Character Toys

Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We sell our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

05/10/2026

Cake + Slime = Jelly Cakes! 🍰

Blend the layers and watch them transform into the ultimate slime compound that's satisfyingly stretchy and never sticky! 😍 Will you find the rare collectable ring inside?

Shop at Smyths Toys Superstores ✨

📷: ._.boys

02/10/2026

Enter the world of the Monsterverse! 🌍🦖

Collect action figures inspired by some of the most iconic Titans in the Monsterverse franchise, from Godzilla and Kong to Titanus Scylla, Titan X and Ion Dragon. 🔥

Shop now: https://character-online.com/collections/monsterverse

01/10/2026

It's Princess (or Prince) treatment only with the Aphmau MeeMeows Mystery Plush Royals! 👑

Collect them all and shop all thing Aphmau at Smyths Toys Superstores ✨

30/09/2026

Unlock a world of creativity with the Giftie Badge Maker. Use one of the designs within the set or create your own to create badges that are totally unique! ✨

Shop now at Smyths Toys Superstores 💕

📷:

Head to park with Peppa and Evie with the brand new Peppa Pig Whizz-Around set. Shop now at Very 🤩
29/09/2026

Head to park with Peppa and Evie with the brand new Peppa Pig Whizz-Around set. Shop now at Very 🤩

Peppa & Evie Fun In The Park Set Peppa Pig Whizz-Around is a beautifully detailed and colourful range of track and vehicle-based toys, bringing the world of Peppa Pig to life in a brand-new way! Peppa Pig Whizz-Around Peppa & Evie Fun in the Park Set features Peppa on her bike, along with an exclusi...

Be ready for battle with the brand new Goo Jitzu Hero Packs ⚡ Collect them all from Smyths Toys Superstores 🔥
28/09/2026

Be ready for battle with the brand new Goo Jitzu Hero Packs ⚡ Collect them all from Smyths Toys Superstores 🔥

Buy Heroes of Goo Jit Zu Thrash Hero Pack at Smyths Toys UK! FREE DELIVERY over £20 ✔️ Click & Collect available ✔️

25/09/2026

Get a slice of this!

Jelly cakes is just so satisfying to squish and mix together. Can you collect them all? ✨ We love this from 😍

Available now from Smyths Toys Superstores

23/09/2026

Did someone say new Lama Tama? 🤩

If you've got a decision to make, let Lama Tama guide you to the answer! ✨

Shop now at via our website or in store at The Works or B&M Stores 🔮

📷: .caitlin

22/09/2026

Peek-a-Boo has been given an adorable Peppa Pig makeover and your little ones are going to love it! 🤩

Press Peppa's ear and watch as she plays the classic game in real-time. Adorable moments guaranteed! 🙈

Shop now at Very ✨

21/09/2026

Look what's arrived exclusively at Smyths Toys Superstores 😍

Anna & Erin paid them a visit to find the brand new Sticki Rolls Aphmau Rolluxe!! Complete with all new stickers and JUMBO Sticki Rolls! ✨💜

Address

Character Options Ltd, Lees Brook Mill, Lees Road
Oldham
OL45JL

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