31/05/2019
In PRODECT 2019 we have the honor to have Mario de Liguori, product and strategic designer at Politecnico di Milano as an invited speaker.
Mario de Liguori is a product and strategic designer. He currently leads research and teaching activity at Politecnico di Milano. Member of CILAB (Creative Industries Lab), also teaches design in Product Development Studio, a fundamental course of Integrated Product Design Master’s Degree. Thanks to such institution, Mario has today the opportunity to collaborate with other international universities and companies, such as Kinder-Ferrero, 3M, Mitsubishi, Oppein, Midea, Radici Group, Rotho, Chiba University of Tokyo, and many more. Keeping solid foundations on Product Design, he has also been walking in several other territories of design. From graphic design and communication, to strategic consulting, collaborating as employee or freelance for studios and companies, finally founding in 2009 his own design studio. He started designing gardening furniture and accessories made by rotational moulding, later collaborated with Fabio Lenci (“Compasso D’oro” prize winner for design career) by designing boats interiors, bathroom and kitchen furniture and accessories, developing projects for famous Italian brands, like Teuco, Guzzini and many more. Designer and maker of prototypes and physical mockups, he believes in design both as theory and practice. He corroborated strategic design skills thanks to a meaningful experience for Illycaffè, a premium Italian coffee company, appreciated for product quality, but also for its brand strategy oriented toward art and design. Along with other colleagues Mario founded into that company an innovation centre operating for Brand & Strategy division. He believes in continuing training and education, by alternating professional practice, teaching and research work. In-between teaching and professional work, he is also trying to launch a new design studio specifically aimed to promote students and young talents, working together in a fluid and network-based collaboration, triggering both physical and virtual connections, in order to design products and strategies for international clients worldwide.