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The Performance Mentor

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The Performance Mentor

I show male health and fitness coaches how to unlock their physical and mental potential. The final pillar of success is Consistency.

Throughout my years of training, coaching clients & education within the health & fitness industry, I have come to realise that everyone is very much an individual. We all have different body shapes, lifestyles, schedules & goals as such seeing so many one size fits all programs or nutritional plans is very frustrating to see & just doesn’t work in the long term. I created 300 Online Fitness to be able to help every client who comes to me, I can do this by covering the 3 pillars to success; Training, Nutrition & Consistency and as your Personal Trainer I support all of these 100%. Creating a bespoke training program whether you want to train once a week or seven days a week, from a complete beginner to advanced athlete I can help you achieve your goals. With nutrition, all of my plans are bespoke around you; - how many times you can consistently eat each day, whether you like to eat small meals or larger ones. You won’t be eating foods you hate and I’ll show you how you can still eat the foods you enjoy and love whilst making all of the progress you desire. This is a fundamental area & it is sometimes all too easy to lose sight of how important this really is. Through our one to one personal training sessions I will coach you through the correct form & technique on each & every exercise to help you achieve your physique goals & build confidence in the gym as well as your own body. These sessions & increased confidence will soon build a solid routine & bring real consistency to your fitness regime, along with the nutritional help & other services I provide which includes your own mobile fitness app. I can promise you that you will go on to achieve your goals & sustain them lifelong. If you are ready to make a change then please contact me at;

[email protected] to receive your FREE consultation. I look forward to hearing from you.

11/09/2026

How much fun can you have in a prep?

Turns out quite a lot…

Who knew 🤷‍♂️

James, apparently ☝🏼

20 weeks, 20 kilos off 🔥

Running up until 2 weeks out 🏃🏻

Holiday, some pretty flexible vibes until 6 weeks out 🤌🏼

A solid 2 years since James’s first prep which is a HUGE part of this.

You don’t make progress in a prep, you make it in the time away, or you should anyway.

It also gives enough time to bring a hunger back, (not just the prep hunger 🙃)…

Prep 2.0 was different James spent time posing for the first time, learning from a posing coach, and he decided to enjoy that.

I am very open about prep with clients, if you don’t enjoy parts of it, even as far as hating them, don’t bother.

There’s a lot more you can do with your life and physique that are likely more enjoyable.

Posing was and IS hard, but James has improved and there lays the key, if you fall in love with the process of being better than you were then bodybuilding is fun.

It’s you quite literally remoulding yourself ⚒️

Swipe to read the things set and achieved during his prep.

A huge congratulations to who I mentor, turns out I also prep too because we are a dynamic duo 🧙🏼‍♂️

On top of all of this, all whilst building his most successful year in business too, impressive work 🤝🏼

Over the moon with his look, taking 3rd and 5th in the UKDFBA which is absolutely unreal ❤️

We came in with more condition, knowing we would be giving up size regardless, it paid off.

Now we deploy the “BUILD A BEAR PEAK PROTOCOL” 🧸 for flooding his blood glucose with Haribo Gold Bears and come in bigger, fuller and the aim….

Just as sharp, currently over 2kg up from stage weight in the AM fasted with 3 days to climb further.

Podcast Coming Soon…. Sarah Parker 🎤

In the immortal words of James “just have fun” 🏆

23/08/2026

The missing link ⛓️‍💥

The diet has you dialled in

Steps are secured

Training is hard but you’re focussed, you don’t miss sessions, they might move, you might be fatigued but they get done 👊🏼

Cardio feels gruelling but after 7 minutes in you’re there, through the sweaty eyes you push on

Your diet is consistent, it’s tweaked as needed and you measure to the gram

You find resilience at the start, the early hunger subsides and you find your groove

Later on the new lines, veins and shape keep you going, far past where you thought you could go

You hit the look, you’re happy, but not satisfied

You need bigger quads, wider lats, arms need to be thicker and the delts can always be WAYYYYYY BIGGER

And that’s where it all falls apart

Steps are a distant memory, walks become Netflix binges

Sessions get missed, they become less focussed and the ego steps in

The movements are on a time limit to just get the session done

Your diet becomes a free for all, macros are a guideline and “who cares” if there’s a few more calories here and there

Quickly your “physique” begins to fade

Fat comes on quickly

But it’s offseason

Eat big to get big, right babe?

WRONG

Your physique improves the most when you’re NOT dieting

This is what people forget

The structure you built should not fall away

If that’s not what you want to hear, tough, it’s true

Keeping structure ensures progress

Removes the need to diet again any time soon

It provides a longterm runway of successful muscle gain

It’s the real reason building a relatively enjoyable structure is a focus for me with clients

If it’s enjoyable and repeatable it’s successful over the long term 🧙🏼‍♂️

12/08/2026

Bodybuilding at it’s best 🇺🇸

It’s not equipment

It’s not the supplements sold

It’s not having the best routine there

It’s the atmosphere, the very soul of the fabric woven into the building

It’s different for everyone

For me, Powerhouse Gym Tampa, Florida is a special place

It’s the most I’ve felt my bodybuilding brain LIT UP for a long time

I’ve been fortunate to train all over the world in some truly incredible facilities and Powerhouse is right up there

From the moment I walked in, welcomed, and I was excited to train

To explore the movements and just send some epic sessions

Planned to train 4 days, hit 6 glorious sessions and it reminded me what I love about bodybuilding

Getting after it

Losing time in a workout that’s fulled by nothing more than fun, and chasing a glorious pump

There was time to chat at the start and the end

Being in a room of diverse people chasing their own goals, witnessing interactions between members and a collective energy of growth

Those of you who know me, know I am LOVE nerding out over kit, I had planned a trip to the MI40 gym over there, but I sacked that off to train here one more time

A phenomenal place and if you’re ever in the area, Powerhouse is the ONLY place I recommend, having trained in other areas previously in Florida, this is THE ONE.

