HKU EMBA

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐚𝐬𝐬𝐞𝐭 𝐟𝐨𝐫 𝐰𝐨𝐦𝐞𝐧 𝐥𝐞𝐚𝐝𝐞𝐫𝐬?

👩‍🎓 A woman’s growth is never defined by age, but by the way she sees the world. The higher they rise, the clearer they see: the real gap lies not in experience, but in how fast one updates their thinking.

📈 Over the past 8 years, the proportion of female students in HKU EMBA programme has continued to grow. Women now make up nearly half of the HKU EMBA 2025 intake.

What is the most valuable asset ? Let’s hear from HKU EMBA women leaders.

Xu LIU: Today, every strategy is being shaped by AI. As business models are being redefined, past ways of thinking are no longer enough. I chose to return to campus to find new paths, new perspectives, and new ways forward.

Xi CAO: After years in industrial investment, I chose HKU EMBA to step beyond traditional business thinking. The programme has broadened my perspective, connected me with outstanding minds, and helped me bring new insights into real business decisions.

Yachen WU: My career has always been about crossing boundaries. Every transition has taught me that lifelong learning is the deepest source of confidence. HKU EMBA has given me not only sharper strategic thinking, but also the courage to dream boldly and act decisively.

Yuanfen PAN: I expected HKU EMBA to bring knowledge and vision. What I found was also warmth. Among classmates, we inspire and encourage one another, creating a community that lifts each of us higher.

So Kuen FUNG: In the construction industry, tradition and the new era are colliding. To move forward, we must combine experience with new technologies. HKU EMBA has strengthened my belief that true leadership means driving transformation.

📩 Join HKU EMBA to step into your next level of leadership:
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𝐇𝐨𝐰 𝐰𝐚𝐬 𝐂𝐡𝐚𝐧𝐠𝐬𝐡𝐚 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐢𝐧𝐭𝐨 𝐚 𝐓𝐨𝐩-𝐓𝐢𝐞𝐫 𝐂𝐢𝐭𝐲 ? | 𝐇𝐊𝐔 𝐄𝐌𝐁𝐀 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐥𝐚𝐬𝐬 𝐢𝐧 𝐂𝐡𝐚𝐧𝐠𝐬𝐡𝐚

Recently, the HKU EMBA Sample Class in Changsha concluded successfully. The event titled “Go Global Together, Find Blue Oceans” explored the secret of traffic success to “influencer cities” in terms of going global.

Led by the well-renowned Hunan TV’s Host, Ms. Mengna Liu, in her opening remarks she introduced the deep groundwork behind the latest surge of Chinese companies going global. Since 2001, Chinese outward expansion has now reached a historic milestone in the export of technology, brands, standards and supply chains. Only through synergy across upstream and downstream, having close collaboration with multiple disciplinaries, and “go global together”, can we find new blue oceans amid the surging waves.

🚀 Potential of The Star City Behind the 16%
Changsha is a city of passion. In many people's eyes, Changsha has an innate ability to generate buzz and go viral. As articulated by Prof. Xu Li, Director of HKU EMBA Programme, through his refinement, Changsha and Hunan Province which it represents, are also at the forefront of overseas expansion.

The secret to traffic success lies in three elements. First is scale. Second is quality. Third is distinctiveness. Leveraging on its industrial advantages and innovative concepts, Changsha has emerged as a bridgehead for China's economic and trade cooperation with Africa. Prof. Li also offered Changsha entrepreneurs a new perspective - aligning with national policy, leverage on geographic proximity and complementary resources, go global as joint forces to push into ASEAN and Central Asia, avoid trade protectionism, and diversify risks.

⭐ Three Pillars of Culture Overseas Expansion
Former Director of Hunan Broadcasting System, Mr. Huanbin Lü believed that the Cultural industry must follow three logics: political logic, operational logic, and financial logic. “The hardest part is financial logic. If it doesn’t make money, no matter how awesome the program is, it will collapse sooner or later”. He also pointed out that as a form of soft power, the Cultural industry, when paired with other hard‑power industries, is likely an effective way to “go global as a team.”

🔑 The Secret of Traffic Success to “Centre of the Universe”
Mr. Xiaodan Huang, HKU EMBA Programme 2025 Intake Student, was the General Manager of Hunan Wanjiali Group in 2013. In terms of spatial design, he innovatively adopted an “inversion method”, placing the most popular brands at the furthest spots. He purposely located cinemas and F&B on the upper levels, thereby letting foot traffic cascade down to lower levels, so as to prolong average time spent at shopping mall from 3-4 hours previously to 5 hours.

