HKUST MSc in Marketing

🎓✨ MScMARK Farewell Gala - An Unforgettable Night for ALL

The MScMARK family came together to celebrate an incredible milestone for the Class of 2026 on last Friday. The evening was filled with inspiring speeches 🎤, amazing performances 🎶, exciting lucky draws 🎁, fun game and touching moments that brought everyone closer together 🤝.

It was truly a fitting farewell to our talented graduates and a heartfelt toast to their bright futures 🥂🌟

A big thank you to everyone who made this night so special 💖 - wishing you every success in your next chapter, keep shining and stay connected! 🌍💫

#科大商學院 #理學碩士課程 #市場學理學碩士

🎉 Marketing Strategies for Financial Services Sharing Sessions 🙌

Big thanks to Ms. Alice Wong, Mr. Gregory Van, and Ms. Kylie Hong for joining us this spring term and sharing your firsthand insights on marketing strategies for financial services!

Your experiences and ideas sparked an incredibly valuable discussion among our students. The real-world case studies truly showed our students how innovation can thrive even under business challenges, for example, building communities through strategic partnerships💡

We’re so grateful for your generosity and the brilliant contributions you brought to our class. Thank you! 👏👏👏

#科大商學院 #理學碩士課程 #市場學理學碩士

🌟 MARK6901K Guest Speakers 🌟

We are truly honoured to have David KETCHUM bringing Mr. Doug Woodring, Ms. Cecilia Chan, Mr. Jeffery Wang and Ms. Dorothy Suen, exceptional industry leaders to join MARK6901K classes! 💫✨

Thank you all for your invaluable time and for sharing your expertise on B2B marketing. Your insights and real-world strategies have greatly enriched our students’ learning and shown them how to market smarter, not harder 👏👏👏

We deeply appreciate your generosity and the brilliant contributions you’ve made to our class. Thank you! 🙌

#科大商學院 #理學碩士課程 #市場學理學碩士

🎓 A huge thank you to Mr. Marc Fancy for joining us as a guest speaker in MARK5500 on March 20, 2026! 🌍✨

It was an inspiring session on Cathay’s programmes exploring the betterment of our communities—spanning from the macro context to the real-world benefits that shape our understanding of responsible leadership and meaningful impact. 💡🤝

Grateful for the insights and the thoughtful conversations that followed. Moments like these remind us why purpose-driven strategy matters. 🚀💫

#科大商學院 #理學碩士課程 #市場學理學碩士

🚀 Exciting day in our MARK5310 Applied Marketing Research for Managers class on March 19, 2026! We had the incredible Mr. Chris Farquhar join us for a thought-provoking session titled “How AI is Rewriting the Rules of Research.” 💡

Chris challenged our students to look beyond the headlines and consider a crucial question: What role will humans play in an AI-driven world? 🤔 He shared valuable insights on what AI excels at and the uniquely human skills that future professionals will require. Our MScMARK students left feeling inspired and motivated! 💥

A huge thank you to Chris for sharing your time and expertise with us! 🙌

#科大商學院 #理學碩士課程 #市場學理學碩士

🎙️ We were honored to welcome Mr. David Lielacher and Ms. Yana Khaladzinskaya from Simon Kucher on March 2, 2026 to our Pricing Strategy class, for an inspiring session titled “Unlocking Growth through Pricing” 💡🚀

David and Yana took us on a deep dive into the strategic power of pricing. From starting with a fresh perspective and understanding the numbers behind decisions, to building the infrastructure that supports pricing strategy and finally communicating value through compelling narratives — the session was a masterclass in turning pricing into a growth engine 💥

A huge thank you to our speakers for sharing their real-world expertise and for sparking such rich discussion with our MScMARK students 🙌🔥 Your practical approach and energy made the topic come alive in the classroom!

#科大商學院 #理學碩士課程 #市場學理學碩士