02/10/2026
Are you describing the text, or actually analysing it?
Many students can spot a photograph, colour choice, statistic, or heading but struggle to explain why it matters.
Learn to understand how text type features create meaning.
Look for:
π layout and text boxes
π statistics
π¨ colour palette
πΌ photographs
πΊ maps and graphics
π headings and typography
Instead of writing, βThe image makes it look nice,β learn to explain how visual choices build trust, appeal to emotion, create credibility, and guide the reader.
Because in IB English, every design choice has a purpose.
π leadacademishk.com