22/08/2026
📣 UPDATED DfE ATTENDANCE GUIDANCE: SUPPORTING SCHOOL LEADERS, GOVERNORS & TRUSTEES TO BUILD ON WHAT IS WORKING
Across the sector, school leaders, governors and trustees have already invested significant time and effort in strengthening attendance.
Many schools and trusts now have robust attendance strategies in place, supported by clearer systems, stronger use of data, earlier intervention and closer work with pupils and families. In many settings, that work is already making a positive difference.
That progress matters and should be recognised.
The latest Department for Education guidance on communicating with parents and carers about school attendance should therefore be seen as an opportunity to build on existing good practice, rather than as an indication that schools need to start again.
The challenge now is to continue refining what works, strengthen areas where attendance remains difficult and ensure that communication with families supports the wider attendance strategy.
The guidance reinforces the importance of communication that is:
✅ supportive and respectful
✅ personalised to the pupil and family
✅ early and preventative
✅ focused on helping children access education
✅ sensitive to SEND, vulnerability and individual circumstances
✅ clear about the support available
✅ informed by attendance data and emerging patterns
📊 MAKING ATTENDANCE DATA MEANINGFUL
One useful message within the guidance is the importance of helping parents understand what attendance figures actually mean.
A percentage on its own may not always communicate the full impact.
For example, instead of simply stating:
“Your child’s attendance is 90%.”
schools may find it more helpful to explain what this represents in terms of days of education missed, lessons lost and the potential impact on learning, relationships and wider school experiences.
This is not about creating additional pressure for families. It is about ensuring communication is clear, meaningful and enables parents and schools to work together.
🔎 SUPPORTIVE QUESTIONS FOR GOVERNORS & TRUSTEES
Effective governance is not about catching leaders out. It is about providing support, constructive challenge and assurance.
Boards may therefore wish to explore questions such as:
❓ What elements of our current attendance strategy are having the greatest impact?
❓ How can governors or trustees support leaders in sustaining that progress?
❓ Where attendance remains challenging, what are the main barriers and what additional support may be needed?
❓ How effectively are we identifying emerging attendance concerns and providing the right support at the earliest opportunity?
❓ How effectively do our communications enable parents and carers to understand the importance of attendance and access the support available to them?
❓ How do we adapt our approach for pupils with SEND, medical needs, safeguarding concerns or other vulnerabilities?
❓ How do we ensure our communications are accessible, inclusive and responsive to the individual needs and circumstances of families?
❓ How are pupil and parent views helping us understand barriers to attendance?
❓ What capacity, resources and external support are available to leaders to manage more complex attendance cases effectively?
❓ What does our attendance data tell us about trends and patterns across different groups of pupils?
❓ What evidence shows that our attendance interventions are making a difference?
❓ Where something is working well, how are we ensuring that good practice is embedded and shared?
📝 PRACTICAL ACTIONS FOR GOVERNING BOARDS & TRUST BOARDS
Boards may wish to work alongside leaders to:
➡️ Recognise and celebrate improvements in attendance and the work of staff supporting pupils and families.
➡️ Review existing attendance strategies through the lens of impact, identifying what is working well and where further refinement may help.
➡️ Review attendance policies and communications to ensure they remain aligned with current DfE expectations.
➡️ Seek assurance that attendance communications are personalised, accessible and supportive, reflecting the needs and circumstances of pupils and families.
➡️ Ensure attendance information enables meaningful strategic oversight of persistent absence, severe absence and attendance among vulnerable pupil groups.
➡️ Support leaders to identify barriers early and ensure appropriate pastoral, SEND, safeguarding or external support is available.
➡️ Encourage meaningful engagement with pupils and parents so that schools understand the reasons behind absence rather than relying solely on numerical data.
➡️ Seek assurance that staff have the appropriate training, capacity and support to manage complex attendance cases and sensitive conversations effectively.
➡️ Focus on impact rather than activity.
The key question is:
“What difference are our interventions making for pupils and families?”
💬 A SHARED RESPONSIBILITY
School leaders are working in an increasingly complex environment, and attendance is rarely influenced by one factor alone.
Governors and trustees have an important role in supporting leaders while maintaining appropriate strategic oversight.
The strongest approach is one where the board and leadership team work together to understand:
Who needs support?
What barriers are affecting attendance?
What is already working?
What further help is required?
And what difference are our actions making?
For many schools, this will be about strengthening and refining good practice that is already in place, rather than introducing another entirely new initiative.
There is positive work happening across our schools and trusts.
The task now is to build on that progress, continue learning and make sure every pupil and family receives the right support at the right time.
📚 DfE: A guide for schools on communicating with parents about attendance – updated August 2026
https://www.gov.uk/government/publications/communicating-with-parents-about-school-attendance/a-guide-for-schools-on-communicating-with-parents-about-attendance-accessible-version
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