https://www.elkekoessling.com/, https://www.elkekoessling.com/linkedin, https://www.elkekoessling.com/reasons

Visibility Matters, Minehead (2026)

12/10/2026

Likes don’t pay the bills!

Neither do views, impressions or a growing follower count.

Don’t get me wrong. It’s lovely when people engage with your posts.

But being seen isn’t the same as being chosen.

Someone might love your content, click through to your profile and then…

What?

Can they immediately understand what you do? Who you help? Why they should trust you? And how to work with you?

Or are you making them do all the detective work?

STOP measuring your success purely in likes and views.

START looking at your online presence through the eyes of someone who’s never heard of you.

Here’s a quick test: Open your profile and give yourself ten seconds.

Would a complete stranger understand what you offer and why it matters to them?

That’s where Findability begins.

Because getting attention is one thing. Turning that attention into enquiries and clients is quite another.

And likes still don’t pay the bills.

09/10/2026

5 DAYS TO GO!

LinkedIn… WHAT NOW?!? starts on 14 October.

Two weeks. 10 simple tasks. £17.

Less confusion. More understanding. And hopefully a better feed and more views.

Fancy joining us?
Comment or message READY for the link!

https://www.elkekoessling.com/linkedin

09/10/2026

Being connected on socials isn’t the same as being understood.

Someone can follow you for years and still have no idea what you actually do. Even your own family probably doesn’t have a clue.

So this is a little reminder that clarity matters just as much as visibility.

Do your followers know who you are and what you do?

Tell me in the comments ⬇️

09/10/2026

WHO AM I? WHAT DO I DO? AND WHY SHOULD YOU CARE?

Hello! I’m Elke.

I’m a Visibility Strategist, based on Exmoor in Somerset, and I’ve spent more than 35 years working in PR, communications and events across three countries.

These days, I help small business owners get found by their ideal clients.

Remember when finding a business meant opening the Yellow Pages?

Or looking through the adverts in your local newspaper?

Then came websites, search engines and social media.

The ways people discover businesses have changed enormously over the years. And businesses have had to adapt.

For years, the emphasis has been on being visible on social media. Post regularly. Make Reels. Show up consistently.

But the world is moving on again.

You can be posting every day, making Reels, updating your website and generally doing all the things you’re told you should be doing.

But when someone actually needs what you offer, can they find you?

And when they do, is it immediately clear what you do, who you help and why they should trust you?

That’s where I come in.

I look at the bigger picture. Your messaging, your online presence, Google, social media, PR, networking and the evidence you leave behind.

Because it’s not just people trying to work out whether you’re the right person for the job anymore.

AI is too.

My job is to help both reach the same conclusion: you’re the obvious choice.

I do this through practical challenges, personalised Visibility Diagnoses and longer programmes that help you build your findability foundations.

And I don’t believe you need to spend every waking hour posting on social media to achieve it.

If any of this sounds familiar, come and connect with me.

You can find me here, on Facebook, LinkedIn or at elkekoessling.com.

I’d love to know: Have you ever searched for your own business as though you were a complete stranger?

08/10/2026

Being seen isn’t the same as being chosen.

You can post every day, make Reels, get hundreds of views and still wonder why nobody is buying.

Because visibility is only part of the picture.

When somebody finds you, do they immediately understand what you do?

Do they know who you help?

Can they see why they should trust you?

And is there a compelling reason to choose you over somebody else?

That’s what I mean when I talk about Findability.

It’s not about being everywhere, all the time.

It’s about being found by the right people, understood, trusted and ultimately chosen.

Because likes don’t pay the bills.

07/10/2026

LinkedIn is not going to magically make you a superstar. And I’m certainly not going to promise it will.

But it can make a lot more sense than it does right now.

LinkedIn… WHAT NOW?!? starts 14 October.
Two weeks. 10 simple tasks. £17.

Want to join us? Comment LINKEDIN and I’ll send you the link.

07/10/2026

Findability - or rather the lack of it - is a business problem.

You can have a great offer, years of experience and be brilliant at what you do.

But if the people looking for exactly what you offer can’t find you, none of that helps you make the sale.
And being visible isn’t enough.

You need to be found, understood and trusted before you can be chosen.

That’s why I keep talking about Findability.

Because ultimately, it affects your bottom line.

07/10/2026

Findability - or rather the lack of it - is a business problem.

You can have a great offer, years of experience and be brilliant at what you do.

But if the people looking for exactly what you offer can’t find you, none of that helps you make the sale.
And being visible isn’t enough.

You need to be found, understood and trusted before you can be chosen.

That’s why I keep talking about Findability.

Because ultimately, it affects your bottom line.

05/10/2026

What’s happening in my world this week?

Quite a lot it seems…

🔍My Findability Accelerator Challenge is in full swing, and I’m absolutely loving what’s starting to happen inside it.

We’re only a few tasks in, but people are already looking at their businesses differently. One participant described it as being “really self reflective but from other people’s perspective.”

Which is pretty much the point.

Because being visible is one thing. Being findable, understood and trusted by the people looking for what you do is something else entirely.

🥴Next up, I’m getting ready for LinkedIn… WHAT NOW?!?, which starts on 14 October.

Two weeks. 10 simple tasks. £17. Delivered via WhatsApp.

This is for everyone who has a LinkedIn profile but periodically looks at it and thinks, What the hell am I supposed to do with you?!?

🎉I also have four Visibility Diagnosis places left at £147 before the price goes up to £257.

🛍️And next Thursday I’ll be at the MIB International Networkathon, where I’m hosting an hour called:
“From Visible to Findable
What happens after they meet you?”

We’re raising money for Hopefull Handbags, a charity supporting survivors of domestic violence. I’ll pop the link to the Networkathon in the comments.

💁🏼‍♀️There’s MIB Minehead stuff happening too, because there is ALWAYS MIB Minehead stuff happening. Our next Minehead meet-up is Friday week, so get your ticket ASAP!

And today?

I’m starting the week with the satisfying knowledge that I spent most of the weekend bringing my website up to date with everything I now offer. One of those jobs that had been on the list for FAR too long.

So yes. There appears to be a bit of a theme to my week.

Findability.

What’s happening in your world this week?

PS If you’d like the links for any of the above, just send me a DM or drop a question in the comments.

Visibility Matters

12/10/2026

09/10/2026

09/10/2026

09/10/2026

08/10/2026

07/10/2026

07/10/2026

07/10/2026

05/10/2026

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