15/10/2026
Are you taking your existing customers for granted?
Think about how much effort goes into winning a new customer; The meetings, the calls, follow-ups, proposals, promises.
Then, finally, they say yes. But what happens next?
It’s very easy for our attention to move straight onto the next prospect. After all, there’s always another target to hit or opportunity to chase. Meanwhile, the customer we worked so hard to win can quietly slip down the priority list.
We call them less. We stop asking as many questions and assume everything’s fine because they haven’t complained. And that’s when we risk giving a competitor an opportunity to start a conversation.
Winning a customer takes effort. Keeping them deserves just as much attention.
So here’s something simple to try. Pick a couple of existing customers this week and give them a call. Not to sell them anything. Just ask: “How are things going, and is there anything we could be doing better for you?”
You might be surprised by what you learn. And your customers might be pleasantly surprised that you asked.
Read more in our newest blog https://intelligentdialogue.com/resource/what-your-customers-know-about-your-business/