10/08/2026
This was pretty much rock bottom for me
It was 2020, towards the end of the first lockdown
I’d barely moved for months, partly because we were stuck at home, but also because I was recovering from a herniated disc 😖
My activity had fallen through the floor, but my calorie intake hadn’t
I knew I needed to eat less, but my body dysmorphia brain had other ideas 🧠😂
“Eat less = get skinny” 😱
So I carried on eating as before
And honestly, food had become a coping mechanism too
I was worried about GymHippie going under, supporting my family, unable to train and managing chronic pain
Eating felt like one of the few pleasures I had left 🍕😂
I quickly gained 30kg
But here’s the interesting bit 👇
Even though I REALLY didn’t like what I saw in this photo, I knew I’d be okay 💚
I remember thinking:
“This isn’t who I am”
Not from shame, but from knowing:
“This isn’t where my story ends”
I didn’t know HOW I’d turn things around
I just knew I would
Maybe you’ve caught yourself in a photo and thought “bloody hell, is that really me?” 😬
Maybe you’ve spent so long prioritising work, kids and everyone else that somewhere along the way…
you’ve drifted away from yourself
I’ve learned you don’t need to hate yourself to decide you want something different 💚
As my back improved, I took action
I hired a coach, invested in myself and put myself in the right room with the right people 🤝
Things changed slowly
Not through a heroic 30-day transformation or extreme diet
Through small actions repeated over time 🌱
I rebuilt my training, improved my nutrition, worked on my mindset and created better habits and routines
Most importantly, I became a better version of myself
New Luke knows things Old Luke didn’t 🤓
That’s what makes change sustainable
💚 Great things take time
💚 Small steps = giant gains
💚 Remember why you started
💚 Setbacks are opportunities to learn
💚 Working on yourself is a way of life
If you’re ready to move forwards but don’t know where to start, drop me a message 👋
P.S. My new FREE eBook Fat Loss That Lasts 📖 explores the mindset, habits and systems that make progress sustainable
Free download - link in bio 👆
03/08/2026
When was the last time you put your health at the bottom of the to-do list? 🤔
If you’re juggling a demanding job, family, deadlines and everyone else’s needs…
I get it 💚
You tell yourself…
“Once work calms down”
“Once this project finishes”
“Next month I’ll get back into the gym”
But somehow… that time never comes 😕
Weeks become months
Months become years
And before you know it, you’ve drifted away from the person you want to be
I’ve been there 🙋♂️
Before becoming a PT, I worked as a financial auditor
I know, crazy times 😂
Every week I was travelling to different clients
Early starts 🚗
Hours in traffic 🚦
Long days 😮💨
By the time I got home…
The gym felt impossible
Cooking felt impossible
So I started winging it
Service station food 🍔
Takeaways 🍕
No routine
No training
Very little energy
I remember looking around the office thinking…
“Is this what my future looks like?”
When I left, I realised I’d been chasing one form of success whilst neglecting another
Because what’s the point of building a great career…
If you don’t have the health or energy to enjoy the life it’s supposed to create? 💚
Ironically, looking after yourself often makes you better at your job too
⚡ More energy
🧠 Better focus
💪 Greater resilience
😊 More confidence
As the old saying goes…
“People spend their health to gain wealth… then spend their wealth trying to regain their health”
If this resonates…
You’re not alone 💚
Maybe work has become all-consuming
Maybe you’re constantly putting everyone else first
Maybe you’re simply exhausted
Whatever the reason…
You don’t need another short-term fix
You need a lifestyle that fits around your life 🌱
One you can still stick to when work gets busy
If you’re struggling to prioritise your health alongside your career, drop me a DM 💚
⸻
P.S. My free eBook Fat Loss That Lasts explores this idea in much more depth 📖
Inside, I share the mindset shifts and practical systems that have helped hundreds of busy people build healthier habits that actually last
Link in bio 👊
27/07/2026
One of my favourite quotes is:
“We don’t rise to the level of our intentions… we fall to the level of our systems”
I think it perfectly explains why so many people struggle with health & fitness 💚
Between 18 and 22, I toured the UK & Europe in a metal band
The biggest challenge wasn’t the late nights, the alcohol or the service station food…
It was the lack of routine 😅
Every day was different
Different town
Different venue
Different schedule
I had all the right intentions…
🥗 Eat well
💪 Train
😴 Get an early night
🍻 Drink less
🍟 Avoid McDonald’s
(I even bought a pair of dumbbells to keep in the van 😂 They spent more time rolling around taking people’s ankles out than they did being lifted)
But good intentions weren’t enough
My environment kept dictating my behaviour
Not because I was lazy
Not because I didn’t care
Because I had no systems to support the person I wanted to become
I see the same thing with clients all the time
Most people intend to eat better
Exercise more
Sleep more
Drink more water
Manage stress better
But when work gets busy…
The kids need you…
Or life throws you a curveball…
Those intentions disappear
If we’re serious about changing our behaviour, we need more than good intentions
We need systems
We need structure
We need a few non-negotiable habits that anchor our weeks
Because consistency isn’t something you find…
It’s something you design 🌱
For most people, the problem isn’t motivation
It isn’t knowledge
It’s trying to build a healthier life whilst winging it
And in my experience…
Intentions without systems are often just wishes 💚
P.S. If this resonated, my free eBook Fat Loss That Lasts explores this idea in much more depth 📖
Stop relying on motivation, build habits that fit around real life, and finally create results that actually last
Link in bio 👊💚
20/07/2026
One of my proudest moments as a coach happened this week
