13/02/2023
OK, part two, here we go.
You’ve taken some time to consider, to meditate, to even remember how you wanted to change the world when you were a teenager, you’ve identified what is your talent, your gift, the something you want to share with others?
Now we have to think about “who” we are going to share this information with: many online course providers call this our avatar, it’s just a posh name for who our ideal client is.
The reason for identifying our ideal client is that if you try to sell to everyone, it ain’t going to work.
So some things to consider:
- The gender of your ideal client: do they identify as male, or female, or another gender identity?
- How old are they?
- Are they married, in a partnership, single, widowed, what is their marital status?
- Are they parents, or carers, or foster parents, or something else.
- Their earnings if applicable.
- Consider anything that will allow you to nail down your ideal client.
Remember, everyone knows that this isn’t easy, but it is necessary.
Identify a trait for your ideal client, walk away, come back and identify another, and another, and another, until you get to the level of Mr/Mrs Jones at the end of the street (I know that you won’t get to that level, but get as close as you can).
Let’s take a week to nail this down. Take your time. Revisit this as many times as you need.
Remember what we are trying to do here,"What do I have to share with others that could change their lives and bring renewed deeper meaning to mine?" Never forget why we are on this journey.
The above is part two of an outline of the creating of an offering. If you need help and coaching with this to overcome some blocks or to be held accountable, please visit www.davejaycoaching.co.uk where you can book a FREE consultation to see if we can work together to create your dream. There will be no sales pitch, just a call, a part of the call will be how we can work together if you are interested.
Dave Jay is a certified life coach in Yateley, north Hampshire, who will work with you on mindset and confidence. Dave is also a pain relief and wellness practitioner, Master Practitioner of NLP and a Hypnotherapy Trainer.