The School of Communication (the then Department of Communication) at Hong Kong Baptist University was originally founded in 1968. It provides the only comprehensive range of programmes in communication available in Hong Kong at undergraduate and postgraduate level. Within the four-year undergraduate curriculum of the Bachelor of Communication (Honours)* programme, the School currently offers three choices of major to follow the General Education and core communications courses. These majors are:
Game Design and Animation
Journalism - Within this major, there are two concentrations: Journalism, Data and Media Communication. All provide a solid training in practical journalism skills, including the increasingly vital areas of digital and social media, grounded in a critical examination of the role of journalism and an awareness of its ethical dimension. Public Relations and Advertising - This major offer two concentrations which provides opportunities for students to practise the art of effective communication, in public relations, advertising and branding, and organizational communication contexts.
*Under the updated programme - Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising), from Academic Year 2022/23 onwards, both Journalism and Digital Media (JOURDM) Major and Public Relations and Advertising (PRA) Major will adopt broad-based admission. Under JOURDM, both Chinese Journalism and International Journalism concentrations (JOURDM) will be merged into the Journalism concentration, while under PRA, Organizational Communication concentration will be combined into Public Relations concentration. The new Major, Bachelor of Communication (Hons) in Game Design and Animation, will adopt programme-based admission. At postgraduate level, the range of options includes masters in Communication, Producing for Film, Television and New-media, International Journalism, Media Management, AI and Digital Media and research degrees (MPhil and Ph.D). Housed in a new, purpose-built building, the School offers targeted attention from faculty, as well as access to the latest equipment. The School maintains close connections with Hong Kong's media and creative industries, and given its long history and influence, it is not surprising that many of the most senior positions in these industries are occupied by its alumni. These relationships confer the vital asset of reputation as well as providing a resource of expertise to current students and offering networking opportunities for alumni. The Alumni Sharing Forum, featuring distinguished film directors, screenwriters, communication directors who graduated from the School; and the Pulitzer Prize Winners Workshop, which gives students access to winners of the United States' most prestigious award for journalism, are all recent examples of events organised by the School to foster connections with the industries and global talents in which its current students will work in the future.
22/06/2026
📣 Happening Now!【HKBU @ Times Higher Education GSDC 2026】
We are proud to see taking the stage at the 2026 Times Higher Education Global Sustainable Development Congress ( ) in Indonesia, running from today until 25 June!
HKBU returns as the Global Health Innovation Track Partner for the second consecutive year, hosting an upgraded One Health & Well‑being Zone and fostering deep insights into sustainable health and wellness through dynamic workshops and panel discussions with global experts.
😊 We are also delighted to share that Professor Ivan Li Yupeng, Director of the AI and Social Good Lab at our AI Media Centre, is a featured speaker at the congress. Tomorrow (Tuesday, 23 June), he will lead two exciting sessions:
1️⃣ Well-being Talk | Building digital trust via societal AI: Automated fact-checking against misinformation
2️⃣ Well-being Activity | Demonstration: AI-powered fact-checking system to combat misinformation at scale
Details of Ivan's Sessions 👉 Link in the "Comment"
👏 We are incredibly proud to have our faculty member showcasing his academic brilliance on this international stage. All the Best to Ivan and the HKBU delegation!
🥳 Commencement is always filled with moving moments, and the heartfelt address by our 𝗮𝗹𝘂𝗺𝗻𝗮 𝗞𝗶𝘁𝘁𝘆 𝗟𝘂𝗻 Kitty Lun felt like family coming home. ✨ We were deeply honoured to welcome her back, an advertising titan whose legendary career and global accolades, including the New York Festivals Lifetime Achievement Award, make her a true industry icon 🌟.
Returning to campus, Kitty shared an inspiring message with our Class of 2026, challenging them to embrace an era free from traditional gatekeepers 💌:
🤝 Connecting this global tech perspective back to our roots, Kitty reminded our students that their years on campus were about building a lifelong compass. 🧭
In an AI-driven world that can easily generate endless content, she noted that true creativity comes from real human living. True communication is having the courage to say something honest about being human. As Kitty reminded us, our School motto, Truth is Virtue (唯真為善), is not just a slogan on a wall. In a world drowning in digital noise, it is our young communicators' competitive advantage 💪🏻.
