Visibility Matters

Visibility Matters (No ChatGPT prompts. And most definitely no “post more” advice!)

Visibility Strategist | Minehead MIB Leader

I fix your visibility infrastructure and align it with how people search today, so your work is found, understood and trusted.

19/08/2026

I’m opening a handful of 20-minute conversations this week.

They’re for business owners who know they’re brilliant at what they do, but are frustrated because they’re not getting found online.

We’ll talk about what’s happening with your visibility, what you’ve already tried, and what you’d like to change.

They’re 20 minutes, completely free, and there’s no preparation needed.

If it sounds like I might be able to help, we can talk about what that could look like.

There’s no pitch at the end, just a straightforward conversation to see whether we’re a good fit.

If you’d like one, comment TALK below or send me TALK in a message and I’ll arrange a time.



11/08/2026

Findability gets you discovered.
Clarity helps people understand you.
Evidence gives them a reason to trust you.
Personality and experience give them a reason to choose YOU.

And this is how you become the obvious choice.

05/08/2026

Looking back over everything I’ve done during the past few decades, I’ve realised there’s one thread running through every job and every project.

I love bringing people together.

I love creating platforms that help people stand out and shine.

Whether it was organising events for artists, creating festivals, building online communities, or launching hubs like The Resilience Network, the goal has always been the same.

Helping people become visible.

Helping them get recognised for what they do.

Helping them become the obvious choice.

And that’s exactly what I’m still doing today.

So let me ask you…

When are you ready to shine?

03/08/2026

Who wouldn’t want to be the obvious choice?
The first person people think of.
The first business they click on.
The one Google, ChatGPT, Instagram or LinkedIn chooses to recommend.

You might be thinking, “There’s no way Google or ChatGPT would recommend my business. I’m far too small.”

But here’s the good news: Size really doesn’t matter in this case.

And it’s not just Google or ChatGPT deciding who gets seen.

Instagram recommends accounts.
LinkedIn recommends people.
Facebook recommends content.
Every platform is trying to connect the right people with the right businesses.

The question is: are you giving them enough information to choose you?

This isn’t about luck.
It isn’t about gaming the algorithm.
And it certainly doesn’t require an expensive, complicated system.

It starts with putting the right foundations in place and understanding what today’s search systems are actually looking for.

That’s where I come in.

Over the last year, I’ve studied how people search and how the major platforms decide who to recommend. Although every platform is different, they all rely on surprisingly similar signals.

Once you know what those signals are, you can start building a visibility infrastructure that helps people and AI understand exactly who you are, what you do and why you’re the right choice.

Because that’s the goal:
Not just to be visible, but to become the obvious choice.

03/08/2026

The obvious Choice

Who wouldn’t want to be the obvious choice?
The first person people think of.
The first business they click on.
The one Google, ChatGPT, Instagram or LinkedIn chooses to recommend.

You might be thinking, “There’s no way Google or ChatGPT would recommend my business. I’m far too small.”

But here’s the good news: Size really doesn’t matter in this case.

And it’s not just Google or ChatGPT deciding who gets seen.

Instagram recommends accounts.
LinkedIn recommends people.
Facebook recommends content.
Every platform is trying to connect the right people with the right businesses.

The question is: are you giving them enough information to choose you?

This isn’t about luck.
It isn’t about gaming the algorithm.
And it certainly doesn’t require an expensive, complicated system.

It starts with putting the right foundations in place and understanding what today’s search systems are actually looking for.

That’s where I come in.

Over the last year, I’ve studied how people search and how the major platforms decide who to recommend. Although every platform is different, they all rely on surprisingly similar signals.

Once you know what those signals are, you can start building a visibility infrastructure that helps people and AI understand exactly who you are, what you do and why you’re the right choice.

Because that’s the goal:
Not just to be visible, but to become the obvious choice.

Drop OBVIOUS into the comments or send me a DM if you’d like to find out more.

Last night I finally got the chance to watch The Devil Wears Prada 2.I didn’t quite know what to expect - sequels after ...
02/08/2026

Last night I finally got the chance to watch The Devil Wears Prada 2.
I didn’t quite know what to expect - sequels after 20 years could be weird, right?

Without giving away too much of the plot in case you haven’t watched it yet: the actors shine, the story works, the fashion is stunning, and a lot is still the same. Apart from - it isn’t.
The world has caught up with the world of glossy magazines and the media in general.
Journalists are made redundant.
Depth of content has given way to clickbait.
Investors are planning to replace humans with AI.

Unfortunately this is the real world we’re looking at now.
When I started working with the media, it was all so much different. Journalists were not forced to cover several magazines at the same time. They were able to go out and meet people to discuss stories over coffee (or the odd pint).
Newspapers and magazines had their own photographers who’d cover local events.
We have lost so much.

And this is where we look back at Miranda & Co: they fight back against the way so many magazines have gone these days. And, as it’s Hollywood, it comes with a happy ending. But the important message is STAY HUMAN.

