The project
The basic idea of the project is our slogan: the advice of Hippocrates that food must be our medicine. By that we mean that a healthy diet is the basis of a good life. The objective of the project is the dissemination of knowledge concerning a healthy diet among adults that live in urban areas. Thus, we will motivate consumers to eat healthy and regain control over their food. We beli
eve that promoting knowledge on food is the best marketing for a healthy and organic diet. We want to develop educational material that answers the most common questions asked by consumers when it comes to healthy diet or organic products: “Why eat organic?” “Does it cost more?” “Why it costs more?” “Is it worth it?”
We will develop educational material in several related themes:
organic nutrition
organic products vs conventional products
importance of local products
organic farming
traditional cuisine and recipes
The project will be disseminated to a wider public through free seminars and dissemination activities. Objectives
The main objective of the project is to help people to turn to a more healthy diet. This will be achieved through education on issues related to organic products. We plan to develop educational material in order to underline the added value of organic diet and organic farming. The educational material will be suitable for adult training. It will be available to all through the e-learning platform that will be produced. Results/products
Website in six languages (EN, BG, ES, PT, IT, EL)
Educational videos in 5 languages (BG, ES, PT, IT, EL)
Educational material - E-learning platform (BG, ES, PT, IT, EL)
Seminars
Target groups
Adults interested in issues of organic/healthy nutrition
City residents
Students of the participant institutions
Trainers in the partner’ institutions
Consumers’ associations
Adult training centers
Parents of minors and pregnant women
Teachers of primary and secondary education that teach lessons related to environmental awareness and nutrition