketing and Chinese Anti-Spam Laws - Sampi.co
Email marketing has always been one of the most effective direct marketing channels and it is widely used by marketers worldwide. Connecting with over 600 million email users in China at practically no cost is, undoubtedly, a very attractive prospect. Chinese anti-spam legislation of 2006 is called....
10/06/2026
A few recent viral Weibo trends in China were all about body image but often promote stereotypes and unhealthy lifestyles. Here are some of the recent ones.
6 Bizarre Body Image Weibo Trends That Went Viral - Sampi.co
03/06/2026
Baidu Baike is China's answer to Wikipedia and one of the most trusted source for information. Baidu Baike Marketing offers brands a backdoor access to Baidu top search results.
Understanding Baidu SERP: Increase Exposure with Baidu Baike Marketing - Sampi.co
27/05/2026
Qihoo (aka 360 Search) is the second most popular Chinese search engine after Baidu. Here is the tutorial on Qihoo Index, Chinese equivalent of Google's keyword planner
Basics of China Keyword Research: Qihoo Index - Sampi.co
20/05/2026
How to choose between investing in PPC vs. SEO for Chinese market? Which one delivers better results? Learn more on how to make the right decision.
Choosing Between PPC vs. SEO for Chinese Market - Sampi.co
13/05/2026
Weibo Index is a powerful keyword research tool allowing marketers to capture trends & measure keyword traffic on this platform. Learn more about this tool
Basics of China Keyword Research: Weibo Index - Sampi.co
06/05/2026
Baidu Zhidao is China's equivalent to Quora or Yahoo Answers and one of the most linked knowledge base sources. Baidu Zhidao Marketing is an alternative way to get to Baidu top search results.
Baidu SERP: How to Take Advantage of Baidu Zhidao Marketing - Sampi.co
29/04/2026
Banner ads in China are still a fairly effective channel to advertise and bring traffic to websites. Here we summarize their different types and efficiency
Banner Ads in China - Sampi.co
22/04/2026
Since the absence of Google, China keyword research must be done with the local equivalents. Learn how to use those tools for Baidu, Qihoo, Weibo & WeChat.
Basics of China Keyword Research: Measuring Search Trends - Sampi.co
15/04/2026
Performing keyword research in China is unthinkable without Baidu, the largest search engine. Here is the tutorial on Baidu Index, the local keyword planner
Basics of China Keyword Research: Baidu Index - Sampi.co