Join HKU EMBA Programme to shape and execute overseas expansion strategy:
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𝐖𝐡𝐲 𝐒𝐨𝐦𝐞 𝐅𝐚𝐥𝐥 𝐁𝐞𝐡𝐢𝐧𝐝 𝐢𝐧 𝐓𝐡𝐢𝐬 𝐂𝐲𝐜𝐥𝐞, 𝐖𝐡𝐢𝐥𝐞 𝐎𝐭𝐡𝐞𝐫𝐬 𝐑𝐞𝐭𝐮𝐫𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐂𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦

🌎 Those who choose to return to learning are often the first to see change coming. Finance, technology, manufacturing, and consumer industries… across almost every sector, the experience that worked over the past decade is being rapidly updated, or even becoming obsolete. AI is changing how decisions are made. Digitalisation is reshaping business models. For today’s managers, the challenge is no longer just about growth, but about how to understand change, identify trends and navigate cycles.

In short, the past relied on experience. The future depends on cognitive advantage. This is why more and more business leaders are choosing the HKU EMBA Programme.

🔹 The University of Hong Kong, ranked 11th globally by QS
More than a ranking, HKU is home to a world-class business school.
🔹 Top faculty from two leading institutions — HKU and PKU
A strong academic partnership that connects global vision with Chinese business insight.
🔹 Future-focused, with an Asia-Pacific perspective
Practice-oriented learning covering the latest topics in business, finance and management.

By enrolling in the Programme, you gain more than just knowledge — you become part of a dynamic community of peers who are actively shaping the future of business.

🌟 HKU EMBA Programme 2026 Intake Now Open
· Admission by interview
· Designed for business leaders with over 8 years of management experience

✉️ Contact us to learn more about the programme and envision the future at HKU:
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𝐔𝐥𝐭𝐫𝐚-𝐇𝐢𝐠𝐡-𝐍𝐞𝐭-𝐖𝐨𝐫𝐭𝐡 𝐈𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥𝐬: 𝐇𝐨𝐰 𝐓𝐡𝐞𝐲 𝐌𝐚𝐧𝐚𝐠𝐞 𝐓𝐡𝐞𝐢𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 | 𝐇𝐊𝐔 𝐄𝐌𝐁𝐀 𝐄𝐧𝐫𝐢𝐜𝐡𝐦𝐞𝐧𝐭 𝐓𝐚𝐥𝐤

Across the global wealth management landscape, Hong Kong’s asset management has surpassed HKD 30 trillion, which is equivalent to 10 times the size of the local GDP. With the convergence of international capital, diverse organizations and top-tier talents, it collectively constructs a mature yet vibrant wealth management ecosystem. To help entrepreneurs gain insight into global allocation strategies, HKU EMBA invited Prof. Yang Liu, Associate Professor of Finance at HKU, to deliver a lecture themed "Managing Wealth Like Top Global Family Offices", offering participants an interpretation of the core logic of asset allocation.

📊 The Core Foundation of Ultra-High-Net-Worth Families: Two “60/40”
Prof. Liu cited a report published by UBS in 2025, across the top 317 single-family offices worldwide, they have shown a high level of consistency in terms of asset allocation: Approximately 60% is allocated to traditional assets (equities, bonds and cash), and 40% to alternative assets (private equity, real estate and hedge funds etc.). Why is the “60/40” mix considered a classic formula? Prof. Liu explained that in the long run, equities should be an indispensable component of any asset portfolio, while bonds serve as a natural buffer against volatility. Within the asset portfolio, through synergy and balance, it helps achieve sufficient returns and low risks.

📱 Is It Really a Reliable Approach – “Right Market Timing” and “Pick the Right Stock”?
Prof. Liu pointed out, instead of chasing short-term opportunities which is hard to grasp, it is better to focus on building a sound asset allocation framework. First, picking market timing often results in losses. Attempting to predict stock price movements using technical indicators is equally ineffective. In addition, picking stock is also full of uncertainties. Prof. Liu suggested, by building a well-balanced asset structure, investors can avoid missing key growth opportunities. As seen in top family offices, core portfolios are consistently maintained with stability and are not subject to significant rebalancing in response to short-term market fluctuations.

📈 Optimization of Asset Class: “Spend Smartly” Like a Top-Tier Family Office
Prof. Liu provided optimization suggestions for specific asset classes. For instance, diversifying equity investments helps reduce company-specific risk. For alternative assets such as private equity and hedge funds, it requires careful selection. He emphasized, through global allocation, not only does it mitigate the effects of volatility, it also enhances risk-adjusted returns.

