The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa
We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se
ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.
20/08/2026
Have your slime obsessed little ones discovered Jelly Cakes yet? 🍰
Mix the three layers together to create a super squishy and stretchy slime AND collect the mystery rings along the way ✨
Shop now at Smyths Toys Superstores 💕
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19/08/2026
👀 6 of the all time greatest Goo Jitzu figures are back for you to find in the brand new Goo Jitzu Surprise Eggs! ⚡
Collect all 6 and see if you can find one of the GOLDEN Goo Jitzu at Smyths Toys Superstores 🔥
📷: ._.boys
18/08/2026
What you get when collectable stickers meet one of the world's best loved games? 👀
Sticki Rolls Minecraft - obviously!!🤩 Start your collection and shop now at Smyths Toys Superstores 👾
📷: .caitlin
17/08/2026
With just around the corner, no school bag will be complete without an adorable magnetic bestie to go with it 😍
The perfect way to bring individuality to clothes and accessories! Shop now at Smyths Toys Superstores 🤩
13/08/2026
Calling all Power Rangers fans ⚡
You can shop the brand new Mighty Morphin Power Rangers White Ranger, White Tigerzord and Saba Sword at Smyths Toys Superstores NOW!! 🔥
📷: London Power Ranger
11/08/2026
Erm, .connelly9 found the ultra rare Golden Sticki Mate!! 😍
Sticki Rolls Sticki Mates are here and they're just adorable as expected 💕 The best loved Sticki Rolls characters in collectable form, plus all new stickers to collect!
Shop now at Smyths Toys Superstores ✨
10/08/2026
From new Caylus and Fulton to PrestonPlayz and Aphmau, find toys from their fave YouTubers on our website 🤩 Shop now 👉 https://character-online.com/
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07/08/2026
Sticki Rolls S3 has arrived! There's brand new stickers and designs to wear, tear and share ✨
Shop now at Smyths Toys Superstores 😍
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06/08/2026
The Goo Jitzu Surprise Eggs have landed! ⚡
We've been through the archives and brought back 6 of the GOAT Goo Jitzu figures to date for you to find and collect 🔥
They come loaded with awesome new fillings and colours. Shop now at Smyths Toys Superstores and you might just find a GOLDEN Goo Jitzu! 🤩
📷: .caitlin
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