Activate Cycle Academy

According to recent findings by Cycling Industry News, 43% of UK bike shops and workshops are seeing workshop revenues increase by an incredible 10-25%!

In today’s bicycle retail market, it’s clear that workshops are becoming an essential part of any successful business. A well organised, professionally managed workshop gives you a real competitive advantage - helping attract both new and existing customers into your store and setting you apart from your competitors.

Whereas consumers can compare bike prices instantly online, they can’t compare trust, expertise, or service quality. That’s why any local bike shop with an excellent workshop reputation can really benefit.

Building that reputation can take a little time, but it starts with the right foundations. A highly skilled, well trained team of technicians ensures efficient, profitable turnaround on every type of repair, ultimately driving customer loyalty and long term business growth.

Modern bikes are more advanced than ever — hydraulic braking systems, sophisticated suspension designs, electronic shifting, integrated components, and e-bike motor diagnostics. This level of complexity demands skilled technicians and ongoing technical training.

Workshop service should no longer be seen as an optional extra; it should be your true competitive differentiator. Customers come back not just for the product, but because they trust the workshop behind it. Fast, skilled, and reliable service builds long-term loyalty and helps protect profit margins in a market where price competition is fierce.

Give your workshop team the skills they need to thrive - and build a workshop your customers can trust. As the UK’s leading cycle maintenance and technical training provider, we can give you all the tools you need to upskill, support and train your technicians - we offer the full range of Cytech courses, as well as a government funded bicycle mechanics apprenticeship programme.

Last week we had the pleasure of hosting a group of cycle technicians who had travelled down from the Scottish Highlands to attend a Cytech e-bike course at our Stafford workshop.

Supported through The Scottish Government funded People and Place Programme, managed by HITRANS, to increase walking, wheeling, cycling and public transport for everyday journeys.

HITRANS run a regional Hi-Bike system that offers e-bikes to residents and visitors to the area. As a result of this training course, they will be expanding the scheme across more towns and villages in the community, to encourage more people to travel sustainably within the region.

We would like to wish the group all the best with this initiative as they continue to provide the infrastructure, facilities and information to encourage more active travel and cycling across the Highlands.

Just a few days to go until Cycling Industry News Live 2025 (trade only event).

If you’re going, please drop by stand A8 for a catch up and to enter our exciting competition for your chance to win a Cytech course voucher!

📅 Date: September 14-15, 2025
📍 Location: NAEC, Stoneleigh, Warwickshire CV8 2LZ
🗺️ Stand: A8

See you there….

https://live.cyclingindustry.news/

👏 Huge congratulations to Matthew, Robert, Daniel, and Steve for successfully passing Cytech Level 3, a fantastic achievement and a big step forward in their careers!

We’d like to extend a massive thank you to for their continued support. Your partnership plays a key role in making opportunities like this possible. We’re proud to work alongside you and look forward to what’s next. 🙌

Well, that’s The Malverns Classic Festival done and dusted for another year (and it was certainly dusty)!

What an incredible weekend of fun, frolics and mountain bike racing – a true showcase of top-quality competition, events and the legendary MTB community spirit.

A massive thank you to Si Paton and his wonderful team for their warm hospitality and flawless organisation (again).

We had a great time too – our stand was constantly busy throughout the weekend, delivering technical advice, maintenance tips, information about our Cytech courses and careers advice with our bicycle mechanics apprenticeship. We also managed to sort out a few emergency repairs to help keep the wheels turning safely.

See you next year…

The sun's shining and the riders are flying, here at The Malverns Classic!

It's not too late to join in the fun.....

COMPETITION TIME! If you're heading to The Malverns Classic this Bank Holiday, make sure you stop by our stand (B1 in the Expo Arena) for your chance to win a Cytech Home Mechanic course worth £300.

The calm before the storm...... we're all set up at The Malverns Classic ready for a BIG Bank Holiday weekend.

It's not too late to join us...... and the sun is shining!

Cytech

ACT to join industry leaders at brand new cycling trade event this September The ACT is set to be in attendance at the inaugural Cycling Industry News Live (CIN Live) trade show, which is set to bring together industry-wide education, market insight and product showcases across two days in September.

The Malverns Classic 2025 is fast approaching. Make sure your brakes are set up perfectly for the event - come and see us on stand B1 in the Expo Arena to talk tech, training or apprenticeships. We are delivering some tech demonstrations over the weekend - come and get some pointers on brake bleeding, disc brake maintenance and pad replacement.

Cytech

Are you visiting the The Malverns Classic this August Bank Holiday? If you want some pointers on suspension set-up and adjustment, come and see us on the stand B1 in the Expo Arena. We will also be delivering some practical demonstrations, if you want to learn how to l**e your lower fork legs or give your air-can a clean-up - come on over and speak to us!

Cytech