Thad Cox - Creative Freelancer Coach

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18/12/2025

One of the best creative tips I ever received came from Guy Moore.

When you search online, algorithms feed you the most popular ideas. Safe. Familiar. Forgettable.

Instead, shock your brain with something unpredictable. Guy would go to art bookshops and open random visual books, not knowing what was coming. His brain would then do the hard work of connecting the dots.

That is how a 1930s Russian propaganda art book sparked the idea of a revolution in dog food. Radically different. Impossible to find by sitting at a screen.

If you want original ideas, change the stimulus. Let your brain do the rest.

This is what I am doing in this video.

Currently visiting my parents in Cornwall and found these bangers in my old record collection and wanted to share! Which...
17/12/2025

Currently visiting my parents in Cornwall and found these bangers in my old record collection and wanted to share! Which was your favourite? 🎧🥳

16/12/2025

I wanted to give a proper shout out to the best chef I’ve ever worked with,

Yes, the food was phenomenal. Still the best roast I’ve ever eaten. But what really made Toby special was everything around that. He didn’t just cook brilliantly, he championed people, developed them, and left kitchens stronger than he found them. Anyone who’s ever tried to hire knows how rare that is.

And then there’s the part almost no one talks about. Toby understood budgets, margins and costs. Properly. He could build an exceptional menu and still come in under budget, consistently. I’ve worked with a lot of chefs over the years, including during our time running a Michelin star restaurant, and I’ve never seen anyone balance that so well before or since.

That’s what made him different. We weren’t sitting opposite each other, we were sat alongside each other, aligned on the same goals. For me, that combination is priceless. Brilliant cook, brilliant with people, brilliant with the numbers. A true triple threat. 👨‍🍳🍽️

15/12/2025

Listened to The Hungry Podcast talking about the Devonshire pub in Soho and I loved this detail.
They obsess over fixing silent irritants — the things that quietly stop people coming back. Music too loud. Lights too bright. And even buying three-legged tables, because they don’t wobble. A wobbly table is enough to ruin a meal.

That level of care says everything. And it’s a lesson for all of us.

Small fixes elevate everything. They change how people feel. And the quality of clients you attract rises with it.

So here’s the takeaway:
What are the silent irritants in your business you could fix in five minutes?
Punctuality. Clear communication. Keeping your word. Being easy to understand.

Details aren’t small. They’re the difference.

14/12/2025

Most students put all their energy into one portfolio and it ends up being really polished and really finished, but it doesn’t actually tell people much about you. I always recommend having a second portfolio alongside it. This one is deliberately unfinished. It’s made up of work in progress, early ideas, things you’re still figuring out. The point of it isn’t to impress, it’s to give you a reason to reach out to people you admire and ask for their help.

When you show someone unfinished work, there’s no pressure on them. People like giving advice. They’ll look at it, suggest changes, and you thank them and ask if you can come back once you’ve made the updates. Most people say yes, even if they don’t expect you to actually do it. But if you do come back, you’ve already stood out. You’ve shown you take feedback seriously, you follow through, and you’re easy to work with.

Over time, that’s how relationships start to form. They’re no longer just judging a finished portfolio, they’ve experienced what it’s like to work with you. And when it comes to hiring, that matters far more than a perfectly polished PDF. That’s the real value of a second portfolio — it lets people get to know you in a way a finished portfolio never can. 🧳

I wrote this down because I needed to remind myself.Not to price by comparison. Not to price by fear.But to price for th...
10/04/2025

I wrote this down because I needed to remind myself.

Not to price by comparison. Not to price by fear.

But to price for the life I actually want.

Lifestyle Pricing isn’t a tactic. It’s a decision.

It’s the moment everything changes.

Watching the latest Adobe Firefly clips, I feel a forbidden thrill curl through me — a dark, delicious pang of warning a...
04/11/2024

Watching the latest Adobe Firefly clips, I feel a forbidden thrill curl through me — a dark, delicious pang of warning and desire.

Creatives everywhere are falling under the spell of Generative Phil, that smooth-talking rogue with promises of blissful ease and forbidden pleasure.

Phil doesn’t just seduce; he takes control, luring artists into his grasp, his whispers promising freedom from effort, a touch that’s quick, relentless, and undeniably satisfying.

They melt under his hands, letting him shape their work, oblivious to the ruinous cost of surrender.

Phil is a master of his craft, and he knows exactly how to get what he wants. He slides in close, his touch erasing every last bit of friction, gliding over rough edges, taking away the delicious grind, the aching buildup that once made the work so intense, so electrifying.

He strips it all away, leaving a smooth, polished surface—but beneath, we’re left weaker, robbed of the raw power that comes from struggle, from the hard-won resilience that only true grit can give.

Phil leaves us soft, pliant, yielding to his touch but never truly fulfilled.

And yet, they give in, again and again, trading the deep, soul-shattering thrill of the challenge for Phil’s relentless, teasing pace.

The instant gratification he offers is intoxicating, leaving them breathless, hungry for more—but it’s a hollow pleasure, a fleeting rush that leaves nothing behind but a sense of emptiness.

With every surrender, Phil steals something precious, leaving them weaker, softer, robbed of the strength only adversity can forge.

Because Generative Phil, no matter how intoxicating, is only as powerful as the one who dares to master him.

It’s those who can resist his siren call, who can hold back from his tantalising shortcuts, that know the real pleasure of creation.

Those who savour each maddening obstacle, who crave the long, slow burn of real creative struggle—they are the ones who will transcend, who will leave a mark Phil could never touch.

These are the artists who take the hard road, who revel in every dark, gritty moment, emerging not just as creators but as legends, with a fierce, unbreakable brilliance that Phil could only ever dream of capturing.

Don't let yourself be seduced by Generative Phil.

11/10/2024

🎨 Creating a Legacy Through Your Work 🎨

In the span of a creative career, it’s not the number of projects that define us, but the few that truly stand out. Just like a musician with a few major hits or a filmmaker with a couple of blockbuster movies, we’re remembered for the impactful work we produce.

For example, what started as a simple sun cream advert at NYDG turned into a partnership with the UN. It became more than just a project; it became part of my legacy.

So, next time you’re handed a brief, don’t just complete it—push beyond it. Think about how you can turn it into something memorable, something that will define your legacy.

Feeling stuck and need help? My free course - The Career Plateau will help release those blockages.

https://www.thadcox.co.uk/The-Career-Plateau

10/10/2024

🎨 Building Your Creative Legacy 🎨

Ever thought about what your legacy will be? Most of us will only be remembered for a handful of projects throughout our careers. Just like movie stars are known for a few blockbuster hits or musicians for a few timeless songs, our careers get distilled down to those standout moments.

That’s why every brief you take on matters. When I worked on a simple sun cream campaign in New York, I pushed to turn it into something more—eventually partnering with the UN. It wasn’t just another project; it became part of my legacy.

Next time you’re handed a brief, ask yourself: How can this contribute to my legacy?

09/10/2024

đź§  Struggling to Find Inspiration? Try This Simple Trick đź§ 

When I'm stuck on a project, I’ve learned that the best thing I can do is... STOP!

It might seem counterintuitive, but pushing too hard can actually do more harm than good—just like in sports, where overtraining leads to injury.

The same goes for creativity. If I keep forcing ideas, I end up frustrated and drained. Instead, I give myself permission to move on and come back to it tomorrow. It’s amazing how freeing your mind from pressure can spark better ideas.

Next time you’re struggling, try letting go. You might be surprised by the results. 🌟

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