Shoutout to Eddy the owner, knowing what Brett Mansfield pours into DestinationGymUK 📍 here I know what it takes to build a special gym and Eddy has nailed it.

I’ll be back 💪🏼

07/08/2026

I wish to build the same level resilience as my hair follicles, no matter how many times they get wiped out, they keep coming back for more.

I can’t be the only one who finds shaving to be a huge inconvenience…🙄

However, the result is ALWAYS satisfying, nothing hits quite like that smooth glide of the tattooed 💀

05/08/2026

Being a nerd and being jacked actually go hand in hand 🤝🏼

Mastering patience

Being okay making some mistakes

Understanding there are many ways to achieve a great result

And finding your own rhythm all spring to mind

You can also become overwhelmed, disheartened and lose your way

It’s my job to find the way that’s right for you

Applying the right tools at the right time and ensuring you master the skills you need, not the ones that just pop up as the latest trend 👀

Warhammer or Wham, why not both 🤓💪🏼

28/07/2026

Motivation is misleading your ability to progress

The reps of your mind are more important than the reps in the gym

Tired of bouncing between motivated and deflated?

Learn how to train your brain so you win

Daily

This isn’t some hack

A cheap trick

Or me selling you something

It’s how real, long-lasting progress is made

If this helps, let me know either in the comments or throwing it a like ❤️

26/07/2026

“I had to mature into having a goal and working towards it

At the start that definitely wouldn’t have worked because I didn’t see any achievement or progress so it felt like having a goal was kinda pointless

Because I am not going to f’king achieve it anyway

But now it’s like, as weird as it sounds I enjoy the fu***ng struggle

I enjoy waking up at quarter past 5 in the morning tired as P**K, going to jujitsu

Then for the next 10 minutes after rolling trying to catch my breath, trying not to pass out

But the dopamine rush I get after is f’king amazing

That feeling makes being so tired, the struggle worth it

I do enjoy it”

These are powerful words from Mat 🎤 🕳️

Incredibly proud of this man Mat Dylewski competing in his first BJJ competition today 🔥

Mat’s dropped over 40kg at this point, another 14.8kg from this picture you see here (we need another updated pic brother)

👉🏼Mat isn’t a gym guy

👉🏼Not one for boring cardio on a static machine

👉🏼Steps used to be under 4k a day

👉🏼Most definitely not a morning person 🥱

Now?

Well, he rolls 3-4+ times a week

13-15k steps daily

From no structure with food

To set meals, a plan to follow

And this week 1,200+ grams of carbs AND dropped weight (peaking magic 🪄)

What changed?

We found the right “why” for him, a reason only he could care about.

Mat learned to enjoy the struggle, not fear it.

Now, even when he’s out of breath and wiped out, he loves the feeling of pushing himself.

And that dopamine hit from doing what once felt impossible?

It’s more addictive than any comfort food ever was.

That’s what real change looks like:

🎯It’s not about having superhuman genetics.

🎯You don’t have to be born motivated, hell you don’t even need motivation.

🎯You need a process built for you, and a coach who listens, experiments, and backs you the entire way.

If you ever thought, “I’m just not that kinda guy,”
-maybe this is your sign 🪧

Proud of you beyond words, brother. Go be a menace today.

Man like Mat 🤼‍♂️🤝🏼

22/07/2026

Mastering the art of saying no to others

Creates more opportunities of saying yes to yourself

This results in progression to the goals you keep delaying

When it’s all said and done nobody is going to do it for you

Not many people reach their goals

Most often due to distractions, lack of consistency and the environment you find yourself

Break the cycle

Do it for yourself

21/07/2026

Self expression can be many things:

The clothes you wear

The words you use

The boundaries you set

The body you build

Or in my case the artwork you adorn on your body.

Tattooing has been around for over 5,000 years.

To me each tattoo holds a special place in my memories.

I remember each and every piece, what it meant at the time and watching them age as I do is a powerful feeling.

The pain and discomfort of having each piece symbolises the fact that anything beautiful worth having will not come with ease.

A meaningful depiction of reality in life.

Accepting discomfort for a period of time means you will be able to enjoy the result forever.

Whilst the meaning and desire for my tattoos is a deeply bonded emotional one for me.

They also act as a powerful social filter.

Those who are not my energy and vibe, those who judge on face value seldom come into my world these days.

And I can count on my thumbs alone the amount of negativity I have received.

It’s not for everyone.

That’s kind of the point when it comes to self expression, it’s yours and yours alone.

A life lived free of fear of what others think is a life full of appreciating who you truly are and thriving in a mind that is free.

And when it comes to the age old question of “what will you do when you’re old and wrinkly”

The answer is:

“Just hang around with other old tattooed wrinkly guys and reminisce of the lifetime of memories we have etched in our skin”

In the immortal words of my first tattoo artist:

“Let’s sink some ink”

RIP Ramondo, a truly wonderful human who I shared many memories with ❤️🙏🏼

19/07/2026

Welcome to my page 🤝🏼

Address

Pure Gym, Eccleshall Road
Stafford
ST162SL

Opening Hours

Monday	9am - 10pm
Tuesday	9am - 10pm
Wednesday	9am - 10pm
Thursday	9am - 10pm
Friday	9am - 10pm
Saturday	8am - 8pm

Website

https://matthewjames2.typeform.com/to/nhF19RCg

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