Icon Martial Arts Academy - BJJ Norwich & Child Development

Icon Martial Arts Academy - BJJ Norwich & Child Development “Educational martial arts tuition in Brazilian Jiu Jitsu & child development — teaching discipline, focus, and confidence through a structured curriculum.”

At Icon Martial Arts Academy – BJJ Norwich & Child Development, we deliver structured martial arts tuition in Brazilian Jiu Jitsu and child development programs. Our lessons follow a progressive curriculum designed to build physical skills, emotional resilience, and cognitive development. Classes are taught by qualified martial arts educators, including certified child development specialists. We are more than a martial arts club — we are an educational academy, shaping students for life.

SEPTEMBER. MAYBE IT’S TIME TO DO SOMETHING FOR YOU. September comes around, and life starts getting back to normal.Holid...
06/09/2026

SEPTEMBER. MAYBE IT’S TIME TO DO SOMETHING FOR YOU.

September comes around, and life starts getting back to normal.

Holidays are finished.
Kids are back at school.
Work is back to its routine.

And maybe you've been thinking about doing something for yourself.

I've spoken to plenty of people over the years who wanted to try Jiu-Jitsu but kept putting it off.

Usually it's the same worries.

“I won't be fit enough.”

“I won't know anyone.”

“I'll be the only beginner.”

“I'll make a fool of myself.”

You probably won't be brilliant at it on your first night.

You're not supposed to be.

We'll show you the basics. You'll forget half of them. We'll show you again.

That's how it works.

Nobody here is expecting anything from you other than to have a go.

Over time, you might get fitter, make a few friends and find yourself looking forward to those evenings on the mat.

But you don't need to think that far ahead.

Just start with one class.

Come in nervous if you need to.

We'll take it from there.

30-Day FREE Beginner Trial
Call 01603 929588 or send us a message.

Being nervous doesn't mean BJJ isn't for you. Sometimes it just means you've never done it before.

SCHOOL CAN BE TOUGH… KIDS STILL NEED SOME FUN After a full day at school, some kids are done.They've listened.They've co...
06/09/2026

SCHOOL CAN BE TOUGH… KIDS STILL NEED SOME FUN

After a full day at school, some kids are done.

They've listened.

They've concentrated.

They've followed instructions.

They've dealt with friendships, schoolwork and all those little things that we adults don't always see.

Then they walk through the front door, and it all comes out.

At SKILLZ, we're not trying to give them another hour of pressure.

Quite the opposite.

We want them to move, laugh, learn, make friends and enjoy themselves.

Yes, we work on confidence, focus and listening, but they're children first.

I've always believed that if a child enjoys coming through the door, we've got a much better chance of helping them learn.

So if school has been a bit much this week, don't worry if they arrive at class tired or grumpy.

Bring them anyway.

We'll do our best to send them home with a smile.

Steve
Kids SKILLZ Norwich
Call 01603 929588

30 DAYS. NO PRESSURE. JUST GIVE IT A GO. I know what it's like to think about starting Jiu-Jitsu.You can find a hundred ...
05/09/2026

30 DAYS. NO PRESSURE. JUST GIVE IT A GO.

I know what it's like to think about starting Jiu-Jitsu.

You can find a hundred reasons to put it off.

I need to get fitter first.

I'm probably too old.

Everyone there will know what they're doing.

I'll look stupid.

The truth is, most beginners who come through our door have had at least one of those thoughts.

We don't expect you to arrive fit.

We don't expect you to know how to roll, tie your belt properly or even understand half the words we're using.

That's why you're a beginner.

You come in.
We show you a few things.
You have a go.

Sometimes you'll get it.

Sometimes you'll get completely tangled up, and we'll all have a laugh about it. I've been doing this long enough to know that's just part of learning.

The 30-day free trial isn't about seeing how tough you are.

It's simply giving you enough time to find out whether BJJ is something you enjoy.

No big promises.

No need to prove anything.

Just come down, meet us and have a go.

You might find that walking through the door was the hardest bit.

30-Day FREE Beginner Trial
Call 01603 929588 or send us a message.

FIRST WEEK BACK… DONE! And I think there are probably a few tired kids and tired parents out there already. Going back t...
05/09/2026

FIRST WEEK BACK… DONE!

And I think there are probably a few tired kids and tired parents out there already.

Going back to school is a big change.

Early mornings again.
Long days.
Listening.
Concentrating.
New routines and expectations.

By the end of the week, some kids have had enough.

That’s where I think SKILLZ can really help.

Not by putting more pressure on them, but by giving them somewhere to move, laugh, see their friends and enjoy being a kid.

Yes, we work on focus, confidence, listening and resilience.

But we do it through fun.

Sometimes a child walks into class tired or grumpy after school and leaves with a completely different smile on their face.

Those are the moments I like seeing most.

School asks a lot from our kids.

Let's make sure they have something in their week that's simply good for them and good fun too.

Call 01603 929588

Steve
Kids SKILLZ Norwich

BACK TO SCHOOL… BIG CHANGES FOR LITTLE PEOPLEGoing back to school can feel like a fresh start for us adults.But for a ch...
04/09/2026

BACK TO SCHOOL… BIG CHANGES FOR LITTLE PEOPLE

Going back to school can feel like a fresh start for us adults.

But for a child, it can feel like everything has changed at once.

New teacher.

New classroom.

New routines.

New expectations.

And sometimes some pretty big feelings to go with it.

I’ve taught children for a long time, and I’ve learned not to expect them to handle everything perfectly.

They’re still learning.

At Kids SKILLZ, we try to give them somewhere they can come after all those school expectations and move, laugh, learn and be themselves.