🔎 Want to dive into expert global asset allocation strategy?
Discover more with HKU EMBA:
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𝐖𝐡𝐲 𝐂𝐡𝐞𝐧𝐠𝐝𝐮 𝐈𝐬 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐒𝐤𝐲 | 𝐌𝐢𝐧𝐠𝐝𝐞 𝐅𝐨𝐫𝐮𝐦 𝐢𝐧 𝐂𝐡𝐞𝐧𝐠𝐝𝐮

Recently, the Mingde Forum in Chengdu was successfully held, bringing together renowned HKU professors, business leaders, and HKU EMBA students and alumni from across the region to explore industry trends, the frontiers of technology, and the future of Hong Kong–Chengdu collaboration.

🤖 How Can We Ease AI Anxiety?
Professor Haipeng Shen, HKU Associate Vice-President (Teaching and Learning - TPG), delivered the opening remarks. On how to deal with AI anxiety, Professor Shen shared two suggestions. First, strengthen soft skills. In specific tasks, AI can often work faster and better than humans. However, soft skills such as collaboration and management, especially the ability to manage both people and intelligent agents, will become a key advantage for future business leaders. Second, talent at both ends of the spectrum may become more valuable than middle-level talent, meaning people need to be “either the best or the most cost-effective”.

🔬 How Can Industry, Academia and Research Work Together?
Dr. Jun Li, Chairman of TGOOD and HKU DBA alumnus, emphasised the importance of industry-academia-research collaboration. He described corporate collaboration with universities in three stages. In Stage 1.0, companies “buy eggs” by directly purchasing patents or research outcomes from universities. In Stage 2.0, they “buy chickens” by jointly training students with universities. Today, in Stage 3.0, laboratories are built directly inside universities. Companies provide funding, business scenarios and data, while universities contribute talent and students, with both sides sharing the outcomes.

🧑‍🔬 Is a Silicon-Based “New Species” Emerging?
Professor Wei Zhang, Associate Professor in Innovation and Information Management at HKU Business School, raised a question: does AI have self-awareness? In the past, AI was often seen as a more powerful form of software. Yet technological evolution is now pushing AI towards active reasoning engines, continuous energy sources powered by high-capacity batteries, and embodied intelligence. Professor Zhang believes that AI may move beyond being a “pure tool” and come closer to becoming a “new species”.

🛫 How Can Chengdu Reach the Sky and Go Global?
Professor Xu Li, Director of HKU EMBA Programme, analysed the “Space Silk Road” and new opportunities for Chinese companies going global, drawing on Chengdu’s strengths in aviation and aerospace. He pointed out that Chengdu holds a strategic position as a southbound gateway for the Space Silk Road. The city can further develop itself into a key western hub by leveraging its local aerospace infrastructure, while also supporting the foreign trade supply chain across Southwest China.

Join HKU EMBA to explore innovation, global opportunities and the future of business leadership:
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𝐓𝐡𝐞 𝐌𝐨𝐫𝐞 𝐔𝐧𝐜𝐞𝐫𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝, 𝐭𝐡𝐞 𝐌𝐨𝐫𝐞 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐇𝐨𝐧𝐠 𝐊𝐨𝐧𝐠 𝐁𝐞𝐜𝐨𝐦𝐞𝐬? | 𝐇𝐊𝐔 𝐄𝐌𝐁𝐀 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐥𝐚𝐬𝐬 𝐢𝐧 𝐆𝐮𝐚𝐧𝐠𝐳𝐡𝐨𝐮

The HKU EMBA Sample Class in Guangzhou recently concluded successfully. Led by Prof. Xu Li, Director of HKU EMBA Programme, and joined by two outstanding alumni representatives, the event offered an in-depth discussion on geopolitical trends, the low-altitude economy, industrial blue oceans, overseas expansion strategies and future opportunities.

🌏 Geopolitics: A Compass for Going Global
Prof. Xu Li presented the latest data to illustrate the expanding global footprint of Chinese enterprises, noting that private companies have become the main force in overseas expansion. He encouraged entrepreneurs to pay closer attention to current affairs, geopolitics, history and culture, as these can provide valuable clues for global strategy. When it comes to choosing overseas markets, Prof. Li highlighted Southeast Asia and Central Asia, where policies align closely with China, industries complement each other, market demand is strong, and geopolitical risks are relatively manageable.

Looking at today’s complex and changing global landscape, Prof. Li emphasised Hong Kong’s unique role as a gateway city: “The more uncertain the world becomes, the more valuable Hong Kong becomes. There is a deep reason behind this — Hong Kong is backed by the motherland, which helps ensure its stability.”

🚁 Innovation Takes Off: Exploring a Wider Sky
“The low-altitude space is the only strategic space that has not yet been systematically and fully developed.” Starting from this point, Ms. Yachen Wu, Vice-President of EHang Intelligent Equipment (Guangzhou) Co., Ltd. and HKU EMBA Programme 2025 Intake Student, introduced the full ecosystem of the low-altitude economy, the related policy direction of China’s 15th Five-Year Plan, and the market potential of eVTOL. Founded in 2014, EHang has achieved a number of global firsts. Responding actively to the trend of Chinese companies going global, its flight footprint now covers 21 countries across five continents, showcasing the strength of China’s technology on the world stage.

