25/08/2026
This is what I put a lot of my effort into these days.
I’ve coached for over 30 years and, for a big part of that, bodybuilding was my world. Contest prep, off-seasons, getting people on stage and everything that went with it.
Over the last 6–7 years though, my coaching has gradually moved away from bodybuilding and much more towards helping everyday people. I think the trendy name for it is “lifestyle coaching” 🤔😂
And I genuinely love it.
Over the last 12 months I’ve been lucky enough to be involved with the Transformation Membership at Zone Fitness Plymouth and Zone Fitness at Morgan’s, not only helping with the nutrition side of things, but also getting to do one of the parts of coaching I enjoy most — teaching and educating people.
Each month we run an education session covering a different subject around nutrition, training, health, habits and mindset.
For me, the important part isn’t just standing there telling people the obvious stuff they could find with a quick Google search.
It’s explaining why things work, cutting through some of the nonsense that surrounds nutrition and training, and then using real-world examples and over 30 years of experience to make it something people can actually understand and use.
We also run a practical training workshop every month, where we get onto the gym floor and look at exercise selection, machine setup, range of motion, technique and how to actually get more from your training.
That combination of coaching, teaching and practical application is probably the part of what I do now that I enjoy the most.
The Transformation Membership isn’t simply about being handed a nutrition plan and a training programme and being told, “off you go.”
I want people to understand what they’re doing and why they’re doing it.
Because ultimately, a good coach shouldn’t just tell you what to do.
They should help you get to the point where you understand enough to make better decisions for yourself.
The slides show what we’ve mapped out for the next 12 months.
Plenty for me to talk about then… 😂