Chapter2 Bikes HK

Explore the road less travelled

CHAPTER2 was created by Michael Pryde inspired by his years of dedication to design and cycling. From the time he started racing BMX as a kid, he has pursued his passion for competitive cycling for almost 4 decades, having raced at the highest level in both DH/XC and Road.

Michael’s story really begins when he studied Industrial Design at college from where he went on to study Architecture in the UK for 6 years. He has worked at a number of prestigious firms, including Foster + Partners and Aedas. It was at Foster + Partners where he was able to experience at first hand the design and creation of one of the world’s largest and technically challenging construction projects in the world- the Hong Kong International Airport.

During his tenure as an Architect Michael also pursued his dream as a semi-professional MTB DH/XC racer competing extensively in South East Asia and North America. It was during this time he picked up road cycling which quickly became his primary pursuit.

After a successful career in Architecture he joined Neil Pryde Limited in 2004, a pioneering sporting goods business his father founded in 1970. At Neil Pryde he experienced the design and development of high-tech sports equipment employing carbon fiber and aerodynamics. NEILPRYDE was the pioneer of composites in windsurfing, superseding the bicycle industry in its use of carbon composites.

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