Sweetcheeks

💕 FOUR YEARS OF SWEETCHEEKS SHREWSBURY 💕

Today marks four years since I opened the doors to my second salon—and I want to be honest about the journey behind this milestone.

Opening Shrewsbury taught me very quickly that you can’t simply copy and paste a successful business. What works in Telford doesn’t always work in Shrewsbury, and I’ve had to adapt, rethink things and learn what this salon, its team and its clients genuinely need.
Business can be incredibly tough. There have been times when I’ve had to dig very deep to keep things moving, make difficult decisions and find resilience I didn’t even know I had. Behind the beautiful salon, the pink interiors and the celebrations, there has been so much hard work, worry and determination.

But within those challenges, there has also been so much growth. We’ve adapted, expanded our skills and invested in training and upskilling our team, allowing us to introduce more treatments and take the salon to the next level.
We’re now creating everything I envisioned for Shrewsbury from the very beginning. When we first opened, I had so many ideas but simply didn’t have the investment to do everything at once. We’ve had to build it gradually, one step at a time—and seeing that original vision finally coming to life makes me incredibly proud.

This anniversary truly feels like the beginning of a new era for Sweetcheeks Shrewsbury. The salon is stronger, the team is growing, and we have so many exciting ideas, opportunities and plans already in the pipeline. There is so much more to come, and that feels incredibly exciting. ✨

I’m so grateful for my supportive team, who have stood beside me and kept me going through the difficult moments—especially my amazing salon manager, Rach. Your support, loyalty and belief in both me and the salon have meant more than you’ll ever know. 💕

Thank you to every team member, past and present, and to every client who has booked, recommended us and continued to support Sweetcheeks Shrewsbury.

Here’s to four years of Sweetcheeks Shrewsbury and the start of an exciting new era. 🥂✨

💕 FOUR YEARS OF SWEETCHEEKS SHREWSBURY 💕

Today marks four years since I opened the doors to my second salon—and I want to be honest about the journey behind this milestone.

Opening Shrewsbury taught me very quickly that you can’t simply copy and paste a successful business. What works in Telford doesn’t always work in Shrewsbury, and I’ve had to adapt, rethink things and learn what this salon, its team and its clients genuinely need.
Business can be incredibly tough. There have been times when I’ve had to dig very deep to keep things moving, make difficult decisions and find resilience I didn’t even know I had. Behind the beautiful salon, the pink interiors and the celebrations, there has been so much hard work, worry and determination.

But within those challenges, there has also been so much growth. We’ve adapted, expanded our skills and invested in training and upskilling our team, allowing us to introduce more treatments and take the salon to the next level.

We’re now creating everything I envisioned for Shrewsbury from the very beginning. When we first opened, I had so many ideas but simply didn’t have the investment to do everything at once. We’ve had to build it gradually, one step at a time—and seeing that original vision finally coming to life makes me incredibly proud.

This anniversary truly feels like the beginning of a new era for Sweetcheeks Shrewsbury. The salon is stronger, the team is growing, and we have so many exciting ideas, opportunities and plans already in the pipeline. There is so much more to come, and that feels incredibly exciting. ✨

I’m so grateful for my supportive team, who have stood beside me and kept me going through the difficult moments—especially my amazing salon manager, Rach. Your support, loyalty and belief in both me and the salon have meant more than you’ll ever know. 💕

Thank you to every team member, past and present, and to every client who has booked, recommended us and continued to support Sweetcheeks Shrewsbury.

Today isn’t just about celebrating four years of being open. It’s about celebrating four years of learning, adapting, investing, improving and refusing to give up.

We’ve come such a long way—but I genuinely believe the most exciting part of our journey is still ahead of us.

Here’s to four years of Sweetcheeks Shrewsbury and the start of an exciting new era. 🥂✨

Stunning nails by our wonderful Kate in Telford ❤️

2 last minute cancellations today in Telford

Half price nails or toes/pedi at 12pm/1.15pm

Call the salon to book as messages may be missed

Lashes with Liana Pilat
Tuesday classic lashes or fluff up appointment available 4pm

Book online or message us

✨ MAKEUP WITH ANASTASIA — SHREWSBURY ✨
We’re so excited to have Anastasia joining us in Shrewsbury on 19th September for a day of gorgeous glam! 💄✨
Whether you’ve got a night out, birthday, wedding, special occasion or you just fancy feeling AMAZING… this one’s for you. 🤍
💄 Full makeup application
✨ Lashes included
💷 £45
📍 Sweetcheeks Shrewsbury
📅 19th September
Appointments are limited and all bookings are to be made DIRECT with Anastasia 💌

Message Anastasia directly to book your appointment and secure your preferred time. ✨

✨ MAKEUP WITH ANASTASIA — SHREWSBURY ✨
We’re so excited to have Anastasia joining us in Shrewsbury on 19th September for a day of gorgeous glam! 💄✨
Whether you’ve got a night out, birthday, wedding, special occasion or you just fancy feeling AMAZING… this one’s for you. 🤍
💄 Full makeup application
✨ Lashes included
💷 £45
📍 Sweetcheeks Shrewsbury
📅 19th September
Appointments are limited and all bookings are to be made DIRECT with Anastasia 💌 MakeupwithAnastasia
Message Anastasia directly to book your appointment and secure your preferred time. ✨
MakeupWithAnastasia ShropshireMakeup

1.30pm available with Hayley in Telford today
Waxing, brows, lash lifts, gel toes

Sweetcheeks is the place to be. Get your child pamper booked with us now.
Available in Telford and Shrewsbury ❤️

Appointments available Thursday in Shrewsbury

2pm or 3pm for nails, pedicures, lash lifts, brows Lamination

4.30pm gel toes, brow waxing

TELFORD

9am or 4.15pm toes, brows, lashes, facial

50% off these last slots