21/08/2026
The easiest way to make your clients happy? Make what’s special about their product impossible to miss.
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Whether it’s a special technology they developed, a usability feature, or simply a button that needs to feel intuitive, color accents are often used randomly, when they’re actually one of the easiest and most effective ways to communicate and sell the innovation you designed.
The user must say “Oh wow, this product has this feature, that’s awesome.”
Your clients must think: “Good, they clearly understood how to make our product’s value obvious to our users.”
Simple example here with the N°65. Instead of hiding their innovative front / rear racks, they put them forward as part of the design.
As the designer you must think: “Look, this is not just a bike > I want you to understand why this product is different from others and what benefits you can get from it.”
If the user has to look closely, read a manual, or have someone explain why the product is different, then part of the design opportunity has been missed.
Some designers (especially young ones) often think the job is to have good ideas.
In reality, the job is about making those ideas desirable, understandable, and easy to believe in.
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On a different topic, we’ll also be launching our new Advanced Vizcom Workflows for Industrial Designers Masterclass very soon.
If you want to join the waiting list 👉 Link in bio
If you just want more quality inspiration → [leManoosh.com]