LEAPS Marketing and Business 2018

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Worth the read!
27/10/2025

Worth the read!

Why feminists fell out of love Mankeeping spells the death of intimacy Was marriage ever about feelings? Credits: Debrocke/ClassicStock, via Getty Images Was marriage ever about feelings? Credits: Debrocke/ClassicStock, via Getty Images Feminismgold diggersmankeepingSuccession Matt Feeney 25 Oct 10....

Excellent on the new fashion consumer.
17/07/2018

Excellent on the new fashion consumer.

REPORT ”There's no such thing as an online retailer or offline retailer anymore. Everyone should become both.” Pernille Kok-Jensen, Trend Director at Dutch qualitative research agency Mare, shared her predictions on the future of retail during th

When a marketing promotion goes wrong....
13/07/2018

When a marketing promotion goes wrong....

Excellent discussion on the preferences of young consumers!
13/07/2018

Excellent discussion on the preferences of young consumers!

Four generations of consumers coexist nowadays: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering

Important for the supermarket industry and consumer packaged goods companies.
03/07/2018

Important for the supermarket industry and consumer packaged goods companies.

Link-up with French retailer could lead to more choice and lower prices for customers

Brilliant analysis as to why Rihanna's brand is so successful.
30/06/2018

Brilliant analysis as to why Rihanna's brand is so successful.

BACKGROUND Celebrities endorse products or sign licensing deals all the time. However, one would be mistaken to dismiss Rihanna’s endeavors in the fashion and beauty industries as more of the same. Rihanna’s fans are 3.7 times more likely to bu

A post emphasising the importance of accessories to the marketing of major designer brands.
29/06/2018

A post emphasising the importance of accessories to the marketing of major designer brands.

The singer was seen at Paris fashion week with three Louis Vuitton bags. She’s not alone – at Fendi, Acne Studios and Stefan Cooke, multi-bagging was all over the catwalk

Quick response by Morrisons to the furore over plastic bags.
25/06/2018

Quick response by Morrisons to the furore over plastic bags.

Supermarket chains begins UK rollout of paper bags for loose fruit and vegetables

Important measure affecting the external environment of the supermarkets.
24/06/2018

Important measure affecting the external environment of the supermarkets.

Checkout offer bans and TV advertising watershed are key steps to tackle health crisis

Amusing and accurate discussion of influence marketers.
22/06/2018

Amusing and accurate discussion of influence marketers.

Influencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.

Interesting linkage of marketing and sustainability.
19/06/2018

Interesting linkage of marketing and sustainability.

INTERVIEW The North Face, one of the brands owned by VF Corporation, recently launched a new concept that has gained the praise of consumers and fashion experts alike - ” target=”_self”>The North Face Renewed collection. What makes this collectio

What retailers should do to boost their chances against internet competitors!
18/06/2018

What retailers should do to boost their chances against internet competitors!

Bricks and mortar stores can play a crucial component in the future of retail.

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