Foundrry Institute

CHATGPT-40 VRS GEMINI-1.5

A recent update from CHATGPT and google GEMINI

AI simplify your workload and helps you work with speed, getting more done in less time.

Working with Gemini, I easily export my projects to google sheet and docs with just a click.

But which one would be right for you and your business or your projects?

-ChatGPT-4o: The whiz kid of reasoning & code. It can even create images and sounds!

-Gemini-1.5: Need visuals or Google's AI muscle. It combines language with visuals for a super informative punch!

Which one has the muscle in your projects?

The effectiveness of your marketing all things being equal should be measured on

1. Customer acquisition cost(the amount spent in getting a single customer to know about your product and start interacting with it)

2. Customer lifetime value(how much you made or positive impact that single customer brought to your business throughout the staying time with you.

If you don't know how much you spend on a single customer and how much that customer is worth to your business, you would lose more money than make in your business.

THE DAYS OF HIGH PRESSURE SELLING TACTICS ARE FAST COMING TO AN END, IF THEY HAVEN'T ALREADY.

In an age where everyone is connected and everyone has access to almost all the available information, the most valuable commodity is reputation.

The reputation economy requires that you transform your marketing
from just information and high pressure sales tactics to education-based marketing which is why content is key to any business customer acquisition and sales success online.

Two things your content helps you to achieve

First, it positions your brand and establishes you as an authority in your target market. Everyone want to hear from an authoritative source, and in the event of selling, you are seen as a consultant rather than a sales person.

Second, is about building relationship. online marketing like social media marketing is a game of building real time relationship with your target audience in a niche to be seen as a trusted adviser rather than a sales man.

By consistently distributing valuable content, you lay the foundation of relationship which helps you to reduce friction(objections and rejections) in the event of selling.

One of the areas your marketing plan or strategy should include online is content creation. It helps your brand to be heard in even a highly competitive marketplace.

What's your content strategy online?

Get one, stick to it and stay consistent with it.

If

1. No body know your brand

2. No body know your product category.

Best way to attract customers and sell........... Invest in paid ads

Don't waste your time on creating offers and throwing them here on social media.

WHY ARE YOU ON SOCIAL MEDIA IN 2024?

Reach and sales.

Sales is a numbers game in that your reach is proportionate to the amount of sales you make on daily, weekly or monthly basis.

In other words, the more existing and new people know about your product, chances are some would make a purchase.

Meaning the more you reach, you increase the probability and the opposite is true.

Our parents and local traders knew this hence they never joke with local marketplaces.

Hawkers understands this game hence instead of sitting for customers to come, they move around from house to house and road to road just to increase their reach and increasing the chances.

Companies understand the game well hence they use traditional media like TV and radio to increase their reach increasing the chances.

Now back to the question,

Why are you on social media as a business owner or start-up?

Simple, to increase your reach and increase the probability of attracting high quality buyers using a relation of ''one to many'' to achieve sales goals.

So hear is the thing if you are small business owner or start-up,

You don't need a budget as big as an elephant like what traditional media buyers do

You don't need to go hawking from house to house or road to road.

You don't need to always be under the scorching sun in local market squares.

Not that this ways of reaching out isn't good, they are but as Timothy rightly put it in the Bible, ''knowledge will expand'', so is business and marketing.

Expansion in knowledge leads to creativity and innovation.

How are consumers behaving and where are they congregating? Social media

Get in there, cast your net wide(reach) and start a harvest (sales). This should be the goal of you on social media.

Let's help you take care of your digital marketing needs to attract customers and grow your brand.

Your website is a full representation of your business online helping you to;

1. get discovered professionally(visibility)
2. attract new customers
3. build credibility
4. build global business brand.

This month, we are offering a free 50% discount on our website design.

Not only do we create a website for you but we also teach you how to start sending total strangers to your website and finally convert them to buying customers on Whatsapp.

This month(April) can be the best month for you to start showcasing your business online professionally to attract the right buyers.

Don't waste much time as this offer is only for this month.

Just contact us with the unique way you want your site to look and you will get it done in less than 14 working days.

Contact us here through whatsapp or direct call.... 0256217384

Trying to verify your business on Google sometimes gets tough when you are in Ghana.

If all verification methods you try failed but have a website for your business, install Google search console on your site and go back again to google business profile, in just a minute, your business would be officially verified.

Only for businesses with website.