06/10/2026
What colour is purple? 💜
Sounds obvious… until you start mixing it yourself.
Change the balance of blue and red and suddenly you don’t have one purple — you have an entire family of violets.
Then change the building blocks.
What happens when we mix cyan + magenta instead?
Brighter? Duller? Warmer? Cooler? Higher chroma? Lower chroma?
THIS is where colour gets interesting. 🌈
Rather than asking, “Which tube makes the purple I want?”…
What if you understood colour well enough to create the purple you want?
This month inside the Chaulk Collective, we’re investigating direct dyes, colour mixing, fading and the science behind what we actually SEE.
🕵️♀️ Stop memorising colour. Start investigating it.
Facts, not formulas.