29/07/2026
A bespoke logo is never just one idea drawn once.
For CSL Construction, the process began with research into the business, its services, audience, the message and the identity it needed to communicate.
From there, we explored a range of early concepts, looking at different ways to represent construction, garden rooms, foundations and the CSL name.
The strongest directions were then developed further through colour testing, black and white versions, layout variations and real-world mock-ups. This stage is always collaborative, with feedback from the client helping us refine the details and move the design in the right direction.
The final logo brings the CSL name, garden room structure and ground screw foundations together in one distinctive identity, supported by the line:
Built on Better Foundations
A considered process, plenty of development and a final design created to work across vehicles, clothing, print, websites and more.