Canine Care Hub by Elizabeth Hack

Human connection does not need a perfectly polished message. In fact, a simple and personal note can feel far more genuine. 💬

Keep it simple and friendly.

Keeping it a bit more informal and chatty, like the example above, actually adds that personal touch and creates more of a genuine connection.

Who has not visited for a while but would be lovely to hear from again? 🐾

Send one simple, personal message to a client you have not seen for a while.

Community is not only about the people close to your own business. It is also about the industry we are building together. 🤝

Which community group could you support?

I'm not just talking about your local community here. How can you support your industry as a whole to level us up as experts?

The more that we can share how we can serve and help dogs, the more dogs we can care for.

Where could your knowledge make a useful contribution? 🐾

Sometimes the answer isn't:

“Work harder.”

“Post more.”

“Get more clients.”

Sometimes the answer is:

Take your hands off the brakes.

Step back.

Look at the numbers.

Look at your capacity.

Look at what's actually happening in your business.

And get someone objective to help you see what you can't see when you're stuck working IN the business.

That's exactly what I help animal professionals do.

To build businesses that are:

🐾 Fun
🐾 Profitable
🐾 Fulfilling

Without the gimmicks.

Without constantly feeling like you're pushing your business uphill.

👉 Read my latest blog: Take Your Hands Off the Brakes
https://caninecarehub.com/take-your-hands-off-the-brakes-3-simple-ways-to-get-your-animal-business-moving-again/

You do not need the biggest event or the loudest platform to make a meaningful local impact. Sometimes the best place to begin is where your community already gathers. 🐕

What local community events are coming up in your area?

You don't have to focus on the major ones. Having a stand at Crufts is pretty cool, but we're aiming for a local impact right now. We want to establish you as the go-to expert in your local area.

Which local event would give you the chance to meet people, listen and share something useful? 📍

Here's your challenge this week:

Send 10 messages.

It doesn't have to be weird or salesy, just a simple reach-out

Think about the clients you've helped before.

The people you haven't heard from for a while.

Send them a genuine message.

“Hi Sarah, I was thinking about you and [dog's name] today. How are you both doing?”

That's it.

Start a conversation.

One of the members in my current “Fetch more Clients Implementation programme” sent just 3 messages last week…

…and gained a new client.

Sometimes getting momentum doesn't require a complicated marketing strategy.

It requires you to take your hands off the brakes.

If you don't know these three numbers, you could be making business decisions based on emotion rather than facts.

1️⃣ Your “You.inc” Number

How much does your business need to bring home to support your personal life?

2️⃣ Your Business Breakeven Number

How much does your business need to earn to keep the lights on?

Don't forget those annual expenses like insurance, memberships and CPD.

3️⃣ Your Capacity

How many clients can you realistically serve?

Because if you're already at 80% capacity…

you're basically at 100%.

You don't necessarily need more clients.

You might need a better business model.

👉 I've explained these numbers in more detail in my latest blog. https://caninecarehub.com/take-your-hands-off-the-brakes-3-simple-ways-to-get-your-animal-business-moving-again/

Quiet months can mess with your head.

Suddenly you start questioning:

❌ Is my marketing working?
❌ Am I charging too much?
❌ Do people even want what I offer?
❌ Am I actually any good at this?

But here's something I learned working alongside hundreds of service providers

Sometimes a quiet period isn't a business problem.

Sometimes it's simply a pattern.

For a Chiropractic Business I was the Marketing Manager for, when we ran the numbers, we discovered July and August had consistently been quieter for THREE YEARS.

It wasn't our service.

It wasn't the marketing.

It was simply a seasonal trough.

Before you panic, run the numbers. Check out my latest blog here:
https://caninecarehub.com/take-your-hands-off-the-brakes-3-simple-ways-to-get-your-animal-business-moving-again/

"You are making your life harder if you have your hands on the brakes!!”

This is the line that came out of my mouth as we climbed the slow incline up to the bike track to my darling boy.

Trying to push a bike uphill with the brakes on takes SO much more effort.

And sometimes, that's exactly what running your animal therapy business feels like, right?!

You're working harder.
You're posting more.
You're worrying more.

But you're not actually moving forward.

The question is…

How is your business feeling to you right now?

Are you downhill flying free in the wind with little resistance

Or

Does it feel like you are trying to push a bike up a hill with the brake on?!

👉 Read my latest blog to find out how to take your hands off the brakes.

A warm conversation and a clear next step belong together. Leaving someone unsure about what happens next is not kinder; it simply leaves them without guidance. 💬

1. Explain that the special is now over
2. Share that you're more than happy to serve them
3. Guide them on the next steps on how they can work with you

The third step is the most important.

The AB Close offers two options for the client to choose from. It empowers them to decide while ensuring that they feel served and supported throughout the process.

If you would like support making your enquiry conversations feel clearer and more natural, you’re welcome to get in touch. 🌱

https://api.leadconnectorhq.com/widget/bookings/elle-connection-call