This is also a message for all of us: In a world where it’s harder and harder to distinguish between what’s real and what’s fake, the human factor is becoming more and more important. Be you. Be real. Use that B-roll. Let humans see you for who you really are.
And even AI-powered search engines are looking for ‘human proof’: Google reviews, media and third-party platforms quoting or featuring you - these are all far more important than the perfect reel. Because even Instagram doesn’t really care about your colour scheme, aesthetics or whether you have the perfect body.

We might not be able to pull off the same stunts as Miranda, Andy, Nigel and Emily, but there are ways we can make our businesses relevant and findable too in the age of AI.

The Devil Wears Prada 2 | Visibility Matters in the Age of AI | Be real | Be human | Media | Journalism

Last night I finally got the chance to watch The Devil Wears Prada 2.I didn’t quite know what to expect - sequels after ...
02/08/2026

Last night I finally got the chance to watch The Devil Wears Prada 2.
I didn’t quite know what to expect - sequels after 20 years could be weird, right?

Without giving away too much of the plot in case you haven’t watched it yet: the actors shine, the story works, the fashion is stunning, and a lot is still the same. Apart from - it isn’t.
The world has caught up with the world of glossy magazines and the media in general.
Journalists are made redundant.
Depth of content has given way to clickbait.
Investors are planning to replace humans with AI.

Unfortunately this is the real world we’re looking at now.
When I started working with the media, it was all so much different. Journalists were not forced to cover several magazines at the same time. They were able to go out and meet people to discuss stories over coffee (or the odd pint).
Newspapers and magazines had their own photographers who’d cover local events.
We have lost so much.

And this is where we look back at Miranda & Co: they fight back against the way so many magazines have gone these days. And, as it’s Hollywood, it comes with a happy ending. But the important message is STAY HUMAN.

This is also a message for all of us: In a world where it’s harder and harder to distinguish between what’s real and what’s fake, the human factor is becoming more and more important. Be you. Be real. Use that B-roll. Let humans see you for who you really are.
And even AI-powered search engines are looking for ‘human proof’: Google reviews, media and third-party platforms quoting or featuring you - these are all far more important than the perfect reel. Because even Instagram doesn’t really care about your colour scheme, aesthetics or whether you have the perfect body.

We might not be able to pull off the same stunts as Miranda, Andy, Nigel and Emily, but there are ways we can make our businesses relevant and findable too in the age of AI.
If you want to know how to be the obvious choice for both humans and AI, join my new programme BECOMING FINDABLE.
Here's the link: https://www.elkekoessling.com/products/courses/view/1189397 (if you use the coupon code SPEEDY at the checkout you'll get a 25% discount this weekend.)

If you don’t ask, you don’t get.This is what my Dad always said to me (well, the German equivalent of it). And it is som...
31/07/2026

If you don’t ask, you don’t get.

This is what my Dad always said to me (well, the German equivalent of it). And it is something we forget far too often.

We expect other people to just KNOW what we want - and are slightly disappointed if they don’t.
We expect potential clients to be completely AWARE of what we are selling - and guess what, they haven’t got a clue.
We expect the universe to fulfil our dreams. Fact is: the universe isn’t listening either.

So what to do?

👉🏼 Getting clear is the start of everything, and BEING clear is the magic ingredient, no matter whether it’s communicating with your family, your followers or the universe.

👉🏼 Taking action is the next step.
Be honest: When is the last time you’ve actually posted online what you are selling and how people can buy from you?
And yes, I am - very - guilty of this, too.

If you don’t spell out what you want (or do), you won’t get. Simple as.

🌟 So let’s start with you getting clear on spelling out what you do. “Helping women feel better” is not cutting it. Nor does “I run a pub”.

👋🏼 If you need a helping hand, then I’ve got you covered with my new six-week programme called Becoming Findable.
It does exactly what it says on the tin:
By the end of it we’ve nailed your visibility infrastructure both online and in the real world.

People and AI will finally understand what you actually do and how you can help them.
Not only will people and AI be able to find and understand you, they now also get all the right signals to trust and recommend you.

📆 The next cohort starts on Wednesday, 19 August.
If you sign up this weekend, you can save 25%.
AND if you are really speedy you can bag yourself a FREE Visibility Diagnosis (I only have 3 of them to give away, so don’t wait too long!). That’s an extra saving of £147.

Here’s the link. https://www.elkekoessling.com/products/courses/view/1195087/?action=signup&coupon=SPEEDY

PS Picture of my dad taken many, many years ago. He loved to read the daily newspaper.
He started with the front pages of international news while my mum got the local pages and I the feuilleton. The sports pages were usually ignored by all of us...

16/07/2026

It’s simply how AI works.

It doesn’t recommend businesses because they shout the loudest. It recommends businesses when it can find enough evidence to understand who they help, what they do, why they can be trusted, and what others say about them.

Every review.
Every podcast.
Every guest article.
Every clear website page.
Every interview.
Every mention.

They’re all pieces of evidence.

So instead of asking:

“How do I get AI to recommend me?”

Ask yourself:

“Can AI find enough evidence to recommend me?”

That’s a much better question.

💬 What do you think is the biggest piece of evidence your business is missing right now?

Address

Minehead

Website

Alerts

Be the first to know and let us send you an email when Visibility Matters posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The School

Send a message to Visibility Matters:

Shortcuts

Share

Category