Not because Emma hit a personal best
Not because the scales had gone down
But because, for the first time…
She stayed in the game when life got messy 💚
Maybe you know this pattern…
Life gets busy
Motivation disappears
Nutrition slips
The gym becomes less frequent
Then comes that little voice…
“I’ve ruined it”
“I’ll start again Monday”
That’s exactly where Emma used to be
For two years we’ve worked on improving her relationship with food, fitness and herself
Then life threw everything at her and we had to take a coaching break:
Work stress
Family stress
Money worries
A failed house move
A broken-down car
She was even assaulted in the street
When I saw her again after a couple of months, I was preparing for the worst
Historically, this would’ve meant binge eating
Crash dieting
Feeling completely out of control
Instead…
She smiled 😊
She’d still been eating well
Not perfectly
But consistently
No bingeing
No “sod it”
She’d actually stayed in the game ❤️
That was the moment I knew she’d changed
Not because she’d become perfect
Because she’d become resilient
She’d gone from “all or NOTHING”
To “all or SOMETHING” 🌱
One bad meal no longer became a bad week
A setback no longer meant weeks of spiralling
This is why I care so much about mindset
Most people think they need a better meal plan
Or a tougher workout
In my experience…
What they really need is the ability to navigate real life without abandoning themselves
That’s the difference between losing weight…
And becoming the sort of person who can keep it off 💚
If this resonated, my free ebook Fat Loss That Lasts dives deeper into the psychology behind sustainable fat loss 📖
Inside, I share the mindset shifts that help you build a healthier relationship with food & fitness
Link in bio 👊
13/07/2026
I’m not proud of it
Especially considering I was one of his best men 😬
The day before the wedding, he challenged me about the shirt I was wearing
To him, it wasn’t the cowboy shirt he’d been asking us all to wear for months
To me, it was a shirt I knew would fit and wouldn’t trigger my body dysmorphia
I’ve got a long history of finding smart clothes incredibly difficult
Sometimes it’s stopped me going to events altogether
Other times I’ve turned up underdressed because it was simply the best I could manage
This time, I genuinely thought the shirt was close enough
Looking back, I completely understand why he was angry
But in a moment of madness…
I reacted
I said what I said
Adam was furious
And I regretted it immediately 😔
For years, I thought resilience meant never behaving emotionally
I don’t believe that anymore
Resilience isn’t about never getting triggered
It’s about knowing what to do when you are
Instead of becoming defensive, I apologised
Then I got curious
What had actually happened in my head?
Being challenged about clothes in front of other people had touched years of body dysmorphia, embarrassment and insecurity
I felt attacked
Humiliated
Ashamed
I’d put so much effort into trying to show up for him, only to feel like I’d failed
That wasn’t the reality
It was my reality
Once I understood that…
I could explain it to Adam
It wasn’t that I didn’t care about him or his wedding
It was years of hurt that had been accidentally poked
The conversation changed almost instantly ❤️
Not because either of us had “won”
But because we understood each other a little better
24 hours later we had one of the best days of our lives 🍻
It reminded me of one of the biggest lessons I’ve learned…
You can’t change a thought pattern you don’t understand
The better you become at recognising your emotional triggers…
The easier it becomes to respond instead of react
That’s true in relationships…
And in health & fitness too 💚
P.S. If this resonated, my free ebook Fat Loss That Lasts dives deeper into this 📖
Link in bio 👊💚
29/06/2026
For years, I had a terrible relationship with the bathroom scales
Maybe you did too
I grew up in the era of Weight Watchers and The Biggest Loser
We were taught
⬇️ Losing weight = success
⬆️ Gaining weight = failure
After enough failed diets, many of us started believing something even worse
That WE were the failure
I hear this all the time from new clients
“I avoid the scales because they’re bad for my mental health”
I get it
I’ve been there
But in my experience, the problem isn’t the scales
It’s that most of us were never taught how to use them properly
Most people think stepping on the scales tells them how much body fat they’ve gained or lost
It doesn’t
It only tells you how heavy you are right now
Your weight naturally fluctuates because of
💧 Hydration
🧂 Salt intake
🍞 Carbs
😴 Sleep
😩 Stress
🌸 Hormones
🥗 Food volume
🚽 Bowel movements
That’s why your weight can easily change by 1-3kg without gaining any body fat
Those daily changes create an emotional rollercoaster
📈 “I’ve ruined everything”
📉 “I’m smashing it”
Usually
Neither is true
To gain 1kg of body fat, you’d need to eat roughly 7,700 calories above maintenance
You almost certainly didn’t do that overnight
Instead, here’s how I recommend using the scales
✅ Weigh every AM after the loo and before eating or drinking
✅ Ignore the daily number
✅ Take a weekly average
Then compare this week’s average to last week’s
That’s where the real story is
If the trend is slowly coming down, you’re in a calorie deficit
If it isn’t
That’s not failure
It’s feedback
Maybe you need to
🥗 Eat slightly fewer calories
🍗 Increase protein
🥦 Eat more fibre
🚶 Move a little more
😴 Improve sleep
🧘 Manage stress
One of my favourite coaching moments is when someone finally says
“Ohhh… that’s why my weight went up after that takeaway”
Suddenly the scales stop being a judge
They become a tool
And tools are what sustainable fat loss is built on
⸻
If you’re considering starting your journey, I’ve just released a free ebook
📖 Fat Loss That Lasts
Link in bio
P.S. Yes, that’s me holding a machine gun in Vegas
No, it has nothing to do with this post 😂
22/06/2026
Ever feel like you’re making solid progress...
