Hams Technology and Management Institute

*Subject:* International Marketing

*Topic:* World Consumer and Multinational Corporations, Transnational Corporations

*Date:* Thursday 21st May 2020

*Time:* 5:00 - 6:00 pm (GMT Accra Time)

*Aim:* A clear guide for multinational and transnational corporations in operating in the world marketplace.

*Objectives:* Participants will:
🟢 understand what goes into a multinational corporations and that of transnational corporations;

🟢 differentiate between multinational corporations from transnational corporations;

🟢 appreciate the advantages and disadvantages of operating a multinational corporations or a transnational corporations;

🟢 gain distinctive cultural characteristics for multinational corporations and transnational corporations entry into European, Asian and African markets;

🟢 conceptualize economic based determinants of world markets.

*Resource Person:* H. Kwame Afaglo (PhD)

*Fee:* $10:00

*Venue:* Facebook - Hams Technology and Management Institute.

*Participants:* Middle to Senior level Managers and Business students.

*Contact:* Hams Technology and Management Institute.
Email: [email protected]
WhatsApp: +233 200 372 691

_HamsTMI where we learn innovatively with joy and on ethical basis_

*Subject:* Strategic Marketing

*Topic:* Marketing Concepts

*Date:* Tuesday 12th May 2020

*Time:* 12:40: 1:40pm (GMT Accra Time)

*Aim:* An introductory lecture on marketing for beginners with historical appreciation and what marketing as a discipline is today.

*Objectives:* Participants will:
🟢 Appreciate the evolution of marketing from economic systems;

🟢 Gain an understanding of kinship production, feudalism, slavery, capitalism, and socialism, on bases of distribution of actors, resources, and surplus;

🟢 Come to terms with needs and wants as an important element of marketing and customisation;

🟢 look at business orientation from product and market orientations, then sales orientation as an aspect of marketing;

🟢 acknowledge customer centrism and competitive forces as foci for businesses;

🟢 understand the controllable variables being the 7Ps of Marketing Mix;

🟢 gain an insight into pricing strategies and price-quality of product matrices;

🟢 align with social issues of marketing.

*Resource Person:* H. Kwame Afaglo

*Fee:* Free ($0)

*Venue:* Facebook - Hams Technology and Management Institute.

*Participants:* Middle to Senior level Managers and Business students.

*Contact:* Hams Technology and Management Institute. Email: [email protected]

_HamsTMI where we learn innovatively with joy and on ethical basis_

*Subject*: Global Marketing

*Topic*: Strategies of Convergence and Divergence for Developing a Semi-global Market -part 1

*Date*: 6 March 2020

*Time*: 11:30 am - 12:30 pm (GMT, Accra Time)

*Aim*: Appreciating the well thought out steps used by multinational corporation (MNCs) in going global and developing divergent strategies for firms to use as a cimpetitive tool to win in the convergence market.

*Objectives*: Participants will:
- Understand globalisation from trading perspective and the roles of competitions firms;

- rehearse the act of segmenting markets on geographical lines;

- appreciate segmentation from the economic perspective of countries wealth and disposable incomes;

- gain the definitions for MNCs and Transnational Cooperations (TNCs) and how they integrate regional convergence into their trades for profit;

- acknowledge the role of risks to international business;

- understand expansion from fro-territorial and products;

- match the evolution of globalisation or corporation with their local experience by MNCs;

- learn the three steps approach of MNCs in international market expansion;

- contextualise scale of efficiencies by for-profit firms in the quest for internationalization;

- perceive the reasons associated with MNCs and TNCs in BRICS and Next 11 countries, and their advantages and challenges;

- brief look at why African Multinational Corporations are yet to be in hegemonic position of globalisation.

*Participants* - Senior and middle level Managers, Management students (postgraduate and undergraduates), entrepreneurs.

