10/07/2025
Green Horizons Spotlight: Disrupting Home Heating
Pamela Brown is driving AIRA’s mission to decarbonise home heating through cutting-edge heat pump technology. As the Global Chief Marketing Officer, she is instrumental in scaling AIRA's operations across Europe, helping reduce CO2 emissions from one of the largest contributors to global warming — residential heating. While the UK market is experiencing rapid growth in heat pump installations, it's still a long way off the annual target of 600,000 installations by 2028. Pamela highlights the critical need for more skilled technicians and supportive government policy to get there.
"We've seen remarkable growth in the heat pump sector, but to truly decarbonise residential heating, we need a significant increase in installers and technicians trained in this technology." – Pamela Brown
👉 Discover how AIRA is tackling the future of home heating and how you can be a part of the green transition. Explore the full Green Horizons series and learn more about sustainable innovation in the green economy: https://www.greencareershub.com/green-horizons/expert-interview-pamela-brown/?utm_source=facebook&utm_medium=social&utm_campaign=green%20horizons
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