🏥 Finding New Blue Oceans in Healthcare
Mr. Peizhi Wang, Chairman of Hezhong Medical Group and HKU EMBA Programme 2023 Intake Student, shared his insights on the challenges facing China’s medical equipment industry and how companies can break out of intense competition through innovation. In his view, the first step is to move away from homogeneity by innovating in technology and clinical specialisation. The second step is to innovate in discipline-based service models and seek breakthroughs through customisation and differentiation.

Join HKU EMBA to connect with industry leaders and explore new opportunities in a changing world:
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𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧｜𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐮𝐩𝐜𝐨𝐦𝐢𝐧𝐠 𝐢𝐧𝐭𝐚𝐤𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐊𝐔 𝐄𝐌𝐁𝐀 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐭𝐫𝐞𝐚𝐦 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐨𝐩𝐞𝐧

🌏 Since its launch in 2024, HKU EMBA International Stream has continuously attracted global entrepreneurs' attention. The first and second intake received over 4,000 in-depth consultations from entrepreneurs, with the second intake showing a 51% increase in enrolment over the first. Notably, 68% of students have already initiated overseas business operations—this rising momentum reflects a collective enhancement of globalisation capabilities.

Today's world is being reshaped by two powerful forces—geopolitical fragmentation and the AI revolution—accelerating corporate global expansion while bringing deeper uncertainties. Chinese enterprises are moving beyond solo ventures into the second phase of internationalisation: extending supply chains outward and embracing collaborative expansion.

📊 HKU EMBA International Stream directly addresses new global expansion challenges!

Our cutting-edge curriculum decodes AI industry transformation, supply chain cluster expansion logic, and emerging market compliance frameworks. Overseas modules connect with top global business schools, enabling precise market positioning, resource integration, and the crucial transition from "testing the waters" to "taking root."

👩‍🎓 A world-class faculty of distinguished scholars and global elites, comprising 210+ professors from 20+ nationalities, with 90%+ processing overseas backgrounds, providing leaders with strategic anchors for navigating complex global dynamics.

An outstanding alumni network, connecting peers alongside industry leaders and accomplished entrepreneurs, to build a new ecosystem alliance for "Collaborative Global Expansion".

🛫 Join HKU EMBA International Stream to become a “Global Thinker, World Changer”:
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𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧 | 𝐅𝐫𝐨𝐦 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐚 𝐇𝐨𝐮𝐬𝐞 𝐭𝐨 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐚 𝐋𝐢𝐟𝐞

HKU EMBA students’ stories reveal practical lessons in learning and business journeys. Lianle Zhang, Founder and CEO of Digital Reserve and HKU EMBA International Stream 2024 Intake Student, transitioned from the Australian real estate market to the cryptocurrency industry in 2016. By 2018, his company received one of the first Australian licenses in the field. In 2020, he officially launched Digital Reserve in Sydney, and in October 2025, the company expanded globally with an office in Hong Kong's Central Plaza.

🚧 The Barrier
In 2017, when Bitcoin reached $20,000, sparking a global frenzy, Lianle Zhang entered the cryptocurrency market. His choice of this industry was driven by two factors: his long-standing desire to break into high-barrier industries and his belief that most young IT professionals in the space lacked business logic and were driven by short-term thinking. Through overcoming these barriers, one thing Zhang has always prioritised is compliance. Today, this commitment to compliance has become Digital Reserve’s greatest advantage and a critical factor in its longevity.

🏡 The Obstacle
IIn 2019, Zhang made the bold decision to sell his house in Brisbane at a price below market value through an auction. He viewed this as his “biggest decision,” calling it the “obstacle stone” of his life.
By the year before, Zhang had already realised that Brisbane was not suitable for growing a digital currency business. He knew that in order to expand his business, he needed to move to Sydney, but he couldn’t bring himself to make the decision. “What was I holding onto?” he asked himself. Eventually, he realised it was because he had a house he truly loved and felt very comfortable in.

🌏 Going Global
“Studying is the best shortcut to establish local connections when settling in a new place.” After six months of study, Digital Reserve officially set up its office in Hong Kong, with many HKU EMBA classmates attending the opening ceremony to congratulate him. Zhang believes that whether Chinese companies expanding overseas or entrepreneurs like him returning to China, it’s crucial to have a full understanding of local culture and the environment. For both directions, Hong Kong plays a key role.

Join HKU EMBA to boost growth via learning and networking:
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