*Venue*: Facebook- Hams Technology and Management Institute, WhatsApp

*Cost*: Free

*Facilitator*: Dr. H. Kwame Afaglo

*Subject*: Global Marketing

*Topic*: Strategies of Convergence and Divergence for Developing a Semi-global Market - Part 1

*Date*: 6 March 2020

*Time*: 11:30 am - 12:30 pm (GMT, Accra Time)

*Aim*: Appreciating the well thought out steps used by multinational corporation (MNCs) in going global and developing divergent strategies for firms to use as a cimpetitive tool to win in the convergence market.

*Objectives*: Participants will:
- Understand globalisation from trading perspective and the roles of competitions firms;

- rehearse the act of segmenting markets on geographical lines;

- appreciate segmentation from the economic perspective of countries wealth and disposable incomes;

- gain the definitions for MNCs and Transnational Cooperations (TNCs) and how they integrate regional convergence into their trades for profit;

- acknowledge the role of risks to international business;

- understand expansion from fro-territorial and products;

- match the evolution of globalisation or corporation with their local experience by MNCs;

- learn the three steps approach of MNCs in international market expansion;

- contextualise scale of efficiencies by for-profit firms in the quest for internationalization;

- perceive the reasons associated with MNCs and TNCs in BRICS and Next 11 countries, and their advantages and challenges;

- brief look at why African Multinational Corporations are yet to be in hegemonic position of globalisation.

*Participants* - Senior and middle level Managers, Management students (postgraduate and undergraduates), entrepreneurs.

*Venue*: Facebook- Hams Technology and Management Institute, WhatsApp

*Cost*: Free

*Facilitator*: Dr. H. Kwame Afaglo

*Lecture 1: Research Methods for Managers*

*Topic:* Nature is Research and Critical Literature Review for Dissertation.

*Date:* 🌻Friday 20th September 2019🌻

*Time:* ⭐️11:00am - 12:30pm⭐️

*Brief:* Using research as both an academic requirement and a business analytical tool.

*Learning outcomes:* Participants will:

> gain the understandingly research from the systematic approach;

> be able to differentiate between research methods and research methodologies;

> gain the knowledge of research process

> appreciate the essence of literature review;

> understand the need for critical literature review;

> appreciate deductive research and inductive research;

> understand theoretical framework as the underpinning factor of critical literature review;

> acknowledging plagiarism and literature review of research.

*Venue:* Right here (WhatsApp) webinar

*Participants:* MBA students, business students, middle to upper level managers, sole proprietors, Not-for-profit organizations managers, line supervisors and the likes.

*Lecturer:* Dr. H. Kwame Afaglo

*Lecture 1 - Organisational Behaviour*

*Topic:* Organisational Behaviour as a Science for Organisational Growth

*Date:* Friday 20 September 2019

*Time:* 9:00 - 10:30am

*Brief:* A group thinking session that seeks to introduce the essence of Organisational Behaviour (OB) at the graduate level with approaches from the systematic perspective of understanding the social dynamics at workplace.

*Learning outcomes:* Participants will:

> understand the historical perspectives and the key factors that projects organisational behaviour

> acknowledge the distinct discipline of OB and differentiate it from personnel management and human resource management;

> appreciate the essence of studying OB;

> gain the inputs of Hawthorne’s studies to human relations;

> acknowledge the role of mass production, Fordism, batch production and mass customization;

> understand the criticisms leveled against OB;

> acknowledge OB as based on research;

> gain the systematic steps in cause-and-effect concept of OB studies;

> appreciating OB from research perspective as various types of variables, hypothesis, theoretical framework, and analyses;

> appreciate the use of types of research to understand personnel behaviour and predictive abilities for productivity.

*Venue:* https://chat.whatsapp.com/Jp49k2zzkkG70xFqm2939g

*Participants:* MBA students, business students, middle to upper level managers, sole proprietors, Not-for-profit organizations managers, line supervisors and the likes.

*Lecturer:* Dr. H. Kwame Afaglo

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Admissions are ongoing. For inquiries send a message to email: [email protected] or call +233-302965865/+233-200372691

Take a step in the right direction. Enroll with us!

Wishing all our Muslim students, friends and their families a wonderful Eid celebration!

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