22/09/2026
We have in the past been asked why we don’t franchise our suspension business like some of the U.S. companies.
You do see companies offering franchises with upfront fees, monthly royalties, and access to a database of valving specs. It looks impressive from the outside, but the reality is a revolving door. New tuners pay huge money for a shortcut to credibility; then eventually realise riders choose the person holding the tools, not the logo on the fork leg.
When the tuner has gained experience, built trust locally, and figured out how best to serve their customers, the value of paying ongoing royalties disappears. The franchisor knows this, which is why they keep everything behind digital portals that they can shut off instantly. No lawsuits, no drama. They just remove your access and sell the same territory to the next ambitious tuner.
That’s the problem with franchise model. If they’re unscrupulous, they can make more money from replacing people rather than supporting them.
There is a buzz of activity at the moment on social media with a franchise owner having problems. He’s not the first and I’m sure won’t be the last.
When you look at the numbers it benefits the franchisors to have a high turnover rate. There are upfront fees of around $15,000, then monthly royalties of around $600.
If a single location stays open for 5 years, the franchisor collects the initial $15,000 plus $36,000 in monthly fees ($600 x 60 months), totalling $51,000. However, if that same territory churns through three different owners over the same 5 years the franchisor collects three separate upfront fees ($45,000) plus the ongoing monthly fees, instantly bumping the revenue to $81,000 for the same territory.
For a new business owner, the $15,000 upfront fee is a significant financial outlay. Eventually they realise that the $600 a month isn't providing enough corporate marketing or local leads, but they can’t afford the legal fees to fight to get their $15,000 back and have to walk away and write it off as a loss.
The reason this model successfully attracts a steady stream of new buyers despite the high turnover is that it offers a shortcut to credibility. Setting up a suspension business and building a reputation from scratch takes a lot of hard work over a number of years.
For an aspiring suspension tuner, paying $15,000 feels like buying a pre-packaged reputation, immediate recognition, and a database of settings that would otherwise take a lifetime to learn. When they realise that local success relies 90% on their own hard work and hustle, and 10% on the corporate name, they’ve already fed the cash machine. The franchisor takes the keys back, updates the website, and waits for the next ambitious local tuner to step up to the plate.
We only offer suspension training here, and it’s second to none. We don’t tell you how to run your business, we don’t offer lifestyle advice, and we’re not interested in selling you a “system” to follow. Our job is to help you learn the art of suspension tuning, what you choose to do with that skill afterwards is entirely your own path and we’ll help you along the way as much as we can.