MA Marketing Strategy at UGBS

28/09/2020

Information Minister Kojo Oppong Nkrumah has broken silence over sources of funding and key actors behind the Western Togoland secessionist group.Ne

27/03/2019

ONE YEAR SPECIAL MA MARKETING STRATEGY PROGRAMME

WHAT IS THE SEMESTER-BY-SEMESTER
STRUCTURE/SCHEDULE OF COURSES?

Semester 1

Core Courses Credits

M**S 613: Strategic Marketing Management 3
M**S 603: Marketing Research Methods 3
M**S 617: Electronic Marketing Strategy 3
M**S 615: Relationship Marketing Strategy 3
M**S 605: Human Resource Management 3

Electives (3 credits to be taken)
M**S 607: Sport Marketing Strategy 3
M**S 611: Marketing of Financial Services 3
M**S 601: Strategic Entrepreneurship 3

Total 15-18

Semester 2
Core Courses
M**S 622: Strategic Management 3
M**S 608: Social Marketing Strategy 3
M**S 604: Integrated Marketing Communications 3
M**S 606: International Marketing Strategy 3

Electives(3 credits to be taken)
M**S 620: Political Marketing Strategy 3
M**S 612: Brand Management Strategy 3
M**S 618: Tourism Marketing Strategy 3

Total 18-24

M**S 610: Seminar 3
M**S 630: Special Topics in Marketing 6

Total 36-45

27/03/2019

Why Study for an MA Marketing Strategy Degree at the
University of Ghana Business School?

The MA Marketing Strategy programme aims at enabling students understand
and apply marketing concepts and techniques at an advanced level. The
programme helps to develop critical marketing skills needed to fill more senior
roles. It also enables students develop and enhance the mar keting orientation
of their organisations. Graduates of this programme will develop the capacity
to perform at strategic marketing levels..

27/03/2019

Overview of the One Year Special MA. Marketing Strategy Programme at UGBS.

In the light of the increasingly competitive landscape in several industrial sectors,
it has become imperative that organisations effectively and strategically execute
their marketing functions. Marketing ensures that products and services are
effectively managed to deliver a competitive edge to profit and not-for-profit
organisations alike. This situation calls for well trained personnel that would effectively apply marketing concepts and techniques to enhance the marketing orientation of their organizations, thereby giving these organisations a competitive
edge.

27/03/2019

All you need to know about the One Year Special Master of Arts in Marketing Strategy Programme at UGBS.

20/03/2019