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Become the best version of you both physically + mentally💪🧠

Providing a tailored coaching service to help you become the best version of yourself.

Sunday we went to Edinburgh to see Chris Williamson live.⁠⁠We was close to not going.⁠⁠In the middle of a gym move, bill...
12/10/2026

Sunday we went to Edinburgh to see Chris Williamson live.⁠
⁠
We was close to not going.⁠
⁠
In the middle of a gym move, bills coming at us from every direction, coordinating companies to move equipment safely, decorating, still coaching clients, trying not to think about exam results, a friend’s wedding coming up.⁠
⁠
So many tabs open right now it’s genuinely hard to keep track.⁠
⁠
But we decided to make myself go.⁠
⁠
Because something we refuse to do anymore is put my life on hold while the business grows.⁠
⁠
When something matters to you, you find a way.⁠
⁠
Saturday was spent moving equipment from the old HQ to the new HQ, admittedly it was a lot quicker than we thought thanks to our awesome clients showing out in force making light work of it🤌🏽
⁠
Sunday morning we slowed things right down, had a wee sing song in the car, spoke utter s**te, made each other laugh & somewhere in between had some coversations that were deeper than the post office executive cover ups👀
⁠
Got to the hotel, spa, Grand Prix, a nice meal, ice cream then the event.⁠
⁠
Chris was brilliant, loads of moments that made you think. ⁠
⁠
Which is exactly what you need when your brain hasn’t slowed down in weeks😅
⁠
For 1 day in the middle of what feels like absolute madness, we got to be slow, still & present.⁠
⁠
And actually appreciate the magnitude of everything we’re doing and have built.⁠
⁠
This morning we’re heading back up the road to dismantle & move the final pieces of kit to the new HQ.⁠
⁠
These are good problems to have.⁠
⁠
We know that.⁠
⁠
But it doesn’t make it any less full on.⁠
⁠
We hope everyone had a decent weekend.⁠
⁠
Whatever you’re doing this week, make it a fu***ng good one!⁠
⁠

2 months in.Our client had tried 1-1 PT before, online coaching & a few other things.None of it suited or stuck for him....
09/10/2026

2 months in.

Our client had tried 1-1 PT before, online coaching & a few other things.

None of it suited or stuck for him.

Mostly because none of it was built around him.

He came to us wanting to get stronger & leaner, preffering face to face accountability and with specific things we had to work around in training.

So we worked around them…

That's our job.

He sent us this recently and honestly it's the kind of message that reminds you why you do this.

"This has been the best thing I've ever done"

"You've made me feel very welcome and everybody else in the sessions are great crack"

If you've ever felt like a gym or a coach wasn't quite for you.

Like your situation was too specific, too awkward, too whatever.

We’re here to show you there is a way…

Come & find out what you're capable of🤜🏼🤛🏼

DM us the word Sh*tebag and we'll have a chat.

Have a wee look at some fitness beliefs I think more people should follow/understandAny you agree/disagree with?        ...
08/10/2026

Have a wee look at some fitness beliefs I think more people should follow/understand

Any you agree/disagree with?

This is why we coach every session you're inWe don’t just stand aboutWe watch, adjust & change things on the flySmall tw...
07/10/2026

This is why we coach every session you're in

We don’t just stand about

We watch, adjust & change things on the fly

Small tweaks make a big difference

That's the whole point of having a coach

Comment COACH if you want that kind of support

ProjectU has got the keys for a new HQ!We’ve been looking for years…And finally, we found the right one.We’ve been in ou...
06/10/2026

ProjectU has got the keys for a new HQ!

We’ve been looking for years…

And finally, we found the right one.

We’ve been in our current space since 2022.

Back then it was just me (DC)

Before Shona & I joined forces.

Before ProjectU.

Before the community became what it is now.

Getting those first keys felt massive.

Because it was.

That space gave us somewhere to build.

Somewhere clients could come in, train, have a laugh, push themselves & feel like they belonged.

But 4 and a half years later, we’ve outgrown it.

Not just physically.

Our vision for ProjectU has changed too.

The new HQ gives us more room.

More privacy.

More freedom.

More opportunity to create something that actually matches the standard we want for the people we work with.

And selfishly, we’re fu***ng buzzing about it!!

Because the HQ has always been more than just four walls.

It’s where people have built confidence.

Got stronger.

Made friends.

Had s**t days.

Had brilliant days.

And kept showing up anyway.

ProjectU will always be about the people first.

The building just gives us a better place to do what we already love doing.

This has been a big year already.

And we’re finishing it with one last move.

Pun absolutely intended👀

For now, our focus is on our current clients & getting the new HQ ready.

Then on the 19th of October, we’ll be opening spaces for the 21 Day Accelerator.

If you want first dibs when that opens, drop us a DM.

Been quite quiet on socials over the last couple of weeks, there’s been a lot happening behind the scenes…Huge news is m...
05/10/2026

Been quite quiet on socials over the last couple of weeks, there’s been a lot happening behind the scenes…

Huge news is my MNU exams officially done!

13 months of studying & I genuinely feel like my brain has just emptied into the fu***ng recycling bin😅🙃

I’ve honestly loved doing it, I feel like I’ve learned a lot & am continuing to do so through MNU despite the exams being done the learning never stops!

The timing also coincided with a couple of other pretty big things in life, so I’m probably feeling the comedown from all of it at once.

Very happy it’s done & I’m Very proud I did it.

Although now comes the horrible bit where there’s absolutely f**k all I can do except wait for the results😬😅

Luckily life has provided a few other sizeable distractions👀

More on that later, but for now I’m back & aiming to be more active on socials again.

MNU thank you so much for everything so far, I’m grateful to be apart of it all🙌🏼

03/10/2026

I've got no goals right now but I’m still training

Now the Gauntlet is done I’m not working towards anything in particular

Nothing booked in the calendar, no physique goals, nothing

And you know what?

That’s okay

There doesn’t always need to be a goal in order to train

You can train just for enjoyment, to keep strength & fitness up, to keep mobile and to keep healthy

There’s nothing wrong with that

In fact I think this is the best position to be in

Training just because you can and you want to

Because then when a goal does come up you don’t need to start because you’re already doing it

And in the meantime you’re looking after yourself & your health now and for the future

- Shona

30/09/2026

Bits and bobs from the HQ this week

Lifting, coaching and a laugh in between

This is what training here actually looks like

Comment TEAM if you fancy joining in

29/09/2026

Has your progress in the gym stalled?

Just showing up isn’t enough if you want to get stronger

Your body adapts to what you're doing

Same weights, same reps, week after week, it's got nothing left to adapt to

So to get stronger you need to keep challenging it

More weight, more reps, better technique

That is progressive overload

Essential if you want to get stronger

Save this post if you feel like you’re stalling in the gym

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