Stay Strong With Will Foden

27/09/2026

Weekly Debrief

It’s so easy to feel like you’re meant to be doing more.

Designing perfect weeks to execute.

Building Q4 plans that’s look amazing on a spread sheet

More media to grow your business

Adding more training in to say you’re “dialling” in

There's one thing that I'll guarantee: unless you have an understanding of your minimum effective dose rather than your maximum, you're going to get nowhere.

High achievers always struggle with this as they associate that their commitment will get them over the line.

If you actually want to make a change, you need a strategy that's built and aligned to who you want to be right now not in the future.

Your next play is your actual next move, not you “perfect” or “optimal” plan that doesn’t get executed

26/09/2026

This is the main thing that I'm working on heading into Q4 and beyond.

It's all well and good being aware of a bottleneck. The difference that's going to make the difference for you is actually how to manage it.

And for me, one of the biggest pieces of the puzzle that I am integrating back into my process in Q4 is actually enjoyment and using that as a measurement of success.

21/09/2026

Standards rarely collapse overnight.

They erode.

Quietly, one missed minimum at a time, until the gap between who you say you are and what you actually do is too wide to ignore.

Most founders keep their business standards high. What wears away is far less visible. The intent and meaning behind their own behaviour.

The actions are still there on paper. The reason for doing them has gone.

I see it most in the leaders frustrated with their team for not holding the line. I will always swing that back onto the leader.

Your team is watching the standard you actually live, not the one you set in a meeting.

In this week’s substack I break down where standards erode first, the minimum dose I would protect if mine were slipping, and why new demands on an old operating system feel like failure when they are not.

Q4 is where pressure is really on. Build the foundation this week, not in January.

If you’re struggling with this and you want to take aggressive action, DM me the word IN and I’ll show you how the programme works.

21/09/2026

20/09/2026

Weekly debrief

I fell into an old trap this week after coming back from South Africa. The inner dialogue for me to push and push myself

Instead of just carrying on and being stubborn, I managed my situation and manipulated the variables so that I got everything done and didn’t eat myself alive by not completing tasks that weren’t going to make the boat go faster.

Most founders don’t have an off switch. All they want to do is achieve, and especially after a break, holiday, or some downtime, they think there is a pendulum effect of stepping away, then stepping in at full throttle.

What I guarantee is that you won’t be here very long if you act in this manner, because at a certain level, being harder and more relentless is not going to get you anywhere.

Precision, focus, and deliberate practise are the only variables you need to be worrying about at this level and beyond.

Heading into Q4, do this for me.

Answer these two questions:

Are you holding yourself to the standard that you say is your ambition?

Are you stacking your behaviours in favour of you to keep winning, even when you’re inside of chaos or under pressure?

If you can’t answer any of these questions, this is probably where you need to start.

If you’re struggling with this, I would like to learn more about how I do it. DM the word BFP, and I’ll show you how this works for my and the clients insider of the program

16/09/2026

I landed back from South Africa this morning.

And the most useful thing I did on that trip had nothing to do with the business.

No notebook. No Q4 planning by the pool.

Just chasing my son around a safari, a swimming pool and up a mountain.

For someone wired to keep pushing, that isn’t rest. It’s a skill I’ve had to train, and one I’ve struggled with for years.

It left me with one question every founder should ask before their next big decision.

What are you willing to regret?

I’ve written the full piece in this week’s newsletter. Read it before you plan your next quarter.

Link in the bio

13/09/2026

Funny what a bit of perspective can give you.

Feeling extremely lucky to be able to share this with my family.

If anybody thinks you’re mad for going on safari with a 2 and a half year old? Trust me, it’s the best thing that you’ll do.

08/09/2026

Can confirm SA is living up to expectation, Hermanus, what a place.

Now for part two, safari 🇿🇦

01/09/2026

Your unfair advantage nothing glamorous.

It’s just a standard that you set yourself, and hold yourself to.

When it’s chaos, are you an asset?

When you’re in a challenge, are you effective?

When a decision matters most, do you have conviction?

Do your actions match your ambition?

Founder performance is a blood sport.

Those that sustain their performance across their mind, body, and business are doing nothing out of the ordinary.

They’re just compounding their efforts on a daily, weekly, and monthly basis because their process is agile, not rigid and fragile.

Built for Pressure Performance Partnership is designed to build infrastructure for leaders under pressure.

No gimmicks, just principle-driven coaching designed specifically for founders and athletes who meed to perform when it matters most.

If you’d like to learn more about the programme, DM the word BFP for details

30/08/2026

Weekly Debrief

This will be something a little bit different compared to usual.

A lot of the time I’ll talk about my business, my life, my performance but today I had a massive reflexion on something that’s more important

I was sat at a soft play, getting a coffee, watching George run around like a madman.

I was sat next to a couple, both on their computer, one on Claude Code and the other on their phone.

Totally locked in on what they were trying to do with their work and their son was sat there with no one to talk to.

Ten minutes later George ended up playing with this kid and then he started to talk to me. He spent 15 minutes unloading everything out of his imagination on top of me talking about Dragon Ball Z and everything in between.

But what I actually sat there and thought to myself was, “What’s the whole point of all this?”

His parents were there, doing work whilst doing an activity with their son, totally not in the room with him.

Yet there was me, who just worked a week and kept my promise and had one of the busiest weeks of work I’ve had, but also stayed present whilst travelling with my family.

I’m not saying I’m perfect. What I am saying is that there’s one thing I guarantee and I promise:

I’ll never let my business get in the way of the connection with my son, my wife and those say are close to me.

Chasing achievement is a double edged sword, and I see so many break their boundaries and their promises to themselves and those they love because they don’t stop to evaluate what matters and why they are doing all of this?

I know so many who struggle with this but the difference is are your actions tell you the story you want to be apart of?