We work on listening and focus.

We encourage confidence.

We help them learn to work with other children.

But just as importantly, we let them have fun.

We can’t make every challenge disappear.

What we can do is give them another positive environment where they feel supported while they grow.

And sometimes the little changes are the ones that matter most.

Steve
Kids SKILLZ Norwich
Call 01603 929588

SEPTEMBER IS HERE September always feels a bit like pressing the reset button.Summer holidays are finished.The kids go b...
04/09/2026

SEPTEMBER IS HERE

September always feels a bit like pressing the reset button.

Summer holidays are finished.

The kids go back to school.

Work settles back into its normal routine.

And suddenly the evenings are ours again.

For some people, that's exactly when they start thinking, I really should do something.

Get out more.

Get a bit fitter.

Meet some new people.

Have something to look forward to after work.

If that sounds familiar, Brazilian Jiu-Jitsu might be worth a try.

You don't need any experience.

You don't need to understand what everyone is doing in the picture.

And you definitely don't need to get fit before you walk through our door.

We'll teach you from the beginning.

You'll pick up some things quickly. Other things will make absolutely no sense for a while.

That's Jiu-Jitsu.

But you'll move, you'll learn, you'll meet people, and hopefully you'll leave each class feeling glad you came.

We're not looking for the toughest person in Norwich.

We're just happy to welcome ordinary people who fancy trying something new.

So if September feels like the right time for a fresh start, come and give it a go.

30-Day FREE Beginner Trial

01603 929588 or send us a message.

No pressure to be good at it. Just give yourself the chance to enjoy being new at something.

FROM SCHOOL STRESS TO SKILLZ SUCCESS Going back to school can be a lot for kids.They’ve spent all day listening, concent...
03/09/2026

FROM SCHOOL STRESS TO SKILLZ SUCCESS

Going back to school can be a lot for kids.

They’ve spent all day listening, concentrating, following rules and trying to keep everything together.

Then they come home tired, frustrated and sometimes a little grumpy.

I think as adults we sometimes forget just how long a school day can feel when you’re young.

That’s one of the things I like about our SKILLZ classes.

They can come in, move around, laugh, see their friends and burn off some of that energy.

Yes, we work on confidence, focus and listening.

But they’re still kids.

They need to have fun, too.

We’re not promising to magically change your child.

We try to give them a positive place where they can enjoy themselves, learn a few things and go home with a smile on their face.

And after a long day at school, sometimes that’s a pretty good result.

Steve
Kids SKILLZ Norwich
Call 01603 929588

Starting Jiu-Jitsu can feel a little daunting.You might think you need to be fit first, know what you’re doing, or someh...
03/09/2026

Starting Jiu-Jitsu can feel a little daunting.

You might think you need to be fit first, know what you’re doing, or somehow get yourself ready before walking through the door.

You really don’t.

Most of us started knowing absolutely nothing.

You come in, learn a little, have a laugh, get things wrong, try again, and gradually things begin to make sense.

There’s no rush and nothing to prove.

After all these years of training and teaching, I still believe the hardest part for most people is simply walking through the door for the first time.

So if you’ve been thinking about giving Jiu-Jitsu a go, come and meet us.

Start where you are.

Learn at your own pace.

And hopefully enjoy the journey as much as we do.

Steve
ICON Jiu-Jitsu Team Norwich

TRAIN, LEARN AND LAUGH I think people sometimes imagine Jiu-Jitsu as really serious.Everyone tough. Everyone trying to p...
02/09/2026

TRAIN, LEARN AND LAUGH

I think people sometimes imagine Jiu-Jitsu as really serious.

Everyone tough. Everyone trying to prove something.

It doesn't have to be like that.

Yes, we train properly, and we want people to learn, but we're also a group of normal people who enjoy getting together, having a roll, and usually having a good laugh along the way.

Especially when you're starting out.

You'll forget what you've just been shown.

You'll put the wrong hand somewhere.

You'll wonder how someone managed to tie you in a knot when you were sure you were doing alright five seconds earlier.

That's part of learning BJJ.

Nobody walks through the door knowing what they're doing. We were all beginners once.

So if you've been thinking about starting but you're worried it might all be a bit intimidating, come and meet us.

There's no need to get fit first, and there's nothing to prove.

Train a little. Learn a little. Laugh quite a lot.

That's not a bad way to spend an evening.

30-Day FREE Beginner Trial

Call 01603 929588 or drop us a message if you'd like to come along.

TO THEM, IT’S A GAME. TO US, IT’S LEARNING. When parents watch our SKILLZ classes, they’ll see kids running around, laug...
02/09/2026

TO THEM, IT’S A GAME. TO US, IT’S LEARNING.

When parents watch our SKILLZ classes, they’ll see kids running around, laughing and having fun.

And that’s exactly what we want.

Because behind the games, we’re quietly working on things like listening, focus, teamwork, confidence and following instructions.

I’ve taught children for many years, and one thing I’ve learned is that you don’t need to constantly push them to help them grow.

Sometimes you need to make learning enjoyable.

Let them laugh.

Let them make mistakes.

Let them try again.

And celebrate those little wins along the way.

That’s what we try to do at SKILLZ.

If you’d like your child to come and give it a try:

Call 01603 929588

Come along for a FREE Intro Class and see how they get on.

Address

28 Mason Road
Norwich
NR66RF

Opening Hours

Monday 6pm - 9:30pm
Tuesday 7pm - 8pm
Wednesday 6pm - 9:30pm
Thursday 7pm - 9:30pm
Friday 7pm - 8pm
Saturday 10am - 2pm

Telephone

+441603929588

Website

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