05/06/2022
Have a taste of what Callum Jones is made of! 🧢
FINAL MAJOR PROJECT- Bless Your Sole is a multifaceted campaign with a mission to reduce the number of unused trainers going into landfill.
Through three areas of action: Rejoice, Remember, and Repent; BYS aims to change consumer spending habits and instil a culture of recycle and repair.The campaign targets 18-24 year olds as they purchase the greatest amount of trainers in the UK.
Don't worry... we have more CANNY Designers in the back!