Like things are finally moving in the right direction 😊
And then life hits you with something completely unexpected 🤦♂️
Last week, that was me
For years I’ve battled chronic sciatic nerve pain and lower back issues 😔
I’ve spent thousands of pounds trying to find answers
Physios
Chiropractors
Osteopaths
Consultants
Scans
You name it...
The last 12 weeks had actually been pretty positive 💚
Pilates rehab was helping
I was squatting and deadlifting again
Making progress
Feeling more capable
Less broken
For the first time in a long time, I genuinely felt like I was moving forwards
Then last Wednesday...
One rushed decision in the gym
One moment of not paying attention
💥 9/10 nerve pain
No training since
Barely able to walk for days
The physical pain has been tough
But the mental side has been tougher
The negative chatter
“What if this never gets better?”
“Maybe I’m back to square one”
“Maybe all that progress was for nothing”
-
Perhaps you can relate?
Because I see similar patterns on so many health and fitness journeys
A holiday
A stressful period at work
An injury
A setback nobody saw coming
And suddenly it feels like everything is ruined
Motivation drops off a cliff
Action stops
The towel gets thrown in
Not because progress is impossible...
But because the setback gets mistaken for failure
-
The reminder I’ve needed this week is simple:
Just because one area of my journey isn’t going to plan...
Doesn’t mean I abandon the rest 💚
I can’t train right now
But I can still eat well 🍎
Prioritise sleep 😴
Manage stress 🧘
Take care of myself
Move forwards
That’s resilience
Not pretending everything is okay
Just continuing to do what I can with the situation I’m in
Life will always get messy
The real question is:
How will you respond when it does?
All-or-nothing?
Or imperfect action?
-
If you’re struggling to stay on track when life gets difficult, I’ve just released a free ebook:
📖 Fat Loss That Lasts
A practical guide to building sustainable habits, developing resilience and creating results that actually stick 💚
Free download
Link in bio
14/06/2026
3 YEARS LATER... SHE’S 3KG HEAVIER 💚
Most people would look at the scales and assume we’ve gone backwards
📸 Photo one: 67kg
📸 Photo two: 70kg
That’s 3kg heavier
And for a long time, I think she thought exactly the same 😂
Then we compared these photos 👀
Suddenly the story looked very different
✅ Smaller waist
✅ Flatter stomach
✅ Better posture
✅ More muscle
✅ Less body fat
✅ In much better shape, more energy & more confidence at 70kg than she was at 67kg
And that’s the problem with relying on the scales alone
The scales can tell you how heavy you are
But they can’t tell you how much muscle you’ve built, how much fat you’ve lost, how your clothes fit or how confident you feel
Over the last 3 years, this GymHippie has lost fat and built muscle
That’s why she looks and feels better at 70kg than she did at 67kg 💪
But here’s my favourite part...
This wasn’t built through extreme diets
It wasn’t built through endless gym sessions
She’s a busy mum with a career and a full life
So “optimal” was never the goal
Continuity was 🌱
For the last 3 years she’s strength trained once per week
Her nutrition and lifestyle habits have quietly ticked along in the background
No life overhaul
No all-or-nothing thinking
Just small actions repeated consistently for long enough to compound
The thing I’m most proud of isn’t the physical transformation
It’s something she said:
“Old me would have given in much sooner”
That’s the real win 💚
Because sustainable fat loss isn’t about going all-in for a few months
It’s about building a lifestyle that still works 3 years later
-
If you’re tired of the lose-weight-regain-weight cycle, I’ve just released a free ebook: Fat Loss That Lasts
Free download
Link in bio 👊💚