Online Labs

Your product feed is impacting your Google Ads performance.

Everyone’s tweaking bidding strategies while their feed tanks every auction.

If you’re running Shopping or Performance Max, your feed IS your targeting.

Here’s what actually matters (in order):

1️⃣ PRODUCT TITLES
Google reads first 150 characters, shows 70
Sweet spot: 70-110 characters
Word order = how people actually search

2️⃣ PRICING STRATEGY
Competitive pricing on high-volume products
Higher margins on upsells
Keep stable for 30-90 days minimum

3️⃣ DESCRIPTIONS
Google scans for audience targeting
Feeds Performance Max dynamic ads
Way more important now with AI

4️⃣ IMAGES
Minimum 1200x1200 pixels
Test white background vs lifestyle shots
Use Google’s visual enhancements

The move right now:
Export search terms → Feed to AI → Find winning patterns → Optimize titles at scale

But verify everything. AI hallucinates.

What most stores get wrong:
❌ Generic supplier titles
❌ Letting Google auto-categorize
❌ Changing prices daily
❌ Trusting AI bulk edits without review

Feed quality = 50% of your results.

Fix this before touching anything else.

What’s your biggest product feed struggle?

These 5 rules saved my clients $200K in wasted ad spend 💸

Google’s hiding something about “exploration mode”

15% tolerance = your 400% ROAS target drops to 170%

That’s not exploring new audiences.

That’s volunteering to lose money so Google’s algorithm can learn faster.

When this setting actually works:
- $50K+ monthly budget
- You’re profitable at 170% ROAS
- You’ve maxed out current targeting

When it destroys accounts:
- Tight margins
- Small budgets
- Less than 30 conversions/month

Most accounts shouldn’t touch this.

Check your bidding settings right now.

Have you enabled this by accident?

239 ads disapproved for 6 weeks.

Agency charging $5,000/month never noticed.

Just audited a new client’s account.

Found this in 10 minutes:
- 239 ads disapproved (destination mismatch)
- 78 ads disapproved (broken landing pages)
- 317 ads with ZERO impressions

They were paying $5K/month for campaigns that literally weren’t running.

Here’s the problem with most agencies:

They optimize for “looks good in reports”
Not “actually drives revenue”

Happy clients = low churn
Challenging clients = retention risk

So they send pretty dashboards instead of fixing what’s broken.

Real management looks like:
→ Catching issues before you notice them
→ Bringing uncomfortable truths
→ Caring about your business more than their retainer

When’s the last time you checked your Policy Manager?

Google just changed everything about audience targeting.

Minimum audience size dropped from 1,000 to 100 users.

This is massive for small brands.

What’s now possible:

Your 500-person email list → targetable
Your 300 past customers → remarketing unlocked
Your low-traffic website → qualified audiences

Before this: You needed 1,000 users minimum
After this: 100 users = you’re in

Audience Insights now shows data at 100+ users.

No more guessing on small segments.

The catch nobody’s mentioning:

100 users = high volatility
CPA will swing 50%+ day to day
Tuesday looks terrible, Thursday looks amazing

Don’t panic at daily performance.

Watch 30-day trends instead.

My take on who wins:

E-commerce > B2B

Product-specific audiences just became viable targeting strategies instead of just bid adjustments.

“Bought sneakers” audience with 150 people?
Now you can target them with running shoe ads.

Before you couldn’t even build that audience.

Are you running audiences under 1,000 users?

Running PMAX and Shopping campaigns together? You’re literally competing against yourself.