You will find top tips on using Facebook as a business. This is a good place to start if you are star These are based on what I call 'learner lightbulb moments'.
I am adding one-liner top tips on the page for those who are at the start of their Facebook business page learning journey. They are common sense. They are all based on using Facebook as a business and are what I use when training L2 and L3 learners. I have old lady years of experience in Marketing and teaching and training.
16/05/2023
Ask for interaction and interact when you get it. 👀
The algorithms show you more of what you like and interact with. It’s the same applies to your content and audience.
Your audience will need a community to engage with and feel part of that group.
My favourite one-liner is, ‘Be who you are, and do your best and you’ll be great.”
There are tools out there that will help to identify trends. You can also go onto platforms such as TikTok or Twitter to see what is trending.
If you can align any of the trends with your business, product, USP; use them. Use the hashtags and do it NOW when they are trending.
If you like my one-liner top tips, like the post and page. If you don’t interact with the page then the algorithm will show the post less often.
What is Betty trying to do here? 👉
Lovely 👒 and very twee.
She is thinking about how to educate her audience. What benefits does her product have that make it different from the competition? So this is more to do with the How and the What. Is it value for money? Is it cheap? Does it last longer? Does have the most variants? Etc etc
This is the Think stage. The education can start on social media but you may want your audience to go to the marketplace or a landing page and this will guide your call to action.
If you want more one-liners, engage with this post.
You need to reach as many people as you can to engage and convert. They need to see it several times before they engage and hence the pouring rain analogy.
The rainbow is your conversion to sales. Very twee and not really me. 😁
Keep liking for more
10/05/2023
A customer might have to see your post or ad several times before engaging 😍
If you divide the impressions by the reach you will see how many times on average an individual sees your post or ad. This is important, particularly in paid ads. You can work out your conversion to engagement.
Keep liking to see more
Two things.
Sometimes you have to change your format if your content isn't working. Here's something cheesy!
But also when you are at the SEE stage you are creating awareness. You need to absolutely pour it down to convert. People may have to see you more than once to remember, So it's not only reach, that's important but also impressions.
06/05/2023
Remembering your branding and brand values is key to posts and advocacy.
I have seen so many generic Coronation posts today. It would be so easy to stand out from the crowd by creating something individual.
But having created it, I couldn't help wondering whether it would offend. I like a tiny bit of fun and cheekiness. I think making fun of the King would be disrespectful and personal so I kept it subtle.
Hope you like it.
👀♥ Just putting this out there, so that you can plan this now and schedule it in advance.
27/04/2023
At the CARE stage, you can promote your posts organically.
These are people who follow you anyway, so to measure Care, you are looking at advocacy, Reviews, and repeat purchases to see how loyal your fans are.
If you are learning from this give me a comment
26/04/2023
👀♥ At the DO stage your consumer is shopping around for the best deals. They know they want to buy and what.
🤔 At the Do stages your consumer is ready commit.
DO is the BOFU Bottom of the funnel. You are measuring purchases, looking at conversion rates, looking at basket drop outs too.
25/04/2023
💡What are you going to measure at the think stage?
🤔 At the think stages your consumer is aware they want to know more so they will be looking at your page and specific products.
THINK is the MOFU middle of the funnel. You are measuring consideration with Click through Rates, Page depth and page likes.
25/04/2023
💡How are you going to know the success of your campaigns without measuring them?
🤔 What do you need to measure to know that they are successful?
By creating content and measuring each stage of the consumer decision-making process, you can measure the success of the campaign.
Attribution should be considered too. Just because an ad doesn’t convert to an instant sale, it doesn’t mean that it is not part of the success.
SEE is the TOFU top of the funnel. You are creating and measuring awareness with impressions reach likes and shares.