12/10/2026
Firstly I want to preface this by stating that I do believe AI has its place in the world - developing medicine, for example. But in the context of business advertising, it’s beginning to feel quite disheartening.
As a home-educating Mum, I spend a lot of time scrolling through social media looking for resources and tutors to support my children. But over the past year, my feeds have become a depressing sea of identical looking adverts. The same fonts, the same layouts, the same stock imagery, the same cheesy catchphrases and the same questionable clipart.
I no longer look at them.
When I'm looking for someone to support my children's education, I want to see something that feels genuine. Something that reflects the personality, passion and creativity of the person or business behind it.
The time, thought and effort someone puts into their advertising says quite a lot about them and their approach to their work.
When even the captions are AI generated, the words begin to lose their meaning. "Inspire. Learn. Grow." starts to feel quite hollow when it’s repeated across several different ads on the same feed.
Sometimes I make spelling errors, or things don't line up quite right. But when people look at my adverts (however imperfect they might be!) I want them to see authenticity. I want them to recognise that there is a creative person behind them, someone who cares enough about what they offer to put thought, time and effort into how it is presented. The colours, fonts, imagery, layout and wording - everything is considered carefully. And I want the young people I work with to see that I really value creativity. And that I recognise the importance of the creative industries and appreciate the skill, imagination and expertise that go into marketing.