🎥WATCH the full speech on YouTube: Link in the "Comment" below 👇
For everyone stepping into the industry today, this was an empowering roadmap for the future 🌏. A massive thank you to Kitty for gifting our graduates with such profound wisdom and bravery! 🙏🏻💙
Department of Communication Studies, HKBU
香港浸會大學新聞系 Department of Journalism, Hong Kong Baptist University
🤩 One of the most powerful moments of Commencement came from a leader who once stood exactly where our graduates stand today. 👣 We were thrilled to welcome back our 𝗮𝗹𝘂𝗺𝗻𝘂𝘀 𝗠𝗿. 𝗕𝗖 𝗟𝗼 B.c. Lo, 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗛𝗞𝗕𝗨 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝘂𝗺𝗻𝗶 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻, to share his perspective on building a career with lasting impact. 👏🏻
🌟 With four decades of leadership in the communication industry and a career recognised by honours like the Distinguished PR Professional Award 🏆, BC is living proof of where a journey can take you. Grounding the audience with a reality check on the digital age, he shared:
💙 In a world obsessed with fleeting metrics, his words are an inspiring reminder of our true mission as communicators. 💪 Real influence isn't about creating short-lived noise; it is about building deep, lasting connections rooted in integrity. This beautifully mirrors our School motto: 'Truth is Virtue' (唯真為善). 🤝
🎥WATCH the full speech on YouTube: Link in the "Comment" below👇
Department of Communication Studies, HKBU
香港浸會大學新聞系 Department of Journalism, Hong Kong Baptist University
The caps have landed, the laughter has cleared, and a beautiful chapter gently closes. ✨ Watching the Class of 2026 walk across the stage last Friday, our hearts are filled with immense pride and nostalgia.
As you step out into a rapidly changing world, Professor Zhong Bu, Dean of the School of Communication, left our graduates with these warm words of wisdom 💙:
🎥 WATCH the full speech on YouTube: Link in the "Comment" below👇
Dear graduates, in a world driven by algorithms, it is your empathy and deep understanding of the human spirit that will always set you apart 🌟
You came here as students, but you leave as the compassionate storytellers and communicators our world truly needs. No matter how far your journey takes you, this will always be your home.
Go out there, be kind to yourselves, and make us proud!
#浸大傳理 #香港浸會大學 #傳理學院 #香港浸會大學傳理學院 #我是傳理人
12/06/2026
#𝐇𝐊𝐁𝐔𝐂𝐎𝐌𝐌 𝐂𝐨𝐦𝐦𝐞𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝟐𝟎𝟐𝟔 │ 𝐀 𝐃𝐚𝐲 𝐭𝐨 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫!
What an incredible, electric atmosphere on campus TODAY⚡! Huge congratulations to the School of Communication Class of 2026 on your graduation 🎉. We are immensely proud of you all 👏🏻👏🏻.
🥳 The proud moments on stage, the laughter, and the bright smiles shared with loved ones made today truly magical.
💙 As you step out into the world, we wish you a future filled with success, purpose, and impact. Remember, you will always be a cherished part of the family! 🌟
👉🏻 Swipe through to enjoy this quick recap album first! ✨
🤩 𝗦𝘁𝗮𝘆 T𝘂𝗻𝗲𝗱! T𝗵𝗶𝘀 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴!
📹📸 More stunning photo galleries and celebratory Reels are coming your way very soon. Follow Us closely to see if you can spot yourself and your family and friends! 😉
The gowns are on, the caps are ready, and a brand-new chapter begins! As you walk around the campus today, remember that every single corner holds a special memory of your journey here.
To help you freeze these precious moments in time, we’ve curated a special guide to the most iconic photo and video spots around the HKBU campus and your one and only School of Communication! 🤳✨
📸 Swipe through to plan your route!
🧸 𝙊𝙪𝙧 𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙍𝙚𝙢𝙞𝙣𝙙𝙚𝙧:
DON'T forget to bring your exclusive Graduation Bear along for the ride! Let this little VIP witness your big milestone and join your graduation crew.. 🎓
Show us your beautiful smiles, the pure relief, and the excitement! Tag us in your photos and videos so we can celebrate and feature you! 🎉🥳
Class of 2026, say hello to your Giant Grad Bear Buddy! 🤩📸
We have brought our very own grad bear to life right at the 📍 CVA Garden for one reason only: to celebrate YOU and your remarkable success! 🌟 Whether you are aiming for a sweet family portrait or a fun group shot with your besties and professors, this is the one photo you absolutely cannot leave campus without! 🥳
🚨 𝗦𝘁𝗿𝗶𝗰𝘁𝗹𝘆 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗧𝗶𝗺𝗲: This exclusive pop-up installation is available only during the Commencement period. Once the celebrations wrap up, this special guest will be taken down, so make the CVA Garden your very first stop tomorrow! ⏳✨
🔄 𝗦𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗟𝗼𝘃𝗲 & 𝗚𝗲𝘁 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱! 📸 Snapped a cute shot or captured a creative video with our Giant Grad Bear Buddy? We want to see those beautiful smiles!
