HKUST MSc in Marketing

🎥✨ Relive the highlights of our HKUST MSc Marketing Orientation 2026!

From a warm welcome and inspiring program introduction to a delightful lunch and engaging ice-breaking activities, our new cohort enjoyed a memorable start to their MScMARK journey. Filled with laughter, teamwork, new connections, and meaningful moments, the day marked the beginning of an exciting year ahead! ❤️

🎉 Welcome to the HKUST MScMARK family!

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🎬 Alumni Sharing Series | Final Episode

What makes someone leave the U.S. and fly across the world to Hong Kong for a master's degree?

In our final Alumni Sharing episode, discover why he chose the HKUST MSc in Marketing journey, and why sometimes you have to ask where a degree might actually turn into something more than just a degree.

✨ Follow Liam .z from Tin Hau mornings to Clear Water Bay nights and catch a glimpse of a journey shaped by ideas, friendships, and the city in between.

At HKUST MSc in Marketing, “Creating Marketing Value, Bringing Marketing Excellence” goes beyond the classroom.

📢 Applications for the 2027 Intake are now open. Start your MScMARK story today.

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Alumni Sharing Series 3: MScMARK: A Story of Friendship, Growth & Belonging🌟

New city. New program. New challenges - and new friendships that made every step of the MSc in Marketing journey unforgettable. 💛

In true Gossip Girl style, follow six alumni as they turn first-day nerves into meaningful connections, newfound confidence, and memories to last a lifetime.

They came for the degree - and left with so much more. Because at HKUST MScMARK, the right people can transform uncertainty into belonging and possibility.

Find Your People, Find Your Place. Ready to create your own story? 🚀 Apply now for the 2027 intake!

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🎓 Alumni Sharing Series 2: From Moments to Milestones – Hear It from Our MSc Marketing Alumni

What made their journey unforgettable? What did they take away? And how would they sum it up? 💬
Our alumni share the defining moments that shaped their MSc Marketing experience at HKUST—insights that go beyond the classroom and into real impact.

Ready to create your own story? ✨
Priority Round for 2027 Intake opens 2 July 2026 and closes 15 August 2026. Don’t miss your chance—start your application today and join a community that transforms ambition into growth. 🚀

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Inside HKUST MScMARK with Our Academic Director (Ep.2)

Following our first episode, hear what Prof. Kristiaan thinks about what truly sets HKUST MScMARK students apart and the one skill every new student should develop to make the most of their journey here. ✨

We hope this sparks your interest in our program, and we look forward to welcoming you to join us.

Our Priority Round for the 2027/28 admission cycle opens on 2 July 2026. Join us to discover the mindset shaping tomorrow’s marketers. ✨

#科大商學院 #理學碩士課程 #市場學理學碩士

Inside HKUST MScMARK with Our Academic Director (Ep.1)

• If HKUST MScMARK were a global brand, what would it be?
• Three words to describe our students.
• One campaign that never left your mind.

In Episode 1, Prof. Kristiaan HELSEN dives into these questions with insights that are both thought-provoking and unexpected. From bold comparisons to honest observations and inspiring marketing moments, his answers might just change the way you see MScMARK.

Curious? Watch the full video to uncover the stories, ideas, and inspiration behind it all. ✨

#科大商學院 #理學碩士課程 #市場學理學碩士

Alumni Sharing Series 1: Let’s hear what Chang says about the HKUST MSc in Marketing Program!

After completing my BBA in Marketing , staying for the MSc was a wise decision — thanks to the exceptional faculty 🎓

What did I enjoy the most?
📖+💼 A balanced mix of 50% academia + 50% seasoned insights from global industry practitioners
💡 Co-created learning and thought-provoking discussions that break the traditional lecture style
🚀 A fruitful, collaborative, future-focused journey with smart use of GenAI

Embrace the opportunity to flexibly tailor your studies, alongside fast-paced, team-based adventure that constantly opens doors to new connections!