Fulton Goldberg are consumer behaviour experts providing corporate development programmes in which cutting-edge scientific knowledge is utilised to increase business profitability. Science indicates that people rarely make decisions rationally; they rarely weigh up all of the available options and they are often unaware of how they even arrived at a decision. This is because to do so would take to
o long and we prefer to make decisions quickly and efficiently. In order to make such quick and efficient decisions we use mental shortcuts or ‘heuristics’. People who understand these heuristics, how they work and how to apply them can become masters of persuasion. Gradually marketers and sales professionals are beginning to see how this knowledge can be used to improve their business results. Heuristics fall under a relatively new field of scientific study born out of a marriage between economics and psychology. There are two main reasons why sales professionals are getting excited about them; first they engage the unconscious yearnings that we all have and second they are proven to influence purchasing behaviour. Insight into the ‘mechanics’ behind consumer decisions and scientific education of effective marketing strategies could prove invaluable in increasing market effectiveness and profit margins. The team of Consultant Neuroscientists at Fulton Goldberg provide stimulating, informative and effective learning programmes. Non residential courses are available from both national and international conference venues. Residential programmes are held at unique venues away from the distractions of city life. Bespoke packages including first class catering, team building and business training are provided with scientific precision. http://www.fultongoldberg.com
[email protected] (+44) 07850 946526