👉🏻 Post your photos and videos, tag us , and use the hashtag so we can flood the feed with pride and feature you on our official stories! 🥳🙌🏻
🎈The stage is set, the countdown is over, and the grad bear is waiting. See you all there TOMORROW! 🎓
10/06/2026
🐻 𝗚𝗿𝗮𝗯 𝗬𝗼𝘂𝗿 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 #𝗛𝗞𝗕𝗨𝗖𝗢𝗠𝗠 𝗚𝗿𝗮𝗱 𝗕𝗲𝗮𝗿 🎓!
🎉 Huge congratulations, Class of 2026! 🧸 This is YOUR moment, and we are so incredibly proud of you!
From late-night assignments to unforgettable campus memories, your hard work has led to this spectacular milestone. Let this celebration be a shining chapter you'll remember forever! 👏❤️
To honour how far you’ve come, make sure to swing by and grab your exclusive graduation bear, the perfect exclusive keepsake of your time with us!
📅 12 June 2026 (This Friday! Your BIG day!)
📍 Collection Stations:
👉Outside RRS401* | 9:30 – 15:30
(* Next to the Class Photo venue)
👉CVA 1022 | 13:00 – 18:00
🛠️ 𝟒 𝐄𝐚𝐬𝐲 𝐒𝐭𝐞𝐩𝐬 𝐭𝐨 𝐂𝐥𝐚𝐢𝐦:
1️⃣Show your Student ID for a quick scan.
2️⃣Follow on social media (Instagram/Facebook/Xiaohongshu/WeChat)
3️⃣Like/Share this post
4️⃣Collect your exclusive Class of 2026 bear!
🥳 𝐃𝐎𝐍’𝐓 𝐌𝐈𝐒𝐒 𝐎𝐔𝐓 on your official graduation buddy! Be sure to stop by and enjoy the day with us. See you all this Friday! ✨
Attention! We are starting a fresh chapter with 《 #傳理新聞》!📣
We are thrilled to share the incredible milestones, insights, and vibrant stories that define our community! This issue brings you a wonderful curation of alumni initiatives, academic highlights, innovative research, and interesting stories that shape the very fabric of the School of Communication! ✨
👉 DISCOVER NOW:
🎓 Alumni Connection: Highlights of the AI Workshop for Alumni, hosted by our very own AI Media Centre (AIM), where generations of graduates connected!
🚀 New Programme: Exploring our newly launched Executive Master of Business Administration (Business + Communication in the AI Age), jointly offered with Hong Kong Baptist University - School of Business.
🔬 Faculty Insights: Spotlighting the impactful research of our faculty members.
✨ School Triumphs: Celebrating the latest awards and exciting achievements of our amazing faculty and students.
🗓️ Event Recaps: A look back at key takeaways and memorable moments from our recent events.
It is with deep sadness that we share the passing of Professor Emeritus John Powers, who dedicated a quarter-century of distinguished service to the Department of Communication Studies of the School of Communication at Hong Kong Baptist University. We join his family, friends, and the generations of students he inspired in honouring his memory and lasting legacy.
Professor Powers served in the Department from September 1993 to June 2018. He will be remembered for his immense contributions to our School and the University, and the lasting impression he left on generations of students, peers, and colleagues.
Professor Powers was widely known for his kindness and unwavering commitment to education. He generously gave people his time, listened carefully, and had a unique way of seeing the potential in others. Many who studied and worked with him will remember how he encouraged growth and instilled confidence in those around him. He brought a genuine passion to education, and his influence remains present in the lives and work of everyone he taught, mentored, and worked alongside.
Professor Powers will be greatly missed and warmly remembered, especially by many of those who will fondly recall the Coke that was always on his desk or in his hand.
22/06/2026
12/06/2026
11/06/2026
11/06/2026
10/06/2026
09/06/2026
09/06/2026