05/08/2026
This is such an interesting article from The Toy Association: https://toyworldmag.co.uk/the-toy-association-encourages-inspiring-inventors-trend/
"As a result, families are gravitating towards modular building systems, STEAM activities, invention kits and creativity-fueling toys that encourage children to test and tinker rather than follow a single set of instructions. These open-ended play experiences allow children to personalise their creations, work through trial and error, and develop skills that extend well beyond playtime." - We could not agree more with this statement. Open-ended, screen-free play is essential for developing key areas of learning in the early years and beyond, which is why we strive to create meaningful toys that inspire hands-on learning through active and engaged play.
After seeing a shift in values for toys that encourage critical thinking and hands-on learning, The Toy Association has identified Inspiring Inventors as one of its top toy trends of the year. As families place increasing value on toys that encourage critical thinking and hands-on learning, products