16/02/2026
🎓 Τα Σεμινάρια για τη Σχεδίαση και την Έρευνα επιστρέφουν για 3η χρονιά!
Για τρίτη συνεχόμενη χρονιά, συνεχίζουμε με ανοικτές διαλέξεις μελών του Τμήματος και προσκεκλημένων ομιλητών από την ακαδημία και τη βιομηχανία, δημιουργώντας έναν ζωντανό χώρο ανταλλαγής ιδεών γύρω από τη σχεδίαση, την καινοτομία και την έρευνα.
🔹 Η πρώτη μας διάλεξη φιλοξενεί τον καθηγητή Arlindo Silva (Singapore University of Technology and Design).
📅 Πέμπτη 19 Φεβρουαρίου
🕜 13:30
📍 Αμφιθέατρο
Ακολουθούν αναλυτικά στοιχεία.
Τίτλος και περίληψη ομιλίας:
Critical Success Factors in Product Design and Development: What makes or breaks a product during the design stage
The presentation examines the critical success factors that distinguish successful new product development (NPD) from failure in increasingly competitive and fast-moving markets. As product life cycles shorten and innovation pressure rises, success depends less on being cheapest and more on delivering superior, differentiated products that create clear customer benefits rather than merely technical attributes. A strong market orientation is essential, requiring deep understanding of customer needs, competitive context, and early market research, complemented in some cases by design-driven innovation that creates new meanings. Successful firms invest heavily in predevelopment work, including idea screening, market and technical assessments, and robust business cases. Clear, early, and stable project and product definitions help avoid scope creep and unstable specifications. Product launch planning must be integrated from the outset rather than treated as an afterthought. Finally, high-quality ex*****on of key tasks, effective cross-functional collaboration, and speed to market—without sacrificing quality—are central to achieving sustainable NPD success.
Βιογραφικά στοιχεία ομιλητή:
Assoc. Prof. Arlindo SILVA
Programme Director (Master of Innovation by Design)
Singapore University of Technology and Design (SUTD)
Arlindo has a PhD in Mechanical Engineering and 30+ years of teaching and research in engineering design, product development, creativity, and materials and manufacturing process selection methodologies. He published 200+ refereed communications, filed 50+ patents, and (co)authored/edited 5 books. He received the MIT-Portugal Education Innovation Award in 2009 and was repeatedly a Professor of Excellence at the University of Lisbon. He was also a Senior Materials Education consultant at Granta Design Ltd, Cambridge, UK, and is an advisory board member of the Design Society. He is the Program Director for the MSc in Sustainable Product Design and the MSc in Engineering Design innovation at SUTD, and an Ex-Co member of the Design Business Chamber Singapore.