BU Corporate and Marketing Communications Academic Group
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Academic group at BU. Undergraduate, postgraduate and professional courses. Commercial research and consultancy services. www.bournemouth.ac.uk/cmc
The Corporate and Marketing Communications (CMC) Academic Group aims to advance knowledge and enhance professional practice in business communication and marketing. It delivers this through research, consultancy, training, curriculum development and teaching. CMC's undergraduate programmes are setting new trends and standards in professional marketing communication education. All programmes within
the CMC academic group have been awarded 22 out of 24 by the Quality Assurance Agency, an 'excellent' grading. A prominent theme across much of our work is the wider social impact and significance of marketing and corporate communications as major contributors to the public culture of consumer society. At the same time our research remains closely linked with the professional education and training programmes offered by the Group, and underpins the expertise we offer in a range of commercial services including communications research and PR and marketing consultancy. The CMC Group currently has 32 permanent academic staff including two Professors. Two thirds of our staff now hold a PhD and we have expertise in advertising, public relations, marketing, consumer behaviour, branding, political communication, new media, sponsorship and intercultural communication as well as sociology, history, psychology, economics and media. Over the past eight years, CMC student numbers have risen by a third and we now have more than 875 undergraduate and postgraduate students registered on our programmes, including over 150 students on work placement. The Group prepares students for careers in the communications industries, particularly advertising and marketing, management, public relations and corporate communication. It has a strong reputation for the quality of its graduates – they work in many blue chip companies and in major advertising, research, media buying and PR agencies and other companies. CMC’s base within the Media School is a key factor both in recruitment and the subsequent student experience; students value the strong reputation and image of both the Group and the Media School, and our enviable rate of graduate employment. Data collected at last November’s graduation ceremony showed that over 85% of last year’s final year students had already secured graduate-level employment. CMC’s reputation is built on strong theoretical foundations in business, communication and marketing, supported by professional and commercial expertise. CMC includes a number of very active and highly-rated research areas. Our academic staff have national and international reputations for their research into consumer behaviour, political communications, advertising, intercultural communication and public relations. Current research projects include computer mediated marketing, interactive media, brand management, political marketing, corporate communication and lobbying. Through expertise within the Group, we are developing academic research into global sustainability, and teaching/learning links at an international level and through partnerships such as Erasmus. Consultancy assignments have taken place for a range of blue chip clients. The Group benefits from a distinguished and varied range of contributors and our programmes are currently endorsed by the Chartered Institute of Marketing and the Chartered Institute of Public Relations.
02/06/2018
2018 CMC Promotional Communication Conference for Dissertation Students
Corporate & Marketing Communications | Masterclass in “fuzzy thinking”
Masterclass in “fuzzy thinking” Posted March 11, 2018. Filed under CMC News. Dr. Chris Arnold (the recipient of an honorary doctorate from BU) gave a Masterclass in “fuzzy thinking” to the students of MA Advertising on 07 March to assist them in finding innovative ways in which to approach c...
27/02/2018
MA Advertising Students at the Workshop by FKC Creative Agency
Corporate and Marketing Communication Group receives national recognition for its professional research:
Corporate & Marketing Communications | CMC project receives national recongition
CMC project receives national recongition Posted December 8, 2017. Filed under CMC News. The Department of Corporate and Marketing Communication’s work for Cog Research and Exterion Media was recognised last night with the project winning Best Media Research at the Market Research Society of Great...
28/11/2017
Because our Advertising Colleagues are full of energy...
Corporate & Marketing Communications | Creative Orchestra & The Garage Workshop for CMC
Creative Orchestra & The Garage Workshop for CMC Posted November 27, 2017. Filed under CMC News. CMC would like to thank Dr Chris Arnold of for the intensive day-long workshop he delivered to the students in the L6 unit Creative Direction & Copywriting on Friday 24 November, 2017. (Of course, now th...
Corporate & Marketing Communications | CMC contributes to the Polish-British Belvedere Forum
Upon invitation of the UK Foreign and Commonwealth Office and the Polish Ministry of Foreign Affairs, Dr Paweł Surowiec attended the Polish-British Belveder Forum held on 8 and 9 March 2017 in Warsaw. The forum aimed at furthering the ongoing discussion of civic societies’ organizations, and crucial...
Corporate & Marketing Communications | CMC Hosts Public Diplomat’s Lecture on Digital Diplomacy
On Tuesday, 21 February, 2017, Mr. Konrad Jagodziński gave a guest lecture to CMC students and academics about the emerging practice of digital diplomacy. His lecture covered a wide range of issues which the contemporary practice of public diplomacy faces, and it covered links between the digital me...
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