Moore-ish

Moore-ish 🍰 One 20x20cm tin. Infinite bakes.
☝️ Cakes • No Bakes • Dupes • New each Sunday
📍 Hidden gems & local food finds in between

23/09/2026

Bake 24 | Cake 04 | Strawberry Jam Doughnut

One tin. 20x20cm. A new recipe every week.

Confession time. I don’t like doughnuts. I never have and I don’t think I’ll ever be converted. Don’t get me wrong, I’d LOVE to love them, they always look delicious and smell incredible but it’s a big fat no from me. SO in a bid to get myself involved in the doughnut hype, I’ve tweaked a classic sponge for a birthday cake meets doughnut mashup. I think they’re great, but try them for yourself and let me know what you think!

Follow along with The 20x20 Project to see what you can bake in a single 20x20cm tin each week.

✨ Save this for your next home bake

📌 Follow for next week’s The 20x20 Project bake

👇 And tell me what doughnut flavour I should make next

Ingredients

Cake

- 250g unsalted butter (room temp)
- 250g granulated sugar
- 240g plain flour
- 10g baking powder
- 4 medium eggs
- 1 tsp vanilla extract
- pinch of sea salt
- 15ml milk
- 150g strawberry jam

Topping

- 50g unsalted butter
- 100g granulated sugar
- 5g cinnamon (optional) .uk

Equipment

- 20x20cm tin
- Greaseproof paper
- Mixing bowl
- Electric whisk
- Rubber spatula
- Sharp knife
- Chopping board

Method

1. Preheat oven to 160C (fan)
2. Grease & line your tin
3. Add butter & sugar to a bowl, mix with electric whisk until light & fluffy
4. Add eggs one at a time, whisking until combined after each
5. Add salt, vanilla, flour, baking powder & milk
6. Fold in using your rubber spatula
7. Spread mix into the greased & lined 20x20 tin
8. Generously swirl through the jam making sure you get right into the corners
9. Bake at 160C for 48 minutes
10. One cooked, turn out onto wire rack
- It should be golden & a skewer comes out clean
11. In a small bowl, mix the sugar & cinnamon topping
12. Melt the remaining butter, and drizzle over the cake
13. Sprinkle over the cinnamon sugar & allow to cool in the tin
14. Slice in 16 squares & ENJOY

20/09/2026

Welcome to The 20x20 Project, a series where I show you how to bake EVERYTHING in one.

One tin. Every recipe. No excuses.

That’s the 20x20 Project, my rule for getting back into baking after running my own bakery for 3 years.

Follow for weekly proof that you already own everything you need to bake properly.

15/09/2026

If you want to be the smuggest baker in the room, then you need to bake these 6 ingredient M&S dupe shortbread biscuits 🍪

So simple to pull together, bake in less than 30 minutes - you’ll have everyone asking you to make them again and again. The perfect all year round sweet treat.

Want the recipe? Comment BUTTON and I’ll send it directly to your DMs.

15/09/2026

Hi, I’m Hannah | Baker | Recipe Developer | Southsea 🩷

I ran my home bakery, Moore-ish for three years. Built something I was so proud of. Then stopped.

I’ve spent the last few years baking for my favourite people, while quietly missing doing it ‘properly’.

So here I am, still working in corporate finance (silly mortgage to pay). Back with one tin, a plan, and recipes that don’t require anything you don’t already own!

Every Sunday bake I make fits in one 20x20cm tin. That’s the whole concept. It removes every excuse I ever had for not baking and every excuse you’ve probably had too.

If you love food but don’t really think of yourself as a baker, then follow along. That’s exactly who I’m building this is for.

So here it is, my friendly petition to be your go to baking gal 🍰💕 with some of my favourite food recs, dupes and obsessions along the way!

Address

Southsea

Website

,

Alerts

Be the first to know and let us send you an email when Moore-ish posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The School

Send a message to Moore-ish:

Shortcuts

Share