We love helping businesses to understand and manage Social Media, we're friendly, down to earth and thrive on driving growth.
14/06/2022
Not sure what to post?
There are lots of great content days in the next couple of weeks including National Beer and National Wine days 🍻🍷
Use a mix of
• Stories
• Page posts
• Reels
Save for later, plus feel free to share.
Nicola 🌱
I have created a quick tutorial on a super easy way to make Reels.
Hope it’s useful, if you need a hand drop me a DM.
Nicola 🌱
28/04/2022
🔥Social Media News🔥
My top 5 takeaways from Andy Lambert and Luan Wise's superb monthly update:
1️⃣ If your target market is under 25 it is worth getting your head around BeReal
2️⃣ User-Generated Content outperforms conventional ads on the same topic by 20-50% - are you actively working with creators?
3️⃣ Snapchat is not to be forgotten, particularly if you need to reach 13-18 year-olds
4️⃣ TikTok users spend an average of 25.7 hours per month on the platform (3 x more than Instagram)
5️⃣ Interactivity and participation is the direction of travel for Social Media - TikTok's new interactive ads are a great example and a powerful new format.
Plus, Elon's $44 billion purchase of Twitter will have a massive impact, but it will be 2023 before this materialises.
I hope this is helpful, feel free to share.
Cheers, Nicola 🌱
28/03/2022
💃🏼 Yippie I have graduated from social prf 🎉
I learned about the EIGHT essential psychological triggers that spur customers into action and get real results 🔥
This incredible programme was designed by two of the best in the business Laura Davis and Laura Moore.
As a graduate, I can design psychology-driven social media marketing that achieves business goals.
Life is busy and it is never easy to find the time to study on top of running my business, but WOW I'm so glad I did.
I am already seeing the benefits, plus I loved expanding my network of incredibly talented social media marketers 🤓
Today is a BIG day... I'm proud to be taking part in an incredible fundraiser to support the people of Ukraine.
Introducing... THE WORLDS SHORTEST SOCIAL MEDIA SUMMIT!
Who is the summit for?
- Anyone who markets their business on social media.
- Every social media platform has been covered - there really is something for everyone.
- All the tips are short and sweet - less than 2 mins long.
Where is the money going?
100% of the proceeds (after PayPal fees) go to 2 charities.
War Child UK and
Save the Children UK
You can donate as much or as little as you like to access the summit. A £39 donation will feed a family in Ukraine for a whole month.
Please use the link below to donate and gain immediate access.
Thanks for your support with this.
thetwolauras.com/ukraine
17/02/2022
Today is lets
🎉 sprinkle kindness
🙏 accept kindness
❤️ be kind to yourself
The Random Acts of Kindness Foundation says that acts of kindness can include "just about anything" and that no gesture is too small.
Have you heard people talk about Brand Voice?
It's not just jargon! It's a brilliant way in one clear document to outline all the essential information about your brand and the language you use to build relationships with your customers.
This image is an example of the questions I work through with my clients to nail their tone of voice.
Which would you tick?
Wow, Eddie Redmayne in Cabaret is phenomenal 🔥
I was lucky enough to get my hands on one of the hottest tickets in town yesterday.
This production is a fantastic marketing masterclass from start to finish:
🎟before tickets went on sale, a huge buzz was created with the casting of Eddie Redmayne
🍾 thoughtful, enticing extras were included in the sales process
🎷 the product was full of surprise and delight (including schnapps on arrival and sc****ly clad talented musicians in unusual positions!)
🕴a minor technical glitch was quickly acknowledged, owned, and apologised for
The whole experience is 100% worth the premium price - I highly recommend it.
03/02/2022
Let's talk awareness days!
For me, these do have a place in content planning, however, as with so many good things, the key is to "use in moderation" 😉
If Carlsberg did a freelance Friday lunch it would be this!
It was fabulous to hook up with the talented Natalie Rockall, at the stunning Rockwater Hove.
We chatted about freelance life, email, social media marketing, yoga, and travel.
Do you like our uniform? 😂
01/01/2022
Happy New Year lovelies 😀
What are your hopes and dreams for 2022?
I'm a fan of setting goals and thought I'd share mine for this year - you can see how fascinating Boy Wonder found them!
Physical
✅ Walk, run, or crawl 10 kilometers a day (2021 I averaged 9.1, so it's an achievable stretch)
Mental
✅ Participate as a Beta Tester in an exciting new programme!
Spiritual
✅ Be kind to me, delight in each day, keep practicing RESPONDING rather than REACTING - any tips on this one gratefully received 🙏
Social
✅ Have a damn good bash to celebrate turning 50 in October 🎉
This year I've framed my goals in the quadrants that I try to complete each day. I find them a handy litmus test for a healthy balance - sometimes it's easier said than done!!
Sending you positive energy and a virtual hug (cause you can never have too many) for a happy and healthy 2022 💋
23/12/2021
It's time to eat, drink and be merry 🎉
Wishing you a happy, healthy Christmas lovelies, look forward to seeing you on the other side 💋